The Wendy's Company

Every November, the Wendy’s System dedicates a week to honoring our founder, Dave Thomas, and recommitting to the values he established when opening his first restaurant on November 15, 1969.   Dave believed in putting quality into everything we do, treating people with respect, leading with integrity, sharing success, and giving back to our communities. These principles still guide us today, shaping how we serve customers and support each other.   Last week, we wrapped up Founder’s Week by dressing like Dave—white shirt and red tie, his signature look. Thank you to our Wendy’s and Quality Supply Chain Co-op, Inc. team members around the world for making this year's celebration truly special!

Every year on November 15, Wendy’s honors the legacy of our founder, Dave Thomas. This year, we’re adding a new tradition to the celebration – introducing the first-ever Frosty Day!   Since day one, Frosty has been a Wendy’s core menu item, and this iconic frozen dessert remains a global fan favorite, bringing joy with every bite.   Head to your local U.S. Wendy’s to get a taste of our NEW, seasonally inspired Snickerdoodle Cookie Frosty Fusion™ and raise a spoon (or fry) with us to celebrate! https://lnkd.in/gv3RXRaV

At Wendy’s, Veterans Day holds a special place in our hearts. Our founder, Dave Thomas (pictured below), proudly served in the U.S. Army at just 18 years old – a commitment to service that continues to inspire our System today. This Veterans Day, we honor and thank all who have served and those actively serving in the U.S. Military. As a token of our appreciation, tomorrow, November 11, veterans and active-duty military members are invited to enjoy one free, any size Breakfast Combo at their local participating U.S. Wendy’s, no purchase necessary.

We shared our third quarter 2025 earnings results today highlighting strong international performance with 8.6% systemwide sales growth and the addition of 54 new restaurants globally. In the U.S., our renewed focus on execution resulted in the successful launch of our new chicken tenders and sauce lineup. Looking ahead, we’re focused on executing against Project Fresh, our recently launched turnaround plan for the U.S. business structured around brand revitalization, operational excellence, system optimization and capital allocation. Click here for more details: https://lnkd.in/gRvKX-Q8

This season just got a whole lot sweeter. Introducing the new Snickerdoodle Cookie Frosty Fusion! Inspired by the flavors of homemade cookies, our latest culinary innovation blends a Classic Frosty with a rich snickerdoodle sauce and cookie crumbles for a craveable treat that’s nostalgic in every bite. Cozy moments are just a Frosty away – learn more about how Wendy’s is savoring the season in our latest feature on The Square Deal: https://lnkd.in/gWr2ha47

We’re excited to welcome Edward Gustenhoven to Wendy’s as our new Vice President, Technology Services! Ed brings more than 30 years of technology leadership experience and will oversee workplace technology and vendor governance, ensuring our technology roadmap supports business objectives and operational excellence. We’re thrilled for the thought leadership and expertise he brings to our organization.

This fall, Wendy’s Canada is serving a new craveable menu lineup that builds on our legacy of fresh, never frozen Canadian beef and iconic menu favourites, like Frosty. From bold BBQ to elevated new Frosty flavours, we’re celebrating the season with fresh innovation. Available for a limited time only, read about the new menu items here: https://lnkd.in/gMJYjamh

At Wendy’s, we know that building a great workplace culture starts with investing in our people. Last week, we welcomed new hires from around the world to our Restaurant Support Center in Dublin, OH for our final 2025 Welcome to Wendy’s onboarding event. During this two-day experience, new team members networked with leadership, connected across business functions, and even rolled up their sleeves in the Innovation Kitchen to craft their own Dave’s Single. We’re excited to see the impact these individuals will have as they begin their Wendy’s journey!

That’s a wrap on Wendy’s annual Frosty 5K Run for Adoption! This year, 1,900+ Wendy’s Company and Quality Supply Chain Co-op, Inc.. employees, franchisees, supplier partners, restaurant team members, and fans from around the world participated in our virtual race. Together, we raised a record-breaking $226,000 for the Dave Thomas Foundation for Adoption to help find permanent, loving homes for children waiting in foster care. Check out our 2025 highlight video, and we hope you’ll support the Frosty 5K again next year!

When people ask me what I do for Wendy’s, the answer is easy: Help make Wendy’s globally great and locally LOVED. As an International Marketing Manager, my role is to grow the Wendy’s brand across the Middle East, India, and Central Asia. I do this by collaborating with franchisees to develop local marketing strategies, menu innovations, and digital campaigns that reflect the specific needs of each market while also staying true to Wendy’s DNA.  Every country is different, and that’s what makes this work exciting. To help us showcase Wendy’s fresh, craveable food in ways that connect with people locally, I spend time visiting markets, working closely with restaurant teams, and listening to customers. These conversations and insights are critical to ensure that Wendy’s is relevant wherever we are. For example, in India we have unique menu items like the Chickenator and Veggienator to support local dietary preferences. In Georgia, we’ve leaned into a digital-savvy marketing approach to help fuel strong engagement and relevance. And in Saudi Arabia, we’ve adapted Wendy’s global positioning in a locally relevant way to power a bold national relaunch.  I’ve seen how fast Wendy’s is growing across borders, and how the brand resonates with local communities. We’re just at the beginning of the journey and I’m thrilled to be part of the team helping to bring more Wendy’s to more people in many more countries! -Sophie Chogovadze - International Marketing Manager