Thank you to everyone who joined Matter’s 2025 AI Summit: How to Be Visible in an AI World! Nearly 100 registrants tuned in for an incredible discussion on how PR, SEO, and content strategies are evolving for the AI era. A special thank-you to our host Tim D. of Seek Argus and client panelist Nic Azad of Parsec Automation, LLC for sharing their expertise and perspective alongside our own Matter team. In this first highlight clip, Loren Guertin, Matter VP and AI Council Lead, shares how AI has impacted media and content work, particularly how relationships with media have evolved, which publications are most cited in AI search, and why reporters are returning to live interviews to ensure authentic, human insights. 🎥 Watch Loren’s clip below, and explore the full recording + takeaways on our GEO page: https://bit.ly/4o9dKXl #AISummit #GenerativeAI #PR #MediaRelations #ResultsThatMatter
Go Loren, go! 👏
Nice clip, Loren Guertin!
AI in PR is cool, but imagine brands using AI to create personalized products on the fly, syncing them to niche trends in real-time marketplaces. Goodbye excess inventory, hello unlimited revenue streams shaped by yesterday’s TikTok trend. 👀
SO insightful, Loren Guertin! Kudos to you and the whole panel for putting on such a helpful event!
Communications Executive | $1B+ Valuation Companies | AI Marketing Integration | 120% Share of Voice Growth | SeekArgus Founder
1dWhat a great, and important, conversation. The landscape for how communications professionals succeed is once again shifting under our feet. We must engage the new AI models in more meaningful and authentic ways to achieve our future visibility goals. Thanks again to team Matter Communications for letting me join in on this great discussion.