UnitedMasters

UnitedMasters teamed up with Mastercard and Le Twins to transform McLaren Racing F1 Team’s most historic racing victories into music. The result: The Sound of Victory — a first-of-its-kind album that fuses racing telemetry, speed, and emotion into a sonic tribute to passion and performance. This project brings Mastercard’s multi-sensory brand vision to life, reimagining how fans across Latin America connect with their love for racing with their music. Proud to help craft the sound of innovation and bring artistry to motion. 🏎️ https://lnkd.in/eKdQnJuj

Amsterdam Dance Event was a movie 🎥 UnitedMasters touched down in Amsterdam to connect with the artists, managers, and independents shaping the next wave of dance music. From packed panels to late-night conversations, one thing was clear: independence doesn’t mean alone and UnitedMasters is the partner you need. Big shoutout to everyone who tapped in with Linnea Sundberg , Alyssa Castiglia, and Suman Padhi breaking down how creators can own their work, scale their impact, and earn beyond streaming. Independence isn’t coming to dance music — it’s here.🗣️ 👉 To learn more about our offerings, head to https://lnkd.in/ex9uuMDH

Tune In Tonight at 8 PM as we celebrate and share that UnitedMasters has been nominated for Top Latin Rhythm Albums Label of the Year at the 2025 Billboard Latin Music Awards standing alongside some of the most powerful names shaping the global sound. This year’s nominations reflect the undeniable energy and creativity of Latin artists redefining the genre and UnitedMasters is proud to be innovators of that work. Read more about our recent nomination and tonight's award here: https://lnkd.in/eZD4XziD

UnitedMasters is on the ground at Amsterdam Dance Event the global hub for music innovation and collaboration. Linnea Sundberg, Alyssa Castiglia, and Suman Padhi will be on the ground connecting with independent labels, managers, and artists to share how we help creators own their work, scale their impact, and earn beyond streaming. Independence has arrived in dance music, come find us and be part of it. Looking forward to connecting in person at ADE! 💫

At UnitedMasters, we thrive on connecting brands with independent artists to create campaigns that are authentic, relevant, and culturally resonant. Our latest collaboration with Buchanan’s captures that spirit. As the official whisky sponsor of the FIFA World Cup 2026™ - Canada, Mexico and the United States, Buchanan’s has launched the Buchamión truck — a music-powered mobile celebration built on rhythm, community, and cultural pride. At the core of the experience is a custom chant from the legendary voice behind “¡GOOOOOOOOL!”—fútbol commentator Andrés Cantor—accompanied by original Latin beats recorded by UnitedMasters artist Señor Salcedo. The track will ring out as the Buchamión travels across the Americas, transforming city streets into lively celebrations that are proudly Latino and unmistakably Buchanan’s. Watch the spot here Talk to us about crafting a custom track for your next campaign Visit https://lnkd.in/e6w9X2Rk

“Straight up and down, the man is a pure genius...he’s an absolute visionary who saw farther than more seasoned and experienced players in the game ever did.” - Nas A career rooted in culture, driven by passion, and cemented by impact. Our CEO + Founder Steve Stoute's rise from humble beginnings in Queens to Mogul status is a story of tenacity and vision. From overseeing the creation of the iconic ‘Men In Black’ soundtrack to managing the careers of Mary J. Blige and Nas to founding Translation and UnitedMasters, and now championing the next wave of independent artists, his work has consistently pushed independence and culture forward. Three decades in, still changing the game, and only just getting started 🏆 Read the full story below from Variety ⬇️ https://lnkd.in/d3UtSxGK

As the CEO of companies built entirely around independent artists, this recognition tells you everything about where the industry is headed. The old gatekeepers are becoming irrelevant. We're living through a fundamental shift where the companies that win are the ones that center culture and champion artists' independence. UnitedMasters and Translation exist because independent artists deserve better than scraps from the table. These companies represent the convergence of culture + technology + storytelling. Artists deserve to own their masters, control their destiny, and build direct relationships with brands that respect their artistry. This recognition belongs to every independent artist who chose to bet on themselves. To every brand partner who understood that authentic culture can't be manufactured. To every team member who believed we could build something different. Honored to be named Music Mogul of the Year by Variety: https://lnkd.in/et-CHeV6 #thefutureisindependent #pushingcultureforward Photo Credit: Benedict Evans

Throughout the spring, our sync licensing team continued to support some of the world's biggest brands, helping them secure the rights to use tracks from our licensed music catalog and craft custom tracks to attract attention. Here’s a look back at some of our top sync highlights from Q2. 📍 We brought together two 90s hip-hop icons to recreate a classic track for Venmo, supporting the rollout of its new debit card and expanded checkout features. 📍 We teamed up with The Coca-Cola Company and Haitian-American artist Kanis to create a custom track to promote its Coke x Bacardi ready-to-drink cocktail. 📍 We provided the Scotch Whiskey brand Buchanan's with locally flavored music for a new four-part video series starring Puerto Rican singer and rapper Rauw Alejandro. 📍 We continued to support Bose Corporation as it expanded its product lineup, providing music to promote its new Black Open Earbuds. 📍 We worked with EA SPORTS to clear a track from BigXthaPlug to soundtrack the trailer for its Madden 26 MVP Bundle. Watch and learn more about each project right here: https://lnkd.in/erfTM5yF

Today, Kanis, in collaboration with The Coca-Cola Company and Bacardi, released the full version of her track "Serve Yourself (Rum x Coca Mix)." Coca-Cola commissioned the track to generate excitement for its new ready-to-drink cocktail, which recently launched in Mexico and select European markets. The track was designed to appeal to Gen Z and millennial consumers, who have driven the RTD space to become the fastest-growing alcohol category globally over the past five years. Kanis, a UnitedMasters Partner Artist of Haitian and American descent, is a multilingual, genre-bending recording artist and songwriter who has built an organic fan base of millions through her seamless fusion of tribal roots, hip-hop, Afrobeats, and world music influences. As a top rising artist across English, Creole, and Francophone speaking regions, she connects with a diverse, global audience and has cemented herself as a positive force in the industry and a trusted voice for brands. Hear the full track: https://lnkd.in/e_KvzFx6 Visit UnitedMasters to learn more about custom compositions from our partner artists https://lnkd.in/e6w9X2Rk