MilkPEP

This past weekend, MilkPEP witnessed something extraordinary—thousands of women came together for Every Woman’s Marathon, a celebration of strength, resilience, and community. 🏃🏽♀️ This event wasn’t just about running—it was about creating a space where every woman feels empowered to participate, connect, and thrive all while being fueled by the OG performance drink, milk! Highlights include: 🥛 Enjoying a Shamrock Foods Company milk latte at the Milk Lounge. 🥛 Seeing industry members from Prairie Farms Dairy, Inc., Anderson Erickson Dairy, and more come show their support and even participate in the marathon! 🥛 Watching CEO Yin Woon Rani moderate an inspiring panel with Every Woman's Marathon team captains. 🥛 Providing a special "carb loading" dinner for our processor influencers who documented their incredible experience leading up to the marathon. 🥛 Cheering on runners at mile 25 with Dairy Farmers of America and Dairy Management Inc.! A very special thank you to all of our partners; GALE, Shamrock Foods Company, Dairy Management Inc., Girls on the Run International, Saucony, Rabbit, and many more for making this come together so beautifully. Cheers to all of our runners! 👏 #gonnaneedmilk #everywomansmarathon #running #women #milk

Dairy MAX brings farm-to-fork to Fortnite!   Dairy MAX Inc., representing 700 dairy farmers, launched Diner Tycoon, a custom Fortnite Creative mode as part of their Level Unlocked initiative. In this immersive, farm‑to‑table simulator, players build and manage a virtual diner, collecting ingredients, cooking dairy-rich meals, and expanding their restaurant - all while discovering how milk makes its way from farm to fork. 🥛Watch it here: https://lnkd.in/e36aEMHk

Balancing creativity, metrics, and meaning — that’s the challenge. MilkPEP's Annette Taylor joins our Impact Equation #BISummit hosted by Samsung Electronics & Publicis Groupe in Dallas to break it all down. 🔢
Secure your seat: https://lnkd.in/gU3B4gpd

Big news from Team Milk! 🏃♀️🥛 We’re thrilled to announce that four-time Grammy winner Sierra Ferrell will headline the Finish Line Festival at Every Woman’s Marathon in Scottsdale, Arizona! 🎤✨ This isn’t just a concert—it’s a celebration of strength, community, and the power of women who take on the challenge of 26.2 miles. Sierra’s soul-stirring vocals and genre-defying sound will close out a weekend designed to uplift and empower every woman who crosses the finish line. More here: https://lnkd.in/eGnEcTb5 #everywomansmarathon #teammilk #gonnaneedmilk #running #milk

🥛Whole Milk or 2%?   Curious which milk fits your lifestyle best? In the latest Real Simple feature, nutrition pros break it down: whole milk (about 3.25% fat, 150 calories per cup) delivers a creamy, satiety‑boosting experience, while 2% milk trims fat and calories to around 5 grams and 120 calories—yet both offer the same 13 essential nutrients like protein, calcium, and vitamin D. Experts also note that milk’s fat aids in absorbing fat‑soluble vitamins and enhances flavor. Ultimately, the healthiest choice is the one you enjoy that aligns with your dietary goals. Which is your preference? https://lnkd.in/e4XQA-jK #gonnaneedmilk #milk #nutrition #dairy #health

100 women. $210K prize pool. One epic showdown. 🎮 MilkPEP is here live at TwitchCon in San Diego for The Milk Cup LAN Championship! Powered by Gonna Need Milk, The Milk Cup is the largest women's esports tournament in the U.S., designed to give women more opportunities to compete at the highest level. This weekend’s activation includes a Milk Bar with flavored milkshakes, an interactive game called the Dairy Dash, an infinity tunnel, and tons of milky giveaways. A big thank you to Dairy Farmers of America for providing the milk! 🥛 Watch the stream: https://lnkd.in/eQkgdaxM Learn more about milk and gaming: https://lnkd.in/gdnfpn6i

Got Bread? A breakfast-first beauty moment! 🫧 In a lighthearted twist on the “got milk?” tagline, premium beauty brand, Bread, released their first shampoo using milk and cereal imagery to introduce their playful “milky” shampoo, cleverly reimagining dairy nostalgia in a beauty context. This creative campaign offers a fresh invitation to the dairy industry, highlighting how milk’s resonance continues to inspire crossover innovation and underscores the enduring potency of milk-based storytelling. 🥛 See the post here: https://lnkd.in/euubCzM2

Last week, Kikke Riedel and Miranda Abney represented MilkPEP at #NorthStarConnect2025 in Scottsdale, AZ — a premier gathering of marketing, finance, and analytics leaders focused on turning data into impact. 📈 Kikke and Miranda brought MilkPEP’s mission to life — championing milk’s role in modern wellness and consumer culture through bold strategy and insight. Their presence at NorthStar Connect reflects our commitment to staying ahead of the curve and driving measurable outcomes for our processor partners and the dairy category at large. 🥛 Huge thanks to Analytic Partners for hosting such a dynamic and inspiring event. We’re energized by the conversations, connections, and ideas that emerged — and excited to bring them back to our work. Jade Kim #gonnaneedmilk #milk #adaptevolvethrive #datadrivendecision #dairyinnovation

🎉 Please welcome our newest members: Publix Super Markets MilkPEP Mosaic North America Pompeian  University of Cincinnati DMI Music & Media Solutions They've joined a network of the best & brightest in the commerce marketing industry. (Humble brag 😉) The connections & partnerships they'll build here will help drive their success & shape the future of commerce marketing! Interested in membership? Connect with Nicole Mitchell: https://lnkd.in/gxRA7FSW #p2pimembership #commercemaketing #shoppermarketing #newmembers #path2purchase #connections #partnerships #networking