🔴 BREAKING: Toyota Motor Corporation has opened its $13.9B battery plant in Liberty, NC, with the 30 GWh facility supporting the carmaker’s hybrid-heavy lineup and future EV programs. The plant is designed to supply hundreds of thousands of hybrid vehicles annually while also laying the domestic foundation for Toyota’s upcoming three-row BEV and future full-electric programs. This is Toyota’s first U.S. cell-manufacturing footprint, giving the company local control over pack assembly, thermal-management integration, and compliance with tightening U.S. content rules. More strategically, it represents a structural shift: 1. Until now, Toyota relied heavily on imported battery cells. This plant replaces a major share of that dependency with U.S.-made cells and packs. 2. One of the world’s most conservative automakers is now localizing the most geopolitically exposed part of its supply chain and committing long-term to American industrial capacity at meaningful scale. 👇 Subscribe to our free newsletter for more on the American Renaissance: https://lnkd.in/gQSHrz3e
Per Aspera
Technology, Information and Media
Austin, Texas 3,201 followers
JUST DROPPED: NEVER BET AGAINST AMERICA https://peraspera.beehiiv.com/p/newsletter-026
About us
Per Aspera exists to accelerate the Renaissance of American industrial, technological, and cultural resilience. The emerging Renaissance demands more than hype cycles and recycled takes. It demands depth, breadth — a higher signal, and a harder push. Each week, our dispatch lands in the inboxes of leaders building the future of American technology. Subscribe to join the Renaissance. 🇺🇸♾️ peraspera.us
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www.peraspera.us
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- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- Austin, Texas
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- Privately Held
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- 2024
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Updates
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Happy birthday to the first permanent ARPANET link! 🇺🇸🎉 - It was put into service on November 21, 1969, four months after the moon landing. - It permanently connected UCLA and Stanford Research Institute, becoming the backbone of what would link computers across the country in *under a decade*. - And, yes, your beloved Dan Goldin was a user back when he was in the bombs n bullets bizness! 👇 Subscribe to Per Aspera for more on American capability. https://lnkd.in/gNR8uBAY
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🚨JUST DROPPED. This past week, two American giants who’ve spent decades backing American capability made news. The first: is taking his final bow after six decades turning a dying textile mill into a $1T infrastructure empire. Proof that patient, physical, long-duration capital can rebuild a nation. The second. Spent nearly 30 years building Blue Origin in silence. Burning through personal capital, enduring failure after failure, and still pushing forward. Two paths, two operators, same through-line: America wins when its builders go long. 👇 Read the full breakdown: Never Bet Against America https://lnkd.in/gGzm6zjM
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🚨 JUST DROPPED: Jeff Bezos is officially back in operator mode — a win for the Renaissance! His new startup, Project Prometheus, has already pulled in $6.2B in funding (much of it from Bezos himself). Plus a co-CEO with deep scientific chops: Vik Bajaj, former Google X life sciences lead and Verily co-founder. Their first heist ⬇️: Nearly 100 AI researchers poached from OpenAI, DeepMind, and Meta. Their mandate ⬇️: AI for the physical economy. With early work targeting engineering and manufacturing across compute, cars, and space systems. Today’s frontier models are linguistic savants who’ve never touched grass. They excel at writing and reasoning about documented problems, but struggle with physical causation: 1. How materials behave under stress 2. How a single parameter change cascades through a manufacturing system 👇 Get the full read on Jeff Bezos’ new venture in “Working On Something New” https://lnkd.in/gXby7rbu
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🔵 ROUNDUP: WATER SCARCITY. Israel's pumping desalinated Mediterranean seawater into the drought-depleted Sea of Galilee — hoping to stabilize its shrinking water levels and protect freshwater supply. The seven Colorado River Basin states are locked in tense negotiations over dwindling river allocations. Tehran faces a deepening water crisis — prompting emergency conservation, cloud-seeding efforts, and warnings of possible “Day Zero” scenarios. Finally, Rainmaker Technology Corporation launched the largest cloud seeding project in modern U.S. history — deploying drones and sensors across 7,500 square miles of the Bear River Basin in Utah and Idaho, with dozens of mountaineering teams working to enhance snowpack. 👇 Read more on fixing water scarcity in: "The End of Thirst Traps" https://lnkd.in/gXAa7QQc
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🚨 JUST DROPPED: Warren Buffett just made it official — he’s “going quiet.” He was a masterclass for financing American infrastructure ⬇️. After 60 years of dispensing wisdom, the Oracle of Omaha will officially hand off his CEO duties to Greg Abel on January 1, 2026, remaining as chairman. Buffett proved you could compound billions by owning the “boring” stuff: 1 / railroads 2 / utilities 3 / so on… The physical backbone everyone needs… yet nobody wants to finance. If we Americans want to rebuild, it pays to study his playbook. 👇 Get Buffett's playbook in “THE END OF AN ERA” https://lnkd.in/gzck4m26
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🚨JUST DROPPED. This past week, two American giants who’ve spent decades backing American capability made news. The first: is taking his final bow after six decades turning a dying textile mill into a $1T infrastructure empire. Proof that patient, physical, long-duration capital can rebuild a nation. The second. Spent nearly 30 years building Blue Origin in silence. Burning through personal capital, enduring failure after failure, and still pushing forward. Two paths, two operators, same through-line: America wins when its builders go long. 👇 Read the full breakdown: Never Bet Against America https://lnkd.in/gAHaRu8B
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Per Aspera reposted this
“Never Bet Against America” 🇱🇷🗽🦅 Per Aspera Dan Goldin Ryan Duffy thank you for such an amazing newsletter 💡 https://lnkd.in/gGBpbNeG
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Per Aspera on TBPN re: WHERE ARE MY ASTEROID MINES?
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👇 Extra Renaissance Rumblings This Week: — YASA set a new unofficial power density record for electric motors: 750 kW and 59 kW/kg with a 12.7kg axial flux prototype (pictured above) — Engineers test photonic chips in space — China offers BOGO deal to its hyperscalers: use indigenous AI accelerators, get half off your datacenter power bills — Phoenix Tailings opens domestic rare earth facility with 0% reliance on Chinese inputs, equipment, or technology — AWS is developing Fastnet, a subsea cable with robust armoring and 320 Tbps capacity…and will bury it “as deeply as possible” so that near-peer adversaries sharks cannot sever the cable — Also under the sea, China has reportedly completed the first phase of its $226M UDC (underwater datacenter) project — Tom Brady, the winningest QB of all time (go Pats), revealed that his dog Junie is a clone of Lua, his late pit bull mix. 👇 Subscribe to our free newsletter for more on the American Renaissance: https://lnkd.in/g9upnKzB