AI is *so* much more than automating tasks. At Haus, we call our AI backbone “Causal Intelligence” – or cAI for short. cAI unleashes scientific rigor, reduces manual errors, and makes complex analytics accessible and actionable for every marketer – responsibly and quantifiably.
Haus
Software Development
San Francisco, CA 18,913 followers
Measure marketing incrementality, allocate budget efficiently, and maximize growth.
About us
Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend. Haus’ industry-leading incrementality platform enables the world’s most recognizable brands to run powerful incrementality experiments and allocate budget efficiently to maximize growth and profitability – with privacy-durable, trustworthy, and impactful business results. Measure incrementality, make smarter business decisions.
- Website
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https://www.haus.io/
External link for Haus
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Marketing Measurement, Incrementality, and Marketing experimentation
Products
![Click here to view Haus]()
Haus
Marketing Intelligence Software
Haus enables brands to design geo-experiments and measure incrementality through a self-serve, privacy-durable platform.
Locations
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San Francisco, CA, US
Employees at Haus
Updates
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In the world of growth marketing, there are a handful of TikTok-related questions we hear every so often. For example: / Do I need TikTok to succeed? / Can TikTok scale? / How much omnichannel impact does TikTok drive? / Is TikTok a strong investment during promotional periods? / Is TikTok a strong new customer acquisition channel? / What kinds of advertisers thrive on TikTok? And so we decided to do something about it. Our next big research report covers our third-most tested ad platform: TikTok. Sign up at the link in the comments to get notified when it publishes.
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The 2025 Haus Gift Guide is here. Gifts they’ll love, from brands we love – like Mejuri, HexClad Cookware, Saje Natural Wellness, Cozy Earth and more. Tell us: What are you most excited to give this year?
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Haus reposted this
Honored to be a part of Google's Data + Analytics Summit 2025! Having been in the media and marketing effectiveness ecosystem for so long, it was incredible to see a packed house, with 300+ leaders gathered in NYC to go deep on the future of measurement. I took the stage with my man, GianKarlo Casimiro, VP of Ecommerce at Orthofeet, to present his team's legendary brand search case study (I'll drop the link in the comments) and discuss the Haus Laws of Incrementality - something he and the Orthofeet team embody day in and day out. Big thanks to GianKarlo for sharing this experience with me and to Google (especially Dave Parrott, Stephen Mangan, Daniel Sacks, Megan Danielson) for hosting such a memorable event.
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In his new blog post, Haus Principal Economist Philip Erickson lays out how Causal MMM solves long-standing MMM pain points: Identification. Identification goes beyond looking for patterns in data and instead allows you to confidently say, “That is the actual effect.” Causal MMM does this by treating experiments as ground truth. Say you’ve run an experiment and found that Channel A has a real, causal effect on your KPI. That’s an identifying data point. Identifying the impact of Channel A means there is less variance left over in your KPI for the model to explain, making it easier to identify the impact of Channel B, too. Each experimental anchor reduces uncertainty, sharpens the picture, and improves causal identification across all channels — even the ones you haven’t tested yet. To learn more, read Phil’s full blog post at the link in the comments. 🔗
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What do you get when you put the Haus Data Onboarding Squad in a cooking class together? An outstanding Malaysian meal. Thanks for letting us experiment in the kitchen, 18 Reasons.
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At this week's #MarketectureLive, Olivia Kory dove into the nuances of Advantage+ campaigns, drawing on learnings from The Meta Report. She discussed the overall impact of Meta ads, the performance of Advantage+ vs. Manual campaign types, and recent enhancements to Meta’s AI-powered ad recommendation model. Beyond the soundbites and stats, Olivia's advice to marketers remains the same: "Please, test for your own business." AdExchanger has the full details — we'll drop a link to their coverage in the comments 🔗
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A new episode of Open Haus is here, and it's all about bridging the marketing-finance gap. 🤝 Olivia Kory sits down with Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) to discuss: • The steps they took to build an effective partnership (2:49) • How they aligned on metrics (10:11) • What CMOs should know about finance, and vice versa (14:21) • Getting finance on board with incrementality (20:48) • What *not* to do when operationalizing incrementality (25:05) And in the clip below, Evan outlines the #1 thing a CMO can do to build trust with their CFO. Check out the full episode at the links in the comments. 🎧
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Our latest Open Haus digs into one of the most complicated relationships on the org chart: the CMO and CFO. Olivia Kory sat down with Raquel Alexander (CMO, Ex-Shutterfly/EA/Nav) and Evan Fein (CFO, Omnidian) to learn how they built an effective, trusting relationship while working together at TextNow. Aligning on measurement was key — and in the preview clip below, Raquel explains how she educated her finance partners about incrementality. Her advice? "Assume they know nothing." Full episode tomorrow. Subscribe below to hear it right when it drops 🎧