🚨 Important Facebook Update: Metrics Are Changing Starting November 15, 2025, Facebook will deprecate several Page and Post metrics — including impressions and page_fans — from its Page Insights API. Here’s what this means for Yext users 👇 ✅ Yext Listings: Some visibility and audience metrics tied to Facebook will change, particularly Total Listings Impressions, where Facebook historically accounted for ~49% of total volume. Expect slight decreases in impressions as Facebook shifts from counting feed appearances to true content views. ✅ Yext Social: Post-level metrics such as post_impressions will be replaced with post_media_view, ensuring your engagement reporting reflects how often audiences actually view your content. ✅ Hearsay Social: Minimal disruption — reporting continues seamlessly, with the “Facebook Impressions” field automatically powered by the new metric. We’ve already updated our systems to ensure continuity and transparency. You’ll see in-platform banners and updated labels in your dashboards to help interpret any shifts in your reports. Learn more about what’s changing and what to expect ➡️ https://yex.tt/3LB6xSh
