Q3, 2025 Partner Product Showcase: Measure impact, prove ROI with Company Intelligence API

At LinkedIn, we’re helping marketers shift from optics to outcomes, moving beyond vanity metrics to measurement that truly reflects business impact. As a partner, you play a critical role in this evolution: you help your clients capture meaningful signals, connect engagement to revenue, and make smarter, data-driven decisions.

B2B measurement is complex, with long sales cycles and multiple stakeholders influencing buying decisions. Traditional attribution models often miss the full picture, leaving marketers under pressure to prove ROI. With 61% of CMOs reporting rising pressure to prove ROI, yet fewer than half are confident in their measurement systems*, partners are essential in helping clients connect engagement to real business outcomes.

What’s new: Company Intelligence API GA

The Company Intelligence API is now available, giving partners the ability to surface company-level engagement across both paid and organic LinkedIn touchpoints.

Early partner integrations already show what’s possible:

• 287% more companies reached
• 75% more influenced Marketing Qualified Leads
• 96% more influenced Sales Qualified Leads
• 43% reduction in cost per acquisition

These aren’t just promising metrics - they’re setting a new benchmark for ROI in B2B. By surfacing early touchpoints and aligning measurement with how buying groups actually behave, the Company Intelligence API is reshaping how marketing success is defined.

Unlocking three core capabilities:

1. Complete buyer journey visibility

Partners can help customers understand which businesses are genuinely engaged throughout their entire buyer journey, including important early-stage signals that traditional attribution misses.

Key benefits:

• Unify LinkedIn engagement data, organic and paid, at the company level to give customers a single view of account interactions across the funnel.
• Merge LinkedIn data with CRM and analytics platforms for a holistic account view.
• Reveal previously unseen early-stage engagement trends and monitor account activity over time to identify growing interest.

2. Sales acceleration

This visibility becomes a powerful sales tool, helping teams spot highly engaged companies and prioritize outreach accordingly.

Key benefits:

• Help customers focus resources on high-value accounts to improve conversion rates.
• Shorten sales cycles by enabling outreach earlier in the buying process.

3. Better ROI measurement

Marketers can finally measure their impact on tangible business outcomes like pipeline growth and revenue, leading to smarter budget decisions and continuous improvement.

Key benefits:

• Accurately represent LinkedIn’s contribution alongside other channels for full-funnel measurement.
• Connect LinkedIn engagement to CRM outcomes—pipeline, revenue, or conversions—both standalone and in combination with other channels.
• Support multi-touch attribution and channel-mix optimization to give clients clear ROI proof.

Ready to explore the Company Intelligence API and build solutions that help your customers measure B2B impact more accurately? Apply today for Company Intelligence API and see how you can help your customers unlock account-level visibility today.

Reflecting on our past launches

Over the past quarter, we delivered deeper audience insights, simplified creative delivery and conversions, and smarter alerts to drive efficiency and results.

Key highlights include:

• Community Management API Enhancements: We empowered partners with deeper insights on their users' member profile analytics, follower growth tracking, content and video insights to power B2B influencer and creator strategies. Apply for access here. 
• Creatives API: Partners can now leverage Innovid VAST tags in Connected TV (CTV) ad campaigns to streamline setup, simplify asset delivery and enhance creative flexibility, testing, and reporting. For complete CTV specifications, refer to the CTV Ads Specifications.
• Conversions API Payload Builder: Developers can now build, validate, and test /conversionEvents payloads directly in the Developer Portal with the new “Make an API Call” feature. Refer to the technical documentation for implementation details.
• Rate Limit Alerts: We introduced automatic email notifications when a partner’s app reaches 75% of its daily quota, to help monitor and manage LinkedIn API usage. Learn more here.

Looking ahead: Focus areas for partners

LinkedIn is leading the way in marketing measurement with advancements in Marketing Mix Modeling (MMM), incrementality, and company-level insights. Together, these innovations form LinkedIn’s measurement framework that enables marketers to prove business impact, optimize spend, and drive consistent performance improvements. Looking forward, LinkedIn is committed to further strengthening these capabilities to meet the rising need for transparent, outcome-driven measurement throughout the entire marketing funnel.

*Gartner, 2025