TIME

“We found that it was quite evil in all these different ways." https://lnkd.in/e6nkeHQ5

How is PepsiCo using AI to transform the way it does business? In a conversation with TIME CEO Jessica Sibley, Dr. Athina Kanioura, PepsiCo’s Chief Strategy and Transformation Officer, shares how agentic AI is helping uncover new opportunities, reimagine the customer experience, and enhance internal capabilities across sales and marketing. Learn More: https://lnkd.in/erxVzfMG Sponsored by PepsiCo

The January fires that hit Los Angeles are, when taken together, among the costliest disasters in U.S. history. Yet they've become a distant memory on the national agenda. The recovery in Los Angeles is an opportunity to create a new model for a climate resilient future. The jury is still out on whether this is possible, and the evidence isn’t looking good. The fires and their aftermath should serve as a warning sign for us all, TIME's Justin Worland writes. Read our latest cover story: https://lnkd.in/e3NDvRNM Photograph by Robyn Beck–AFP/Getty Images

You should still study tech—even if AI replaces entry tech jobs, writes Marcus Fontoura, a Vice President at Microsoft https://lnkd.in/e4KBuShh

Nuno Leal, EY Studio+ America Marketing Practice Leader at consulting firm Ernst & Young, says that in business, not taking any risks is the biggest risk of all. Leal's comments came during a conversation with two other innovators and experts on consumer behavior and marketing at a TIME100 Talks event in New York City this week. Read more about the event here: https://lnkd.in/eV79PsSM Presented by Philip Morris International U.S.

During a TIME100 Talks event in New York City this week on consumer behavior and marketing, panelists emphasized that brands are going to have to embrace AI as it transforms how we interact with everything. Katy Milkman, professor at the The Wharton School, additionally emphasized the need to utilize the technology to bolster — but not replace — their own creativity. Read more about the event here: https://lnkd.in/eV79PsSM Presented by Philip Morris International U.S.

Authenticity and consistency in brand marketing allow for companies to not just be created but to be sustained with longevity, said Dara Treseder, the chief marketing officer at Autodesk. Courage, she said, is essential to build trust with consumers. Treseder’s comments came during a conversation with two other innovators and experts on consumer behavior and marketing at a TIME100 Talks event in New York City this week. Read more about the event here: https://lnkd.in/eV79PsSM Presented by Philip Morris International U.S.

“The technology won’t replace your job, but someone using it will.” Ravi Kumar S, Chief Executive Officer of Cognizant, explains how AI is reshaping work, lowering barriers to entry, and empowering people to focus on more creative, value-driven tasks. Listen on Spotify: https://lnkd.in/eRGN5k_M Listen on Apple Podcasts: https://lnkd.in/ePpFPHJE Learn More: https://lnkd.in/evSp3QtQ

New research finds that while the definition of a lethal amount of plastic may vary among creatures, the numbers are often frighteningly small. https://lnkd.in/ehJCUVsw

The students were playing Operation Outbreak, a game that simulates the spread of an infectious disease. During the game, participants use an app on their phones, which alerts them when their avatars are infected and lists their symptoms. The pathogen “spreads” via Bluetooth, from phone to phone. Creators of the game say it can model how people really behave when disease outbreaks strike. The game has become so good at this that U.S. government agencies including the Federal Bureau of Investigation and the U.S. Centers for Disease Control and Prevention have run its simulations. “This is a chance for students to learn how they can potentially save lives, how they could help stop the spread of something in...their school or community," says Todd Brown, a co-creator of the game. https://lnkd.in/ejd_sdzX