I’ve lost 30 pounds!
Unfortunately, this photo isn’t me—it’s actually my personal trainer, Reece Hallard, who helped me get there. And that’s really what this post is about: his pitch, his pricing, and his model.
In my own work, I spend a good portion of my time speaking to potential clients, pitching our services, and explaining why our model sometimes requires more commitment—financial or otherwise—than some competitors. Over time, I’ve learned to be comfortable that we won’t be able to get over the line with every prospect, as not every client values outcome over everything else.
When Reece reached out, I agreed to a call. He did a proper discovery session and asked what I wanted to achieve and why. I told him honestly: I’d had kids in my late 30s and wanted to stay as healthy and active as possible so I wouldn’t feel like the “old dad.” After COVID and the chaos of having a newborn in 2023 and 2024, I’d gained weight and struggled to lose it.
Reece came back with one of the best pitches I’ve ever seen.
He walked me through real-life examples of how he’d helped people in similar situations transform their health. He explained why his approach was different—a holistic focus on steps, gym work, nutrition, sleep, and accountability. And without giving away his secret sauce, he’s built a world-class app that gamifies everything and has you competing against his other clients. (That definitely appealed to the competitor in me.)
At the end, he shared the cost and payment terms. It wasn’t what I expected—not necessarily in total amount, but the structure was different. I thought about it for about 30 seconds. Then I reminded myself that if you want the best possible outcome—and someone has a demonstrable track record and a unique approach—you sometimes have to pay them what they ask for and let them do their thing.
So, I agreed to his terms without any negotiation (a first for me). Six months later, I’ve hit my goal and have zero regrets.
Ultimately, my philosophy was reinforced: if what you care about is getting the best possible outcome, and someone has a proven history and a model that works, you back them fully and trust the process.
If anyone out there is thinking about getting healthier or in better shape, I can’t recommend Reece highly enough. If anyone is looking for an elite level search process, you can reach out to my team!
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