Siro’s cover photo
Siro

Siro

Software Development

New York, NY 4,373 followers

AI-powered conversation intelligence for in-person sales

About us

Field sales powers the economy — but most teams are flying blind. Reps lack coaching and are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is the intelligent sales companion redefining how field teams learn, perform, and win. We capture and analyze millions of in-person sales conversations, integrating deeply with tools like Salesforce to automate workflows, surface insights, and boost performance across the org -- think Iron Man’s Jarvis for sales. We are backed by Index, Fika, CRV, and SignalFire, and trusted by leading home-improvement, retail, distribution, and automotive brands.

Website
http://siro.ai
Industry
Software Development
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2020

Locations

Employees at Siro

Updates

  • View organization page for Siro

    4,373 followers

    Stop spoon-feeding your team. The best coaches don’t spend their time repeating the same advice. They show their teams what great looks like and give them the tools to learn from it. Real growth happens when people see, hear, and understand success for themselves. In sales, that means moving beyond theory. Instead of explaining how a perfect pitch should sound, show the real conversations that worked. Let reps hear how top performers handled objections, built trust, and closed deals. With Siro, leaders turn real in-person sales conversations into powerful examples that guide learning and spark improvement across the entire team. Learn more at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    Stop practicing the wrong things. Practice only drives improvement when it mirrors reality. Too often, role-plays and ride-alongs focus on generic situations that don’t reflect what actually happens in the field. The result is time spent practicing, but not progressing. The best teams use real data from actual conversations to guide their coaching. They know exactly where to focus and which moments truly move the needle. With Siro, every role-play and coaching session is fueled by insights from real in-person sales conversations, so teams spend less time guessing and more time growing. Learn more at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    The fastest way to grow? Listen closer. Real growth rarely comes from adding more training or more meetings. It comes from awareness. From hearing where the gap really is and understanding what needs to change. When in-person sales conversations are recorded and reviewed, something powerful happens. Accountability turns into improvement. Reps begin to self-correct. Leaders start to coach with clarity. The entire team levels up because everyone can finally see what great actually sounds like. That kind of awareness is where real progress begins. Learn how Siro helps teams turn awareness into action at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    Coaching isn’t a solo act anymore. The best leaders know that team growth does not come from one person talking. It comes from everyone learning together. When reps can hear what great sounds like, share feedback, and learn from each other’s real conversations, coaching becomes a collective effort rather than a one-way street. That is what creates momentum. Leaders guide the focus, but the team drives the improvement. With Siro, teams are turning real in-person sales conversations into shared learning moments that accelerate growth for everyone. Learn more at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    You can’t fake this kind of growth. Real development doesn’t come from scripts or training sessions, it comes from immersion. From hearing what great sounds like, over and over, until it becomes second nature. Erik Pyper, owner of DoorDriven, shared how his reps are using Siro to do exactly that. Instead of waiting for formal coaching, they’re learning directly from the best conversations across the team—whenever and wherever they want. That’s the kind of growth that compounds. The kind that builds confidence before the first appointment even starts. Learn how teams like DoorDriven are turning everyday conversations into continuous improvement at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    You can’t fix retention without fixing this first. Most sales leaders focus on retention as a numbers problem. Better pay, bigger incentives, or new tools to boost morale. But the real issue often starts much earlier, in how new reps are onboarded and coached. When new hires do not get consistent, meaningful feedback, they struggle to find momentum. The first few weeks decide how fast they ramp, how confident they feel, and whether they see a future on your team. With Siro, every rep gets continuous, data-driven feedback from real in-person conversations. Leaders can coach early, reinforce wins, and help reps close their first deals faster. That momentum keeps people motivated and on the team longer. Learn more at siro.ai #SalesEnablement #SalesCoaching #FieldSales #InPersonSales #B2BSales

  • View organization page for Siro

    4,373 followers

    Who else already misses Dreamforce? The conversations. The energy. The demos. The magic. And yes, even the Siro Hero battles. It was an unforgettable week showing how real in-person conversations are becoming one of the most powerful drivers of revenue. If you couldn't make it, here’s a quick look back at everything that went down with Siro! Until next time, Dreamforce. Learn more at siro.ai #Dreamforce #Salesforce #SalesCoaching #FieldSales #InPersonSales

  • View organization page for Siro

    4,373 followers

    That’s a wrap on Dreamforce 2025! From packed conversations at the booth to incredible magic tricks and intense Siro Hero battles, this week was full of energy, ideas, and inspiration. Most importantly, it was a chance to connect with so many leaders who care about the future of sales as much as we do. A huge thank you to everyone who stopped by, shared a conversation, played a game, or watched a demo. We’re leaving more excited than ever about what’s ahead and how Siro can help teams turn real in-person conversations into data that drives revenue. Until next year, Dreamforce! Learn more at siro.ai #Dreamforce #Salesforce #SalesCoaching #FieldSales #InPersonSales

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  • View organization page for Siro

    4,373 followers

    It’s the final day of Dreamforce, but there’s still time to rock out with us! 🎸 Stop by booth #348 to test your skills on Siro Hero, our Guitar Hero experience that’s been stealing the show all week. While you’re here, meet the team and see how Siro is transforming real in-person conversations into revenue-driving insights. One last day. One last chance to play. Come jam with us. Learn more at siro.ai #Dreamforce #Salesforce #SalesCoaching #FieldSales #InPersonSales

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Funding

Siro 4 total rounds

Last Round

Series B

US$ 50.0M

See more info on crunchbase