The Bluebird Group

We’re hiring an Operations Lead! If you love solving complex problems, staying organized, and finding better ways to help brands succeed on Amazon, this is the role for you. At Bluebird, our Operations team keeps every detail running smoothly so our clients can grow with confidence. From catalog management to troubleshooting and process improvement, this role is about owning the details that drive big results. You’ll work with a team that values curiosity, excellence, and clear communication. If that sounds like you, we’d love to meet you. Apply on the careers page on our website.

Everyone walked out of unBoxed talking about AI. We walked out asking better questions: How will this reshape creative, speed, and strategy for brands that sell every day? Our team compared notes, challenged assumptions, and put together what we believe are the lessons that matter most from Amazon’s biggest event of the year. Read on!

The busiest season of the year is here. Next week begins the stretch where every impression, conversion, and aisle display matters. For our team, this isn’t just another holiday push. It’s the moment we’ve been preparing for all year. Through events like Impressions to Aisles, in-field sessions, and close collaboration with our clients, we’ve learned how retail media connects to the shopper experience in real life. We’re grateful to our clients and partners who have helped us get here. Your trust, curiosity, and collaboration shape the work we do and make each season stronger than the last. Now it’s time to put that learning into action. To every brand, retailer, and partner diving into the next few weeks, we see you, and we’re right there with you. Here’s to a season built on insight, partnership, and shared growth!

Getting out of the day-to-day to focus on learning reminded all of us why this team matters. Amazon Ads unBoxed 2025 was more than an event for us. It's proof that learning together always pays off. A chance to learn, connect, and push each other to keep raising the bar for what partnership really means. You cannot always measure the ROI of moments like this. What we gain shows up later in sharper thinking, stronger collaboration, and the kind of trust that makes us unstoppable together. To Annalise C., Chase Arnold, Ava Graham, Lina Muehlenbrink, Sam Griffin, Austin Salter, and Joe Massey: thank you for showing up, for supporting & challenging each other, and for representing Bluebird with such energy and heart. This is the work that makes us move forward!

Howdy from Nashville! Our Bluebird team is at Amazon Ads unBoxed 2025, connecting & learning with peers, partners, and innovators shaping the future of retail media. The theme this year is clear: AI AI AI Here are highlights from today’s big announcements: - Campaign Manager: A unified platform combining the Ads Console and DSP for full-funnel planning in one place. - Ads Agent: A conversational AI assistant that helps build and optimize campaigns, analyze data, and recommend audiences using natural language. - Creative Agent: Expands creative possibilities by generating streaming TV ads. - Full-Funnel Campaigns: AI-powered setup that recommends the best mix of Sponsored Products, Brands, display, and streaming to reach new customers. - Complete TV: Lets advertisers plan and optimize streaming across Prime Video, Disney, Netflix, and more. We've got work to do!

Sister Schubert’s, the homemade rolls brand from The Marzetti Company has always owned the holiday table. But that kind of seasonal success can be a double-edged sword. When your brand shines once a year, you risk going quiet the rest of it. So together with our partners at Skai and Walmart Connect, we built a full-funnel plan to reach loyal fans and introduce the brand to new high-intent Walmart shoppers. The goal wasn’t just to win the holidays. It was to keep the momentum going well into the new year. This case study is a great example of what happens when retail media moves beyond short-term promotions and starts driving sustained growth. +47% New to Brand Sales YoY +240% Total Impressions YoY (Hint: CTV is where it's at) +13% Repeat Customers YoY Great leadership and partnership from our entire team and partners! https://lnkd.in/et4EATJb

Your Amazon Brand Store is never finished. Too many brands treat it like a one-time project instead of what it really is: a living storefront that reflects what is happening in your business right now. According to Amazon Ads, Brand Stores updated within the past 90 days see 11% more repeat visitors and 13% higher attributed sales per visitor. If you have not updated yours lately, here is where to start: 1. New releases: Add new ASINs as soon as they are available. Feature them on a “What’s New” page or spotlight tile to build early visibility and signal momentum to Amazon’s algorithm. 2. Seasonality: Your products have cycles. Make sure your Brand Store does too. Reorder tiles, update hero imagery, and adjust category placement based on seasonal demand and keyword trends. 3. Tentpole events: Use Amazon’s versioning and scheduling tools to prepare for events like Prime Day, Black Friday, or Christmas. Create and save your themed Store versions early so you are ready when traffic spikes. 4. Content refresh: If your packaging, creative, or messaging has evolved, your Brand Store should evolve with it. Consistent branding builds trust and helps returning customers feel confident they are in the right place. Your Store is more than a page of products. It is your digital shelf, catalog, and brand home all in one. Keep it alive. Keep it current.

Ever wish you bought something on sale and missed it? Your shoppers feel the same. That is what we call the non-buyer’s remorse audience. These are people who viewed your product, added it to their cart, or clicked your ad but did not buy during the promotion. They are warm, familiar, and still in-market. This is where the beauty of retail media really shows up. It is rooted in real purchase data. We can identify those shoppers, target them again, and move them further down the journey with precision. This data is gold. We are no longer guessing who our audience is or losing them to cookies and walled gardens. We can follow real consumers all the way from discovery to checkout. The sale may be over, but their intent is not.

Many brands spend their entire Q4 budget on Black Friday and Cyber Monday. But what if the smartest move is the week before and after? Our analysis shows that ad costs drop by nearly 40% in the five days surrounding Turkey 5 and conversion rates actually rise by up to 22%. Shoppers start browsing early and often circle back once the sale rush fades. They are less distracted, more decisive, and often feeling a little “non-buyer’s remorse.” The takeaway: You don’t need to fight for every click during the two most expensive days of the year. Build campaigns that reach shoppers before and after the noise.

Happy Halloween from our NWA team!