Iterable

“Enterprises don’t buy innovation. They buy safety.” At AI x MarketingSummit 2025, Iterable CEO Sam Allen sat down with Fal Sarkar CareerCOACH™ Services of the Bay Area to unpack the psychology behind enterprise AI buying, and why relationships, trust, and risk management matter more than features. Sam shared lessons from decades leading global GTM teams and dove into: 🎙️ Speaking the language of the C-suite 🥇 Winning your first enterprise customer 🏎️ Why SI partnerships accelerate every AI deployment 🤖 How Iterable is delivering safe, explainable, enterprise-ready AI If you’re selling or building AI, this conversation is a roadmap! Watch the full session ⬇️ https://lnkd.in/ex7HayHT

In a world where AI is stepping off the screen and into physical space, how do you market innovation that’s seen, not just explained? 👀🤖 This week on Let’s Chat IRL, Iterable’s Jeffrey Samuels sits down with Mike Nielsen, CMO of RealSense, to explore how vision technology is powering everything from robotics and automation to biometrics and immersive experiences. Nielsen shares his journey from engineer to marketing leader, explaining how he bridges the deep technical complexity with meaningful storytelling. Together, they dive into what it means to lead marketing in an AI-driven world, where the challenge isn’t simplifying the tech, but connecting it to real-world impact. Tune into Let’s Chat: The Vision Behind Physical AI to learn how RealSense is helping machines understand context, navigate space, and interact more intelligently, and how marketers can think more like product owners, storytellers, and systems thinkers in the AI era ⬇️ https://lnkd.in/euzMmfN3

AI has changed how we think, now it’s changing how technical marketers execute 🚀 Today, we’re launching the Iterable MCP Server, a secure, open-source access layer that lets AI assistants like Claude and Cursor act directly inside Iterable, not just answer. With this launch, Iterable is pushing the market forward, giving customers unmatched AI capabilities to scale their marketing programs. And we’re only getting started! Keep an eye out for even more AI- and agent-powered innovations coming to the platform this winter. ❄️👀 Watch the 30-second overview below and read more ⬇️ https://lnkd.in/gqyTreCn

Ever wish complex data could just…explain itself? Add generative AI and a boost from Amazon Web Services (AWS) Bedrock, and suddenly it can 🤖💬 Meet Iterable's AI Query Summary, helping marketers skip the data detective work and get straight to crafting memorable customer moments. Built on Amazon Bedrock, AI Query Summary taps into multiple foundation models to deliver natural-language insights with enterprise-grade security and flexibility. We’re thrilled to keep building with AWS as we create scalable, customizable AI solutions that deepen personalization and make marketers’ lives just a little bit easier! Watch the full video ⬇️ https://lnkd.in/eJ8JjT8d

The 2025 Iterable Expie Awards finalists are here! 🏆 From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology. Across industries and continents, this year’s finalists are transforming customer experiences, utilizing data with intention, orchestrating seamless interactions across channels, and demonstrating that empathy and performance can go hand in hand. This was our biggest year yet for submissions, and the level of innovation blew us away! We’re thrilled to celebrate the trailblazers behind it all, including Fabletics, Joybird, Morning Brew, ALG Vacations®, ATG Entertainment, REI, Findmypast, Prosper Marketplace, Rue Gilt Groupe, Life Time Inc., Nextdoor, Wolt, Brigit, Melbourne Football Club, and Secret Escapes. And, of course, our contenders for Marketing MVP of the year: Erik Bledsoe, Shweta Puri, and Hannah S.! To every finalist: hats off, hands clapped, Slack channels buzzing. You’re redefining what great marketing looks like, and we couldn’t be more excited to cheer you on! Check out the full list of finalists ⬇️ https://lnkd.in/etX9Sshg

Ready to take your moments-based marketing to the next level? 🆙 Join us for Step 3: Scale Contextual Personalization with Modular Content, part of our 5-step Playbook for Moments-Based Marketing webinar series. Join Andrew Hagen, Director of Solutions Marketing at Iterable, and Betty Rangel, Senior Product Marketing Manager at Movable Ink to discover how to amplify real-time personalization with Iterable’s Catalog, Snippets, and Templates, plus Movable Ink Studio—for one send and infinite creative. You’ll walk away with a blueprint for a scalable, customer-first content system powered by experimentation and automation! Register here ⬇️ https://lnkd.in/eNBHMiVb

Your friends may not be willing to give you the mic at karaoke, but we will at Activate Summit 2026 🎤 This is your final chance to apply to speak April 21–23 in Los Angeles! Share your bold ideas, wins, and lessons learned with an audience of marketing leaders ready to be inspired. Don’t miss your moment, apply today to join three days of connection, creativity, and growth ⬇️ https://lnkd.in/gPK6Vbru

“Don’t chase the next big thing—build for it.”👷🛠️ In this Let’s Chat IRL from Activate NYC, Iterable COO Jeffrey Samuels sits down with Puneet Agarwal, Director of Solutions Architecture at Amazon Web Services (AWS), to talk about how enterprises are accelerating R&D, redefining ROI, and scaling AI responsibly. From data strategy to cultural transformation, Puneet shares how AWS is helping businesses innovate fast and stay grounded in customer outcomes. Listen to the full episode to hear how today’s teams can future-proof for tomorrow’s AI landscape ⬇️ https://lnkd.in/eqaK7N79

We’re bringing the power of personalization to the Big Apple 🍎! Join us at Martech World Forum NYC on November 18th and 19th for two days of insight, innovation, and honest conversations about the future of marketing and technology. Don’t forget to check out Cara M., Senior Solutions Consultant at Iterable as she takes the stage for her session “Reimagining Growth in the Attention Economy” and leads a roundtable on “Future-Proofing Your Tech Stack in the AI Era.” Discover how Iterable empowers brands to create dynamic, personalized customer experiences that drive lasting impact. Register now ⬇️ https://lnkd.in/eBBNFMN7

Spent 3 hours writing “the perfect” BFCM subject line? Cool. Now let’s make sure it actually lands in the inbox 📥 Because during the busiest email week of the year, success isn’t just about opens, it’s about clicks, complaints, bounces, and everything in between! Read this blog post to learn which deliverability benchmarks to watch this holiday season (and what they really mean) ⬇️ https://lnkd.in/enPid2DJ