Suntory Global Spirits

This month, we had the pleasure of hosting a Japanese Whisky Panel in New York, following similar events in Paris and London. Led by distinguished whisky writer Robin Robinson – author of The Complete Whiskey Course: A Comprehensive Tasting School in Ten Classes – the evening brought together some of the most influential voices and masters of Japanese whisky, including Shinji Fukuyo, Chief Blender of The House of Suntory, Hiromi Ozaki, Senior Blender at Nikka, and Jota Tanaka, Master Blender at Kirin. The conversations delved into Japanese whisky’s rich heritage, meticulous craft and forward-looking innovation, while underscoring a unified message about reinforcing transparency, quality and standards, and the category's remarkable global trajectory. As the founding house and pioneer of Japanese whisky, The House of Suntory's craftsmanship has helped shape what Japanese whisky means to whisky lovers the world over. Learn more: https://lnkd.in/e2pTDSaq

The prestigious annual FMCG Asia Awards showcase remarkable achievements in Asia’s fast-moving consumer goods sector, celebrating companies that exemplify innovation and excellence in delivering outstanding products and initiatives.   At the awards ceremony hosted in Singapore this week, we were honored to have Jim Beam and Roku Gin recognized for their excellence in consumer engagement in Malaysia and Singapore across two key market activations:   Jim Beam: Pop-Up Experience of the Year – Malaysia, for the Jim Beam Highball Bash in Kuala Lumpur.    Roku Gin: Lifestyle Campaign of the Year – Singapore, for the Come Alive this Festive Season, a month-long activation at New Bahru.   These awards reflect our team's dedication to delivering brilliant experiences for the next generation of consumers, while showcasing our premium spirits made with uncompromising quality. 

We are thrilled to announce the opening of our first House of Suntory shop-in-shop at Sydney Airport, a milestone for Suntory Oceania.    Travelers can now find our iconic Japanese spirits like The Yamazaki, Hibiki Whisky, The Hakushu, Suntory Whisky Toki and Roku Gin beautifully positioned in a global hub to meet rising consumer demand for premium, authentic Japanese spirits. Discover The House of Suntory: https://house.suntory.com/

We are proud to announce our partnership today with RSPB Scotland, working together with Diageo and The Glenmorangie Company, to restore peatland on Islay at The Oa, a vital and iconic habitat in Scotland. Through this historic initiative, we will collectively contribute £1.6 million to restore approximately 1,000 hectares of peatland in an internationally important habitat that stores an estimated ten times as much carbon as the entirety of the UK’s forest.    Crossing industries and sectors, this collaboration celebrates the cultural roots that link Scotland's nature, people and whisky, while working towards making the peatland more resistant to flooding, improving resilience against wildfires and providing improved habitat for many species.    Read more: https://lnkd.in/eRtdur8u Photo credit: David Dinsley

At Maker's Mark, the brand’s perfectly unreasonable commitment to flavor is deeply connected to its stewardship of nature. Today's feature story in The Washington Post spotlighted the growing movement of bakeries, breweries and distilleries like Maker's Mark using grains cultivated with traditional farming practices in search of better-quality bread, beer and bourbon. Our Maker's Mark Managing Director Rob Samuels and Master Distiller J. Blake Layfield, Ph.D. spoke about how Maker's Mark's commitment to regenerative agriculture not only produces healthier soil but also unlocks richer flavor profiles for bourbon like our new Star Hill Farm Whisky. Maker's Mark is the first distillery in the world to receive Regenified Certification, which verifies that Star Hill Farm, the homeplace of the distillery, and its partner farms are committed to regenerative agriculture, which includes practices that restore and revitalize the soil. Read more: https://lnkd.in/ejzgUCAq

We are proud to continue our partnership with NextUp and serve as a Presenting Sponsor of the NextUp Summit, which convened leaders across industries last month in Kissimmee, Florida to discuss talent investment and building inclusive workplace cultures to drive meaningful change. As part of the three-day program, our Managing Director U.S. Ready-To-Drink Carol Robert participated on a panel led by NextUp CEO Lisa Baird, "Focus + Risk" to offer insights on financial fluency, risk acumen and people-powered leadership. Suntory Global Spirits is committed to our purpose of inspiring the brilliance of life and empowering the next generation of leaders. #NextUpSummit2025

We are honored that our Suntory Osaka Spirits & Liqueurs Craft Distillery was awarded the 2025 Liqueur Producer Trophy in the Spirits category by the International Wine & Spirit Competition IWSC - Club Oenologique. The distillery is home to The House of Suntory’s acclaimed spirits, including Roku Gin, Haku Vodka and Kanáde Liqueur. This prestigious distinction recognizes the distillery as the world’s leading producer in the spirits and liqueurs category, and represents our continuous efforts to refine our craft that honors tradition while embracing bold innovation. Our Kanáde Japanese Cherry Blossom and Matcha Liqueurs also each earned the IWSC’s coveted Spirit Gold Outstanding medal at this year's competition, scoring 98 points. Read more: https://lnkd.in/eVV_MWTu

At Suntory Global Spirits, we strive to nurture our natural resources as part of our Proof Positive initiatives. Earlier this year, our India team executed the Bhokarka Pond Project, a watershed replenishment program in Gurugram, India, to help transform the water body into a thriving ecosystem for neighboring villages. The project oversaw the installation of a wastewater treatment plant, landscaping to create recreational spaces and biodiversity enhancement. The project's ambition is in its groundwater recharge potential, which is estimated to reach 25 million liters annually and aims to improve the livelihoods of farmers and households in Bhokarka, fostering economic resilience in the community. Our Suntory employees participated in a variety of activities to empower the local community with information on the importance of environmental conservation – and the biodiversity boost has seen a return in species like knob-billed ducks, flapshell turtles and lime butterflies. Learn more: https://lnkd.in/eKCY5Cev

Our Spirit Guardians – or our Blender's Committee – each draw from our portfolio's deep heritage as inspiration to craft our premium spirits. Meet Sarah Dowling, our Head Blender at Cooley Distillery, who shares how the history of our distilleries influences her blending. A native of Ireland, Sarah's oversight includes managing the production of some of the oldest Irish whiskeys, including Kilbeggan, The Tyrconnell and Connemara. Also a lead whisky maker for Laphroaig, Sarah spearheaded the creation of a new expression from the distillery in partnership with actor Willem Dafoe, as part of Dafoe's collaboration with Laphroaig as the face of its new global campaign. Learn more about our Spirit Guardians: https://lnkd.in/ePRip49r

Asian-inspired flavors are on the rise, says Ad Age. Energized by a tourism boom to places such as Japan and Korea and the rising influence of anime, K-pop and beauty, spirits brands are leaning into this trend. Our Global VP of Insights & Analytics, Marketing Excellence & Innovation Jing Mertoglu shared how we are marketing our brands like -196 and Maru-Hi to lean into their Japanese craftsmanship and ingenuity, and incorporating flavors like yuzu into our portfolio. Read the full story: https://lnkd.in/ev7NFxrD and discover our RTD portfolio: https://lnkd.in/e2BHDPB4