National Basketball Association (NBA)

The NBA has generated more than 30 billion views on social media this season, the most ever through the first month. (Source: Videocites)

More than 60 million people in the U.S. have watched NBA games across NBC/Peacock, ESPN and Amazon Prime Video through the first month of the season, the most viewers for an opening month in 15 years. (Excludes 2011-12 season, which began on Christmas Day.)

𝐀 𝐫𝐞𝐜𝐨𝐫𝐝-𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐍𝐁𝐀 𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞: On Tuesday, NBA SVP and Head of International Content Partnerships Matt B. and MD of International for Prime Video Sport Alex Green participated in a keynote conversation at the SportsPro Media Summit in Madrid about how the NBA’s partnership with Prime Video is supporting the league’s global growth and what’s next for the NBA in Europe. The two discussed the record-setting start to the NBA on Prime Video, including that the Oct. 26 game between the Brooklyn Nets and the San Antonio Spurs was the most-watched regular-season game ever in Europe outside of Christmas Day and NBA Paris Games. Viewership of the opening-night doubleheader on Prime in Europe was also up 75% from the comparable games last season.

"The run that we've had is because of their willingness to do just whatever it takes to get the win." 💯 After Detroit secured its 11th straight victory, tying the franchise’s 2007-08 record, head coach J.B. Bickerstaff spoke on what sets this Pistons group apart. They’ll look to make franchise history this Saturday, 11/22 at 8:00pm/et as they seek win No. 12 in a row against the Bucks on NBA League Pass.

NBA Deputy Commissioner and COO Mark Tatum will participate in Sports Business Journal Dealmakers tomorrow to discuss the future of the NBA in Europe and much more with Abe Madkour. Register to attend or watch here: https://lnkd.in/etjvgQHY

The Basketball Africa League (BAL) is proud to launch the application process for its third BAL Future Pros Cohort! Apply now to join 1 of 11 roles during BAL Season 6, based in Egypt, Kenya, Senegal and South Africa. 🌟 Click here to apply before November 26: https://lnkd.in/eqB7MaB6 #BringYourGame #BALFuturePros

This season of thanks, take time to reflect on what you’re grateful for. 🙏 Studies show that gratitude boosts your mood, reduces stress, and can even help you live longer. Share what you’re grateful for in the comments below. 👇 #NBATotalHealth

“The biggest testament to Lauri is that he was empowering me the whole time down the stretch.” 💪 In a wild night where the NBA saw four overtimes, third-year guard Keyonte George delivered a game-winner in double overtime, lifting the Jazz past the Bulls in a thriller. George credited one of the biggest shots of his young career to teammate Lauri Markkanen, who’s averaging 30.6 points per game (5th in the NBA) and poured in 47 points in the Jazz’s double-OT win. Defining moments like this are built on trust and empowerment, and the Jazz showed that when it mattered most!

2026 NBA ALL-STAR GAME TO FEATURE NEW U.S. VS. WORLD COMPETITION –Two U.S. Teams and One World Team in Round-Robin Tournament With Four 12-Minute Games –NEW YORK, Nov. 11, 2025 – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced a new U.S. vs. World format for the 2026 NBA All-Star Game. NBC/Peacock will present the league’s annual midseason showcase on Sunday, Feb. 15 at 5 p.m. ET/2 p.m. PT at Intuit Dome in Inglewood, Calif., home of the LA Clippers. In the 2026 NBA All-Star Game, two teams of U.S. players and one team of international players (known as the World team) will compete in a round-robin tournament featuring four 12-minute games. The three teams will each have a minimum of eight players. As in the past, 24 NBA All-Stars (12 from each conference) will be selected as follows: The five players honored as starters from each conference will be selected by fans (50% of the vote), current NBA players (25%) and a media panel (25%), and the seven players honored as reserves from each conference will be selected by NBA head coaches. This year, the All-Stars will be selected without regard to position. The process for assigning players to the two U.S. teams will be determined at a later date. If NBA All-Star voting does not result in the selection of 16 U.S. players and eight international players (which can include American players with ties to other countries if necessary), then NBA Commissioner Adam Silver will select additional All-Stars to join either group to reach that minimum. In that case, at least one team would have more than eight players. In the round-robin tournament, Team A will play Team B in Game 1. The winning team from Game 1 will take on Team C in Game 2, followed by the losing team of Game 1 meeting Team C in Game 3. After Game 3, the top two teams by record will advance to face each other in the championship game (Game 4). If all three teams have a 1-1 record after Game 3, the tiebreaker would be point differential in each team’s two round-robin games.

A WILD NIGHT OF NBA HOOPS 🤯 Going into last night, there had only been three nights in the last 10 years with multiple TISSOT Buzzer Beaters... and Desmond Bane and Andrew Wiggins just made it four! Across a thrilling 9-game slate, six games were decided by five points or fewer, featuring THREE game-winning or game-tying shots at the buzzer - only the third time in 30 years that’s happened! The 2025-26 NBA season has been must-watch and continues TONIGHT on NBC and Peacock ⤵️ 🏀 Celtics vs. 76ers at 8:00pm/et 🏀 Nuggets vs. Kings at 8:00pm/pt.