Sprout updates you should know about 👀 - Agentic AI for social intelligence - Scheduled first comments - Multi-media Instagram posts - Automated spam removal in the Smart Inbox and more! Catch all the details in our latest Breaking Ground event or reach out to your Sprout rep to learn more: https://bit.ly/44nfO6R ⚡️
Sprout Social, Inc.
Software Development
Chicago, Illinois 164,043 followers
Turning social into a growth engine for the world’s boldest brands. All Business is Social℠.
About us
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms.
- Website
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https://www.sproutsocial.com
External link for Sprout Social, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Founded
- 2010
- Specialties
- Social Media Management, Facebook, Twitter, Instagram, LinkedIn, Engagement, Analytics, Social Media ROI, Marketing, Team Collaboration, Pinterest, Social Listening, and Publishing
Locations
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Primary
Get directions
131 South Dearborn Street
Suite 700
Chicago, Illinois 60603, US
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Get directions
800 5th Ave
Ste 1500
Seattle, Washington 98104, US
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Get directions
Feliksa Radwańskiego 15
Cracow, Lesser Poland Voivodeship 30-065, PL
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Get directions
6-8 Wicklow St
Dublin, 2, IE
Employees at Sprout Social, Inc.
Updates
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Sprout Social, Inc. reposted this
VP, Social Intelligence Evangelism • Creator Economy Strategist • Author of INFLUENCER
Those who've known me a while know I've been on the first wave of blogging, social media, and influencer marketing. Social intelligence is no different - so let me tell you about the future. When I mention my role at Sprout Social, Inc., the next question is always: what exactly IS social intelligence? Here's the breakdown.
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Sprout Social, Inc. reposted this
"Going Viral Isn't Enough Anymore" For 2026 and beyond, success on social media won't be measured by unpredictable algorithmic luck. The true power is shifting from being a "Creator" to becoming a "Curator." Why is this shift happening, and how can brands and creators adapt? I broke down my key predictions for Sprout Social, Inc. on their Substack: 3 Major Trends Replacing Virality as the Metric for Success: 1. The Rise of Routine: Algorithms have stripped audiences of routine, making loyalty scarce. Creators who offer consistent, scheduled touchpoints—like weekly podcasts, curated playlists, or recurring events—are building a loyal community that transcends the FYP. 2. The Micro-Event Gold Rush: People are desperate for authentic, in-real-life connection. Grassroots "micro-events" are becoming the most powerful and lucrative monetization tool. The hottest ticket in town is to a perfectly curated local gathering, and brands should look to sponsor these hyper-local tastemakers. 3. The Curator's Power: A Creator can go viral. A Curator inspires people to show up in person. By giving your audience a shared destination—a physical event, a secret code word, or a CPG product—you create a tangible barrier that reinforces group belonging. If your 2026 strategy still revolves around hoping for a viral hit, you're missing the bigger, more sustainable opportunity. The real money and loyalty are in building an owned audience through routine and curation. Read my full guest post on the Sprout Social Substack for a deeper dive and more examples: https://lnkd.in/eqbvyJFk How do you think success will be defined online in the next 1-5 years compared to the past? #CreatorEconomy #SocialMediaMarketing #2026Trends #CommunityBuilding #DigitalStrategy #SproutSocialPartner
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We’ve entered the social intelligence era, where every conversation shapes your next move. One viral post, one trending complaint, one rising creator can shift your business in hours. Social intelligence turns billions of conversations into actionable insights that guide brand, product, CX, and strategy. The question isn’t whether you’re listening, it’s whether you’re acting before the rest of the world catches up. Discover how to lead this new era: https://bit.ly/43FPmVR
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Brands, make it easier for the internet sleuths to find you on social. Social search is redefining how people discover, evaluate, and engage with brands, and if your content isn’t optimized for it, you’re missing more than just visibility. You’re missing intent-driven audiences ready to connect. Download the 2026 Next Era of Social Toolkit, featuring the Social Search Optimization Workbook and resources from NewsWhip by Sprout Social, Zendesk and Opal : https://bit.ly/4a09dTw
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Social pros, what’s your biggest challenge as AI reshapes the way we work? With constant content, shifting expectations, and new tools, it’s easy to feel like you’re just keeping up. Vote below 👇 Then join us tomorrow for Breaking Ground: The Social-Powered AI Engine, to see how AI can transform your workflow: https://bit.ly/3WtUOHv
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Holiday season is in full swing ❄️🎁 Travel talk is heating up. Social listening shows everyone’s buzzing about leaf peeping, hotel hopping, and the Cotswolds this year. Which one’s calling your name? ✈️ Dive into more seasonal social insights here: https://bit.ly/47igTil
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The 2026 playbook for social-first marketing, straight from our CEO. In partnership with LinkedIn for Marketing, The CMO’s Social Media Planning Guide for 2026 is packed with actionable strategies, frameworks, and insights from top marketing leaders—so your team can make smarter investments and drive measurable business impact. Start planning smarter today: https://bit.ly/4olANPe
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The job of a social media manager isn’t what it used to be. At this edition of Breaking Ground: The Social-Powered AI Engine, discover how to turn a universe of social data into your biggest competitive advantage, featuring insights from AI expert Jeff MacDonald of Movers+Shakers. During this 60-minute virtual event + Q&A: ⚡ Explore best practices for AI-driven workflows ⚡ Amplify your impact with real-time social insights ⚡ See Sprout’s biggest product updates of the year 🫢 We'll see you there: https://bit.ly/48NJLQK
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Always growing. Always pushing. Always Sprout 🌱 And yes… we’re hiring: https://bit.ly/3kzisx6