WongDoody

How can we make preventive health care as easy as picking up your everyday essentials? 💜 Preventive care usually comes with waiting rooms, white coats, and a fair bit of hassle. Together with dm-drogerie markt Deutschland, we wanted to change that: introducing the new health services. The first three services are now available: 👁️ Eye screening with Skleo Health 🧴 AI-powered skin analysis & online dermatology with dermanostic 💉 Blood analysis with Aware Our task: to design a campaign that turns complex medical topics into approachable experiences. From concept and storytelling to design, shooting, and digital rollout — we created a visual world that feels both professional and approachable. 🚀 Massive thanks to dm-drogerie markt Deutschland and our partners Skleo Health, dermanostic and Aware for trusting us to breathe new life into preventive health 💛

What tensions are lurking between employers and employees due to changing expectations in the workplace? In conversations with more than 600 employees, employers, and experts, we uncovered some troubling truths. Employees and employers are freezing each other out, creating what we call the Cold Work crisis: a chilling effect on culture, performance, and business value. Check out some key insights below and download the full Cold Work report to learn more: https://lnkd.in/g3iVWgtu.

Last week, Figma officially launched in India — and it was a big moment for the Bengaluru design community.   The event united designers, engineers, researchers, founders, and product leaders—sparking conversations on designing for a billion lives and building systems that are both accessible and aspirational.   We were proud to see strong representation from WongDoody Bengaluru Studio, with Bindya S Raj, VP & Global Delivery Head, sharing a powerful insight as a panel speaker:   “Magic happens when creativity and engineering sit at the same table.”   Here’s to more such collaborations that shape the future of design and technology!   #FigmaIndia #DesignLeadership #WONGDOODY #Innovation 

At Adobe MAX 2025, our CEO Skyler Mattson joined The Economic Times to discuss what it means to design for people, not just platforms, in the age of AI. As part of Infosys Aster, Skyler shared how WongDoody is keeping the human at the center of AI-driven creativity by blending empathy, design, and data to build experiences that are as intuitive as they are intelligent. Watch the full interview here: https://lnkd.in/gkFAvFwh

Wouldn’t it be wonderful if every day felt a little like Christmas? Not because of the lights or the gifts, but because of the warmth we share when we make time for each other. 🧠 What it’s about? This year’s dm-drogerie markt Deutschland Christmas campaign feels like Christmas, without ever showing Christmas. Together with HeimatTBWA\, we wanted to remind people that everything that makes the holidays so special can make every other day a little brighter too. Our in-house production team turned that vision into reality. 🚀 Our part? ✨ Look development for landing page and app ✨ Video production ✨ Social media storytelling ✨ Digital rollout 🎯 The goal? Capturing the feeling of Christmas without ever showing it. Thank you to dm-drogerie markt Deutschland and our agency partners HeimatTBWA\, rayon, you GmbH and mediaplan GmbH for bringing a little sunshine into the colder months ☀

Our 2nd Hamburg AI in Action brought together thought leaders, innovators, and creators to explore how AI is transforming the way we design, build, and communicate. From AI voice interfaces to agentic AI systems, from next-gen content creation to AI in business, the evening was packed with insights and conversations on how to make AI work for humans — not the other way around. Here are a few takeaways that will stay with us: - Voice is becoming the bridge between human intuition and machine intelligence. - Functionality matters most, but tone, warmth, and brand fit define real AI voice experiences. - True AI readiness means designing systems that adapt, evolve, and learn — fast. - AI can only become what we make of it. We also shared results from our “Voices of the Future” study, exploring how consumers respond to AI voice in advertising — and how brands can build trust and authenticity in a synthetic age. ✨ Huge thanks to our speakers: Harald R. Fortmann, Dennis Dünnwald, Prof. Dr. Stephen Schuster, Jessi Prosini, Torben Pauschinger, Bianca Mack, Michael Geißler, and Christian Kaspar Schwarm for setting the stage for an inspiring evening. And special thanks to five14 GmbH and Harald R. Fortmann for the stellar teamwork in making this event a reality. Our thanks, as well, to all our guests for the lively and insightful conversations over dinner! Let’s keep exploring how human creativity and machine intelligence can build the future we want to see. A friend called future. Infosys Europe Photography: Tina Demetriades

Authentically artificial beats artificially human. That’s one of the standout findings from Voices of the Future — our latest study with Prof. Dr. Stephen Schuster on how people really feel about AI voices in advertising.   Turns out, trust doesn’t come from human imitation, but from functionality, reliability, and transparency. People don’t want artificial friends — they want smart assistants that get the job done.   As Dennis puts it:   “Voice is becoming the new interface between brands and people — and it will only be accepted if it’s clearly recognizable as AI, works within context, and creates real shortcuts.”   So what does this mean for brands? Transparency beats theater. Function beats friendliness. AI voices build trust when they’re helpful, clear, and unmistakably AI.   Read the full press release here:  Campaign Germany (German only): https://lnkd.in/ej9TzhyZ Marketingscout (German only): https://lnkd.in/edJXBcrb   Or download the full free study here: https://lnkd.in/eB9ErknR #AIVoice #ConversationalBranding #HumanCenteredAI #WongDoody

The modern workplace is colder than it looks. Beneath surface-level perks and hybrid flexibility, our new research reveals a quiet tension between employees and employers. One that’s eroding trust, connection, and performance. “Cold Work: The Hidden Tensions of the Modern Workplace” explores why so many organizations are stuck in this emotional deep-freeze, and what leaders can do to thaw it. Inside our new report: - New data on the hidden dynamics driving disengagement - The cost of “performative culture” and quick fixes - Practical ways to rebuild accountability and connection Download the full study: https://lnkd.in/g3iVWgtu