The future of fintech was buzzing in Austin last week ⚡️ The inaugural Apex Fintech Solutions Ascend Innovation Summit was a hit, bringing together financial leaders reimagining the way we engage, grow and inspire the future of the industry. What is one word you think captures the next generation of fintech?
Zogo
Financial Services
Austin, Texas 12,064 followers
Bridging the gap between financial literacy & real world impact!
About us
📍Founded in 2018 | Zogo | The Keystone Species of Engagement Headquartered in Austin, TX, Zogo is the engine turning knowledge into power — and power into action. From disrupting fintechs, to the world’s leading financial institutions, to insurers and employee benefit providers — Zogo is the spark that transforms users into believers, and believers into lifelong loyalists. We deliver gamified micro-learning at the exact financial moment it matters most — creating micro-moments that scale into macro impact. 🔥 How we ignite engagement: - 360 Integrations that weave financial education directly into partner platforms - SDKs and APIs built to scale with unstoppable user growth - Rewards and loyalty tools that transform micro-learning into measurable action and trust Backed by PEAK6 and trusted by category leaders, Zogo is scaling fast and rewriting what engagement means in finance. 🚀 Expanding across banking, fintech, insurance, and employee benefits 🎮 Micro-learning proven to drive retention, loyalty, and impact 🏅 Recognized by Forbes 30 Under 30 for innovation in education and finance 👤 Led by President Ben Brooks, fueling Zogo’s next era of growth and impact At Zogo, we believe engagement isn’t an add-on. It’s the alpha for action. Request a demo today! 🌐 Website: www.zogo.com/request-demo
- Website
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www.zogo.com
External link for Zogo
- Industry
- Financial Services
- Company size
- 11-50 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2018
- Specialties
- FinTech, Employee Benefits and HR Solutions, Financial Inclusion & Accessibility, Behavioral Economics, Transparent User Engagement Data, Mobile First Microlearning, Gamified Marketing, Consumer Retention Tool, Data-Driven Personalization, Gamified Engagement Strategies, Microlearning & Interactive Education, Consumer Engagement Solution, Financial Consumer Trends, Financial Education, and Financial Literacy
Products
Zogo | B2B Solution
Customer Engagement Software
Zogo is the platform that bridges the gap between financial literacy and real-world impact. We help people make smarter money moves while enabling brands to build deeper consumer affinity. Our product suite includes: Zogo App, Custom Integration Opportunities, & Classroom/Web Experiences
Locations
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Primary
Get directions
2010 E 6th St
Austin, Texas 78702, US
Employees at Zogo
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Ryan O'Keefe
Product Leader | Head of Product | Failure is like success, both are temporary
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Courtney Boyle
Board Member / Designer
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Waleed Mansur
Expert Customer Success leader, helping SaaS businesses reduce churn and increase revenue
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Kayci Evans
Brand-obsessed Innovator and Leader | Head of Marketing Zogo and Evil Geniuses Esports | 2x Webby Award Honoree and Shorty Award Finalist | SBJ Best…
Updates
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Zogo reposted this
Warren Buffett’s Final Lesson: It’s hard to overstate Warren Buffett’s impact, not just on markets but on mindsets. In his final letter, Buffett reminded us that the greatest wealth isn’t measured in capital, but in character, curiosity, and clarity. He spoke with the same simplicity that defined his life’s work: honesty over ego, stewardship over spectacle. What I’ve always admired most about Warren isn’t his investing genius, but his teaching instinct. For decades, he turned every shareholder letter into a classroom, explaining complex ideas with humility, humor, and purpose. He made finance feel human. He showed us that understanding is the ultimate form of empowerment, and that knowledge, when shared, compounds faster than any portfolio ever could. In an era that often celebrates speed, Warren championed patience. In a world chasing attention, he modeled focus. And in a system built on numbers, he reminded us to bet on people. Today, as he steps away from the stage, his legacy stands as proof that financial literacy isn’t just about money, it’s about confidence, discipline, and the ability to make decisions that build better lives. Thank you, Warren, for teaching generations that wisdom scales, and integrity compounds. https://lnkd.in/gr96Z2hC #WarrenBuffett #Leadership #FinancialLiteracy #Legacy #Gratitude
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We’re headed to Apex Fintech Solutions' Ascend Innovation Summit this week to learn and connect with financial experts about the future of finance! Gonna be there? Come say hi and test your financial literacy with us for a chance to win some awesome merch. See you there!
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Zogo reposted this
The time has almost come– Apex Ascend Innovation Summit is THIS WEEK! We’re partnering with our friends at Zogo throughout the event to quiz attendees on their financial knowledge and confidence. What would you want to hear from industry leaders and experts? Sound off in the comments below! ⬇️ #zogo
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Zogo reposted this
It’s the Tuesday after Halloween and the Michael Bublé is already blaring in the house, the car, and across Zogo's HQ. Between government shutdown chatter, election noise, and market whiplash, adding holiday spending to the mix makes this one of the most stressful times of the year for your members, users, and customers. Here are my thoughts shaped by conversations over the past few months with institutional, retail, and fintech leaders on how smart brands turn holiday chaos into lasting trust and loyalty.
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Zogo reposted this
Growing up a Buffalo Bills fan, I learned loyalty early. 🦬 Every fall, I was glued to the TV. Bledsoe, J.P. Losman, or FitzMagic under center. Win or lose, I was locked in for four quarters, volume blasting. From Josh Allen heroics to freezing Kansas City heartbreaks, I’ve stayed loyal. Not because there weren’t other options, but because loyalty was built young and reinforced every season with the Bills Mafia. Fandom isn’t just about jumping through tables. It’s about belonging. It’s about believing. It’s about community. Whether you’re in the stands, on the field, or on the couch with family, it’s loyalty that lasts because it’s built on trust and shared experience. 🔥 Banking works the same way. Most of us didn’t pick our first bank. We were introduced to it by parents, teachers, or community leaders. And here’s the kicker: once someone chooses, they rarely switch. 📊 Experian shows 75% of customers stay with their primary bank for life. That’s why engaging young matters. Loyalty built early ➡️ lasts a lifetime. At Zogo, we’ve seen how gamification builds that loyalty: 🎮 A streak. 🎁 A reward. 🚀 A simple game. It’s not just fun. It drives participation, confidence, and trust. The foundations of lasting relationships. And the results? One of our partners, TFCU, attributed $400,000+ in new accounts directly to Zogo engagement. 💰 It’s amazing what a game can do for loyalty. 🙌
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Zogo reposted this
Stablecoins are no longer a niche—they’re rewriting the playbook for community banks and credit unions too. In 2024, stablecoins powered $28 trillion in transactions. With the GENIUS Act of 2025, they’re no longer a gray area: regulated, audited, and reserved for banks and credit unions to lead. From the conversations we’re having with industry leaders, one theme keeps surfacing: - Speed is table stakes: 24/7 payments that clear in seconds, globally. - Deposits are at risk: Nearly 40% of CU members already own digital assets, and fintechs are offering cheaper, faster rails. - New models are emerging: Programmable money for gig workers, contractors, and cross-border commerce is already in demand. Here’s the reality: technology alone won’t win this. Trust will. And trust only scales when members understand what these tools are, why they matter, and how to use them responsibly. That’s why institutions who educate first will lead. At Zogo, we see stablecoins as the next inflection point; just like internet banking 20 years ago. The difference is the adoption curve is faster, and the stakes for deposit retention are higher. The future of money is programmable. The leaders will be those who prepare their members today, not react to them tomorrow. https://lnkd.in/g33riSEV
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Zogo reposted this
🔥 Financial empowerment is no longer a nice-to-have, it is infrastructure. In 2025 alone, Zogo users have completed 4M+ lessons, proving that when financial literacy is personal, actionable, and tied to outcomes, users don’t just engage, they thrive. 📈 3M+ users building confidence through Zogo! 🎓 Scholarship campaigns driving 50K+ new users and 200K+ lessons in under 3 weeks! ⚡ Personalized journeys translating education into savings goals, first investments, and financial action. Why Zogo is thriving: ✅ Institutions demand measurable impact and loyalty, not “check-the-box” education ✅ Users want modern, bite-sized, personalized learning ✅ The market is shifting — financial literacy is no longer optional, it is expected And this is only the beginning. We are scaling deeper into integrated ecosystems that will define how the next generation learns and acts on money. Zogo is more than content and bigger than learning: 🏆 The bridge between education and action 🤝 The platform where institutions build trust 🌍 The category leader shaping the future of financial empowerment Momentum is real, and 2026 will be even bigger. 🚀 #FinTech #FinancialLiteracy #Scholarships #Growth #FutureReady
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The NY Life Financial Empowerment Scholarship, our partnership with New York Life Insurance Company, just scored a Shorty Awards nomination! Together, we’ve empowered more than 4,000 students to build financial confidence by completing short, engaging lessons that unlock eligibility for $10,000 and $20,000 college scholarships. Huge shoutout to the team at New York Life for bringing this mission to life with us. Vote for the campaign here 🎉: https://lnkd.in/gcQbcVzG #socialmovementcampaign #gamification #shortyawards #financialempowerment
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ROI matters. At Zogo, we help organizations turn financial education into real impact. Our partners are already seeing measurable results: increased engagement, adoption, loyalty, and long-term trust. And we’re just getting started. New tools are coming to make the connection between learning and action even clearer. Watch the video below to learn more →