Zogo’s cover photo
Zogo

Zogo

Financial Services

Austin, Texas 12,064 followers

Bridging the gap between financial literacy & real world impact!

About us

📍Founded in 2018 | Zogo | The Keystone Species of Engagement Headquartered in Austin, TX, Zogo is the engine turning knowledge into power — and power into action. From disrupting fintechs, to the world’s leading financial institutions, to insurers and employee benefit providers — Zogo is the spark that transforms users into believers, and believers into lifelong loyalists. We deliver gamified micro-learning at the exact financial moment it matters most — creating micro-moments that scale into macro impact. 🔥 How we ignite engagement: - 360 Integrations that weave financial education directly into partner platforms - SDKs and APIs built to scale with unstoppable user growth - Rewards and loyalty tools that transform micro-learning into measurable action and trust Backed by PEAK6 and trusted by category leaders, Zogo is scaling fast and rewriting what engagement means in finance. 🚀 Expanding across banking, fintech, insurance, and employee benefits 🎮 Micro-learning proven to drive retention, loyalty, and impact 🏅 Recognized by Forbes 30 Under 30 for innovation in education and finance 👤 Led by President Ben Brooks, fueling Zogo’s next era of growth and impact At Zogo, we believe engagement isn’t an add-on. It’s the alpha for action. Request a demo today! 🌐 Website: www.zogo.com/request-demo

Website
www.zogo.com
Industry
Financial Services
Company size
11-50 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2018
Specialties
FinTech, Employee Benefits and HR Solutions, Financial Inclusion & Accessibility, Behavioral Economics, Transparent User Engagement Data, Mobile First Microlearning, Gamified Marketing, Consumer Retention Tool, Data-Driven Personalization, Gamified Engagement Strategies, Microlearning & Interactive Education, Consumer Engagement Solution, Financial Consumer Trends, Financial Education, and Financial Literacy

Products

Locations

Employees at Zogo

Updates

  • View organization page for Zogo

    12,064 followers

    The future of fintech was buzzing in Austin last week ⚡️ The inaugural Apex Fintech Solutions Ascend Innovation Summit was a hit, bringing together financial leaders reimagining the way we engage, grow and inspire the future of the industry. What is one word you think captures the next generation of fintech?

  • Zogo reposted this

    View profile for Ben B.

    Empowering everyone take control of their financial future | President @ Zogo

    Warren Buffett’s Final Lesson: It’s hard to overstate Warren Buffett’s impact, not just on markets but on mindsets. In his final letter, Buffett reminded us that the greatest wealth isn’t measured in capital, but in character, curiosity, and clarity. He spoke with the same simplicity that defined his life’s work: honesty over ego, stewardship over spectacle. What I’ve always admired most about Warren isn’t his investing genius, but his teaching instinct. For decades, he turned every shareholder letter into a classroom, explaining complex ideas with humility, humor, and purpose. He made finance feel human. He showed us that understanding is the ultimate form of empowerment, and that knowledge, when shared, compounds faster than any portfolio ever could. In an era that often celebrates speed, Warren championed patience. In a world chasing attention, he modeled focus. And in a system built on numbers, he reminded us to bet on people. Today, as he steps away from the stage, his legacy stands as proof that financial literacy isn’t just about money, it’s about confidence, discipline, and the ability to make decisions that build better lives. Thank you, Warren, for teaching generations that wisdom scales, and integrity compounds. https://lnkd.in/gr96Z2hC #WarrenBuffett #Leadership #FinancialLiteracy #Legacy #Gratitude

  • Zogo reposted this

    View profile for Ben B.

    Empowering everyone take control of their financial future | President @ Zogo

    It’s the Tuesday after Halloween and the Michael Bublé is already blaring in the house, the car, and across Zogo's HQ. Between government shutdown chatter, election noise, and market whiplash, adding holiday spending to the mix makes this one of the most stressful times of the year for your members, users, and customers. Here are my thoughts shaped by conversations over the past few months with institutional, retail, and fintech leaders on how smart brands turn holiday chaos into lasting trust and loyalty.

  • Zogo reposted this

    View profile for Ben B.

    Empowering everyone take control of their financial future | President @ Zogo

    Growing up a Buffalo Bills fan, I learned loyalty early. 🦬 Every fall, I was glued to the TV. Bledsoe, J.P. Losman, or FitzMagic under center. Win or lose, I was locked in for four quarters, volume blasting. From Josh Allen heroics to freezing Kansas City heartbreaks, I’ve stayed loyal. Not because there weren’t other options, but because loyalty was built young and reinforced every season with the Bills Mafia. Fandom isn’t just about jumping through tables. It’s about belonging. It’s about believing. It’s about community. Whether you’re in the stands, on the field, or on the couch with family, it’s loyalty that lasts because it’s built on trust and shared experience. 🔥 Banking works the same way. Most of us didn’t pick our first bank. We were introduced to it by parents, teachers, or community leaders. And here’s the kicker: once someone chooses, they rarely switch. 📊 Experian shows 75% of customers stay with their primary bank for life. That’s why engaging young matters. Loyalty built early ➡️ lasts a lifetime. At Zogo, we’ve seen how gamification builds that loyalty: 🎮 A streak. 🎁 A reward. 🚀 A simple game. It’s not just fun. It drives participation, confidence, and trust. The foundations of lasting relationships. And the results? One of our partners, TFCU, attributed $400,000+ in new accounts directly to Zogo engagement. 💰 It’s amazing what a game can do for loyalty. 🙌

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  • Zogo reposted this

    View profile for Ben B.

    Empowering everyone take control of their financial future | President @ Zogo

    Stablecoins are no longer a niche—they’re rewriting the playbook for community banks and credit unions too. In 2024, stablecoins powered $28 trillion in transactions. With the GENIUS Act of 2025, they’re no longer a gray area: regulated, audited, and reserved for banks and credit unions to lead. From the conversations we’re having with industry leaders, one theme keeps surfacing: - Speed is table stakes: 24/7 payments that clear in seconds, globally. - Deposits are at risk: Nearly 40% of CU members already own digital assets, and fintechs are offering cheaper, faster rails. - New models are emerging: Programmable money for gig workers, contractors, and cross-border commerce is already in demand. Here’s the reality: technology alone won’t win this. Trust will. And trust only scales when members understand what these tools are, why they matter, and how to use them responsibly. That’s why institutions who educate first will lead. At Zogo, we see stablecoins as the next inflection point; just like internet banking 20 years ago. The difference is the adoption curve is faster, and the stakes for deposit retention are higher. The future of money is programmable. The leaders will be those who prepare their members today, not react to them tomorrow. https://lnkd.in/g33riSEV

  • Zogo reposted this

    View profile for Ben B.

    Empowering everyone take control of their financial future | President @ Zogo

    🔥 Financial empowerment is no longer a nice-to-have, it is infrastructure. In 2025 alone, Zogo users have completed 4M+ lessons, proving that when financial literacy is personal, actionable, and tied to outcomes, users don’t just engage, they thrive. 📈 3M+ users building confidence through Zogo! 🎓 Scholarship campaigns driving 50K+ new users and 200K+ lessons in under 3 weeks! ⚡ Personalized journeys translating education into savings goals, first investments, and financial action. Why Zogo is thriving: ✅ Institutions demand measurable impact and loyalty, not “check-the-box” education ✅ Users want modern, bite-sized, personalized learning ✅ The market is shifting — financial literacy is no longer optional, it is expected And this is only the beginning. We are scaling deeper into integrated ecosystems that will define how the next generation learns and acts on money. Zogo is more than content and bigger than learning: 🏆 The bridge between education and action 🤝 The platform where institutions build trust 🌍 The category leader shaping the future of financial empowerment Momentum is real, and 2026 will be even bigger. 🚀 #FinTech #FinancialLiteracy #Scholarships #Growth #FutureReady

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  • View organization page for Zogo

    12,064 followers

    The NY Life Financial Empowerment Scholarship, our partnership with New York Life Insurance Company, just scored a Shorty Awards nomination! Together, we’ve empowered more than 4,000 students to build financial confidence by completing short, engaging lessons that unlock eligibility for $10,000 and $20,000 college scholarships. Huge shoutout to the team at New York Life for bringing this mission to life with us. Vote for the campaign here 🎉: https://lnkd.in/gcQbcVzG #socialmovementcampaign #gamification #shortyawards #financialempowerment

  • View organization page for Zogo

    12,064 followers

    ROI matters. At Zogo, we help organizations turn financial education into real impact. Our partners are already seeing measurable results: increased engagement, adoption, loyalty, and long-term trust. And we’re just getting started. New tools are coming to make the connection between learning and action even clearer. Watch the video below to learn more →

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Funding

Zogo 2 total rounds

Last Round

Non equity assistance

Investors

MassChallenge
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