“If an AI agent knows your preferences, there’s almost nothing you wouldn’t trust it to book or handle for you.” AI isn’t just answering questions anymore, it’s taking action on your behalf. Yext Chief Data Officer Christian J. Ward breaks down how agentic AI is moving beyond information into activity and engagement. Think: 🏨 Booking your hotel 🍽️ Reserving your table 🛒 Ordering what you already love 🎟️ Handling the tasks you always do online And when these agents can combine actions with memory, consumer behavior shifts fast. This is the next evolution of brand visibility: being the trusted choice an AI agent selects and executes. 🎥 🎧 Watch the full Episode 3 of The Visibility Brief: https://yex.tt/3LP3mXd #TheVisibilityBrief #AI #MarketingStrategy #Retail #HolidayShopping #Yext #AgenticAI
About us
Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed by billions of trusted data points benchmarked against the competition, Yext provides unmatched visibility into brand performance at both the global and hyper-local level. From insight to impact, you get actionable recommendations and a suite of integrated tools to execute at scale. The result: clarity, control, and confidence that customers discover you everywhere it matters. To learn more about Yext, visit Yext.com
- Website
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http://www.yext.com
External link for Yext
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
Employees at Yext
Updates
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💡 Hot tip: When measuring #brandvisibility, a strong national score doesn’t always tell the whole story. In fact, it might even be telling the wrong story, causing you to miss opportunities for improvement. The bottom line: local data reveals what national averages can't. Learn more about why local data is a competitive unlock for AI visibility: https://yex.tt/49R9HeX
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Local marketers: want to know more about Scout? Tomorrow, Yext's Mark Kabana will be sharing everything you need to know at The SEO Community's Feature Friday at 9:40am MST. Find out how to join & tune in 👇
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
Hey Y’all tomorrow we have a Feature Friday at The SEO Community I’m REALLY stoked about. We’ll be joined by Yext’s Mark Kabana, (the founder of Places Scout) who’ll be sharing Yext's brand new tool called Scout. If you work in local, and you want the most data available for local rank tracking Places Scout has probably been your go to. If you want to see what their next tool looks like (TL;DR it’s rad), then you Have to join us at 9:40AM MST. Zoom link Shared in the #captains-log channel. Not a member yet? Join us at the link in the first comment.
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“I convert much faster using AI assistants than I ever did opening 27 browser tabs.” Yext Chief Data Officer Christian J. Ward predicts a massive shift this season, not just in how consumers search, but how they buy. AI assistants are no longer just helping people research products. They’re driving faster decisions, fewer opened tabs, and a new kind of high-intent traffic that will change Black Friday as we know it. 🎥 🎧 Watch the full Episode 3 of The Visibility Brief: https://yex.tt/3LP3mXd #TheVisibilityBrief #AI #MarketingStrategy #Retail #HolidayShopping #Yext #AgenticAI
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Local search is changing — fast. From AI-driven results to multimodal discovery, the way customers find and evaluate businesses is evolving before our eyes. Join Yext for The State of Local Search, a live virtual panel featuring top SEO voices including Andrew Shotland, Joy Hawkins, and Greg Gifford, moderated by Mark Kabana of Yext. We’ll explore where local search stands today, where it’s headed, and what brands can do now to stay ahead. 📅 Thursday, December 11th at 1 PM ET 🎟️ Free to join. Register → https://yex.tt/3WZsKfk #Yext #LocalSearch #SEO #DigitalMarketing #SearchStrategy #AI #ThoughtLeadership
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CMOs: it's time to stop chasing traffic and start winning visibility. Link to the full guide in the comments. #AIVisbility #AICitations #MarketingStrategy #AEO
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When AI becomes the interface, your brand’s data becomes the product. Our CEO, Michael Walrath, joined Jordan Wilson on Everyday AI to talk about what brands need to do now to stay visible (and trusted) in an AI-dominated discovery landscape. He gets into: – How AI search is shifting consumer behavior – Why memory, context, and structure matter more than keywords – What the “post-human web” really means for marketers Worth the listen 👇 #AIsearch #MarketingStrategy #DigitalDiscovery
Confused on AI implementation? We help 👋 | Top AI Voice | Founder of Everyday AI, a Top 15 Tech Podcast | AI Strategist | AI Consultant | AI Keynote Speaker | Helping companies leverage GenAI | Prompt Engineer
What happens when the web is all bots and AI? 🤖 And more importantly, what happens to your company's online presence when AI search completely takes over? Big questions. So we're bringing in the big gun for the answers. Michael Walrath is the Chairman and CEO Yext Inc, a global leader in brand management and search experience. Michael will dish the essentials on how brands can not just stay relevant in the post-human web, but how they can thrive and get ahead. Don't miss this one. How Brands Can Prepare for the Post-Human Web -- An Everyday AI chat with Michael Walrath and Jordan Wilson
How Brands Can Prepare for the Post-Human Web
www.linkedin.com
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From manual chaos to EV visibility -- this is what true scaling looks like. Huge shoutout to Victoria Hutton and InstaVolt for sharing the real story behind automating 800+ listings with Yext. 📍60+ platforms ⚡️Every location accurate 🔌Every charger findable Read the full story 👇
Fractional Head of Digital Marketing | Applying AI & Behavioural Psychology to Deliver Growth | ex Polestar & InstaVolt
The data from automating 800+ location listings across 60+ platforms. Manual updates were killing me. 15-20 new sites monthly. Only on Google. Customers searching everywhere else couldn't find an #EV charger near them. I partnered with Yext to fix it. Here's what happened when we went from manual chaos to automated everywhere. #vhutton #digitalmarketing #marketing
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🚨 Important Facebook Update: Metrics Are Changing Starting November 15, 2025, Facebook will deprecate several Page and Post metrics — including impressions and page_fans — from its Page Insights API. Here’s what this means for Yext users 👇 ✅ Yext Listings: Some visibility and audience metrics tied to Facebook will change, particularly Total Listings Impressions, where Facebook historically accounted for ~49% of total volume. Expect slight decreases in impressions as Facebook shifts from counting feed appearances to true content views. ✅ Yext Social: Post-level metrics such as post_impressions will be replaced with post_media_view, ensuring your engagement reporting reflects how often audiences actually view your content. ✅ Hearsay Social: Minimal disruption — reporting continues seamlessly, with the “Facebook Impressions” field automatically powered by the new metric. We’ve already updated our systems to ensure continuity and transparency. You’ll see in-platform banners and updated labels in your dashboards to help interpret any shifts in your reports. Learn more about what’s changing and what to expect ➡️ https://yex.tt/3LB6xSh
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“ChatGPT alone has nearly 800 million users. And that doesn’t even count every other LLM out there.” This holiday season marks a turning point. Consumers aren’t just experimenting with AI anymore. They’re trusting it to discover products, make decisions, and even find the perfect gift. 💡The takeaway? AI-driven discovery is now mainstream behavior. The brands that understand how people are searching will win the next wave of visibility. 🎧 Watch the full Episode 2 of The Visibility Brief 👉 https://yex.tt/49BhfSX #TheVisibilityBrief #AI #MarketingStrategy #BrandVisibility #ConsumerBehavior #Yext #DataStrategy