Major League Baseball (MLB)

MLB has formed new three-year media rights agreements with Netflix, NBCUniversal, and ESPN. The agreements, which cover rights for the 2026-2028 MLB seasons, mark the return of NBC to regularly airing MLB games on its broadcast network for the first time in 26 years, will expand Netflix’s engagement with MLB from documentaries to live baseball event coverage for the first time, and will extend MLB and ESPN’s long-term relationship to 39 consecutive seasons. More details here: https://lnkd.in/ecnUYBdv

Game Seven of the 2025 World Series presented by Capital One averaged 51 million viewers combined across the United States, Canada, and Japan making the thrilling 11-inning contest the most-watched MLB game in 34 years, since Game Seven of the 1991 World Series. The Los Angeles Dodgers claimed a back-to-back championship narrowly defeating the Toronto Blue Jays, who made their first World Series appearance in 32 years. The complete seven-game average registered a combined 34 million viewers across the U.S., Canada and Japan, capturing the largest audience for the World Series since 1992 and an increase of +19% compared to last year. With Canada serving as the entire home market of one of the two competing Clubs, the seven-game World Series drew a combined audience of 24.3 million viewers in the U.S. and Canada, which is the largest combined audience from those two countries since 2016 and a +46% increase over last year. With average viewership of 17.9 million combined viewers from Canada and Japan leading the way, the 2025 #WorldSeries generated the largest international audience in the history of the Fall Classic.

We’re proud to begin the next chapter of our nearly 30-year partnership with Mastercard — a legacy built on unforgettable moments and fan-first innovation. Since the first Priceless campaign in 1997, MLB and Mastercard have shared a belief that baseball is more than a game. It’s memories, passion, and connection that span generations. Together, we’re bringing fans closer to the sport they love from exclusive access on Priceless.com to once-in-a-lifetime moments at the World Series. This weekend, Mastercard and Stand Up To Cancer will take the field in a powerful moment of unity during Game Two of the World Series presented by Capital One — featuring a live performance by the Jonas Brothers. Here’s to what’s next — and to all the fans who make baseball truly priceless. ⚾

El Béisbol Es Otra Cosa continues to make an impact.   We’re proud to celebrate more wins for MLB’s El Béisbol Es Otra Cosa campaign at this year’s ANA Multicultural & Inclusive Marketing Awards and OMMA MediaPost Awards - recognizing the creativity, collaboration, and cultural storytelling that brought this platform to life.   Special congratulations to our partners at REMEZCLA, who were also named winners in ADWEEK’s inaugural Creative Team Visionary Awards for their groundbreaking work and dedication to culture-driven storytelling.   As Hispanic Heritage Month comes to a close, we’re grateful to continue celebrating and sharing these stories year-round, honoring the people, communities, and cultures that make baseball otra cosa.

On #SpiritDay, we remember our dear friend, the late Billy Bean, his kindness to others, and his commitment to prevent bullying of LGBTQ youth. Today, at MLB HQ, our teams in El Segundo, San Francisco, Boulder and the MLB staff traveling for Postseason celebrated Spirit Day, to stand together against bullying.

MLB's 5th Annual Hackathon is a wrap! Earlier this month, more than 250 MLB participants, judges, and staff from across the country came together for three days of innovation, collaboration, and problem-solving. With the theme of Generative AI with Google Cloud, 44 teams worked on real-world MLB challenges with potential technology solutions. Congratulations to our winners: 🏆Team BVG for the Fan Experience Track: This category focused on projects that improve how fans engage with baseball.  🏆AI AI Captain for the Infrastructure Track: This category was for projects that enhance MLB's underlying technology and systems.  🏆The Going Concerns for the Personal Efficiencies Track: This category included projects designed to make day-to-day work more efficient for employees.  🏆The Space InvAIders for the Google Award: Most Innovative GenAI: This special award recognized the most innovative use of Generative AI. This event isn't just a competition; it's a key part of our product pipeline, with many past projects making their way into our technology roadmap. We're proud of all the teams who participated and excited to see what comes next! #MLB #Hackathon #GenerativeAI #GoogleCloud #Innovation #Technology #Baseball

In honor of Childhood Cancer Awareness Month, last week 60 Major League Baseball employees came together with Project Sunshine to pack 1,000 “Game On!” Kits to be distributed to various pediatric hospitals and care facilities across the New York City metro area. These kits promote development, creativity, and a sense of accomplishment for courageous young patients actively battling cancer. Every kit was sealed with a hug from an employee to remind the children receiving them that they are not in their fight alone. #MLBTogether

The application for the Winter 2026 MLB On Deck is now open! The MLB On Deck Sales Training Program was established to create a pipeline of trained ticket sales individuals to expand accessibility for these positions throughout Major League Baseball. MLB On Deck is an 8-week virtual ticket sales program aimed at providing college students, with a desire to pursue a career in sports, a leg up in the hiring process for entry level sales jobs. Almost 200 students have completed MLB On Deck since its inception in Summer 2021, with students gaining full time employment across the majority of MLB clubs and throughout the sports industry. The current application will be open until October 17th and the program will begin January 12th. Please visit www.mlb.com/ondeck to apply and for more information!

Yesterday, MLB employees along with Dellin Betances of the Commissioner's Ambassador Program and former New York Mets and New York Yankees Pitcher, in coordination with 9/11 Day, volunteered at the Intrepid Air and Space Museum where they helped pack over 200,000 meals during a league-wide day of service in remembrance of the tragic events of September 11th, 2001. MLB offices in both Boulder, Colorado and El Segundo, California also hosted a day of service in their local markets. Across the league, Clubs hosted days of service in their own markets. #MLBTogether

MLB’s Enterprise Solutions team keeps internal operations on track and ahead of the game with smart, tech-driven solutions.  ️ Tune into this episode of Business of Baseball presented by CohnReznick to see how they maintain our operations smoothly and efficiently from the office to the ballpark!