During a TIME100 Talks event in New York City this week on consumer behavior and marketing, panelists emphasized that brands are going to have to embrace AI as it transforms how we interact with everything. Katy Milkman, professor at the The Wharton School, additionally emphasized the need to utilize the technology to bolster — but not replace — their own creativity. Read more about the event here: https://lnkd.in/eV79PsSM Presented by Philip Morris International U.S.