Matter Communications

This week, we had the privilege of delivering 60 turkeys to the The Salvation Army of Newburyport to support local families ahead of Thanksgiving. These donations will help provide warm holiday meals for neighbors experiencing food insecurity and contribute to the Salvation Army’s free community Thanksgiving dinner, open to all who wish to attend. At Matter, giving back to the communities where we live and work is core to who we are. Through our Helping Hands volunteer program, we partner with nonprofits and local organizations making a real difference - strengthening our neighborhoods, supporting families, and caring for the environment. We’re also proud to share that we’re nearing our annual goal of 1,200 volunteer hours - a testament to the generosity and commitment of our team. For anyone interested in supporting the Salvation Army’s Holiday initiatives, we’ve included a link in the comments. And a huge thank-you to the Salvation Army for the essential work they do year-round, and to our volunteers who continually show up with heart. 🧡 #CommunityImpact #HelpingHands #Volunteerism #ResultsThatMatter

Thank you to everyone who joined Matter’s 2025 AI Summit: How to Be Visible in an AI World! Nearly 100 registrants tuned in for an incredible discussion on how PR, SEO, and content strategies are evolving for the AI era. A special thank-you to our host Tim D. of Seek Argus and client panelist Nic Azad of Parsec Automation, LLC for sharing their expertise and perspective alongside our own Matter team. In this first highlight clip, Loren Guertin, Matter VP and AI Council Lead, shares how AI has impacted media and content work, particularly how relationships with media have evolved, which publications are most cited in AI search, and why reporters are returning to live interviews to ensure authentic, human insights. 🎥 Watch Loren’s clip below, and explore the full recording + takeaways on our GEO page: https://bit.ly/4o9dKXl #AISummit #GenerativeAI #PR #MediaRelations #ResultsThatMatter

We all know tech media is changing fast — fewer dedicated reporters, more alternative thought leaders, and a flood of AI-generated noise. In O'Dwyer's Public Relations News latest Tech PR issue, our GM of PR Anne Lines explores what’s actually working right now to build credibility, earn trust, and drive results that matter. From the rise of B2B influencers to the powerhouse combination of PR + SEO/GEO + authentic content, see how leading tech brands are rewriting the media playbook: https://bit.ly/49QzOlS #TechPR #PublicRelations #ThoughtLeadership #ResultsThatMatter

Big cheers to our client Welch's on the launch of its “Break Out the Fancy Juice” campaign — the brand’s biggest sparkling initiative yet 🍾 We’re thrilled to be part of an incredible integrated agency team driving this story forward. The campaign is already making headlines across Ad Age, Parade, Marketing Dive, Mass Market Retailers, and more — proof that the right blend of creative storytelling and PR strategy makes brands impossible to ignore. Congrats to our Consumer team and partners for helping bring this one to life. 🔗 in comments! #MatterMediaHits #PublicRelations #ResultsThatMatter

We’re live at 1:00 PM ET! ⏰ Join Matter’s AI Summit: How to Be Visible in an AI World, for practical ways to earn visibility, authority, and trust in an AI-driven, zero-click world. 🎥 Watch live at 1 PM ET: https://bit.ly/4pXs6fB #AISummit #GenerativeAI #PR #SEO #ZeroClick #DigitalVisibility

🌟 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗩𝗮𝗻𝗲𝘀𝘀𝗮 𝗧𝗮𝘆𝗹𝗼𝗿 🌟 Meet Vanessa Taylor, GM for Precision at Matter Communications and a valued member of PR Club’s Membership Committee. With nearly 20 years of PR experience across B2B and consumer tech, nonprofit, and professional services industries, Vanessa brings deep expertise and a passion for problem-solving to everything she does. In her words, PR is a “constantly shifting puzzle” — and that’s exactly what keeps her energized and inspired. 🧩 Learn more about Vanessa’s career journey, her 𝘯𝘰𝘵 𝘴𝘰 𝘨𝘶𝘪𝘭𝘵𝘺 pleasure TV show, and predictions for the future of our field in her full spotlight feature 👇 https://lnkd.in/edVKaTd8 #PRClub #PRLife #PublicRelations #AgencyLife #PRPros #BoardMemberSpotlight

As Q4 unfolds, reporters are already gathering insights for their year-end prediction stories…and bold brands win the day. When done right, predictions coverage can do more than check a box – it can spark conversations, build credibility, and position your experts as trusted voices for the year ahead. From CEOs weighing in on M&A and AI trends to industry leaders sharing proprietary data that shapes trade coverage, we’ve seen first-hand how unique, strategic predictions can lead to meaningful visibility for our clients. Learn how to stand out with bold insights, credible data and early engagement: https://bit.ly/4qq4osx #PublicRelations #MediaRelations #ThoughtLeadership #PRStrategy #MatterCommunications 

Join us on November 5th to explore how communications and marketing leaders are adapting strategies for AI-powered search experiences, the rise of the “zero click” search, and the new rules of digital visibility. Topics include: ✅ Identifying and building brand authority in an AI-driven landscape  ✅ Generative Engine Optimization (GEO) vs. SEO ✅ Leveraging thought leadership, earned media and third-party reviews to influence generative AI outputs Interested in learning more? Sign up here to reserve your spot today: https://bit.ly/4pXs6fB

CES 2026 is right around the corner — and the brands that stand out in Vegas are the ones planning now. From immersive booth experiences to strategic media briefings and influencer collaborations, it’s never too early to start crafting a presence that cuts through the noise. Read our latest blog for proven strategies to make your mark at CES 2026 — and learn how our PR teams help brands generate buzz and drive results that matter. 🔗https://bit.ly/3KUnNBF #CES2026 #TechPR #BrandExperience

Big ideas deserve a bold platform. We’re excited to unveil the new Matter Communications website — reimagined to reflect the work we do best: helping brands solve their biggest challenges. From being the brand everyone talks about to crafting campaigns that get results, our new site puts The Problems We Solve front and center — showing how our PR, marketing and creative experts drive the results that matter. Explore the new look, dive into fresh stories and see how we’re helping brands move the conversation forward. 🔗 to website in the comments! #ResultsThatMatter #PR #Marketing #Creative #NewWebsite