Fondazione Lavazza

🌱 A Cup of Learning arriva a Catania!   La terza tappa italiana del 2025 ci porta nel cuore della Sicilia, alle pendici dell’Etna, dove 8 giovani ragazze e ragazzi hanno preso parte al percorso formativo A Cup of Learning che unisce competenze tecniche, crescita personale e il valore sociale del caffè. Grazie alla collaborazione con due realtà straordinarie — Piazza dei Mestieri e OXFAM Italia — il programma integra attività pratiche e teoriche, offrendo ai partecipanti l’opportunità di imparare, sperimentare e mettersi in gioco. ☕ Durante il percorso, i trainer Michele Pulcher e Luciano Di Mauro hanno guidato i giovani nel mondo dell’espresso e della cultura del caffè, mentre un tour delle caffetterie di Catania, con l’Etna sullo sfondo, ha permesso loro di vedere da vicino come passione, professionalità e tradizione si incontrano dietro ogni tazzina. A Cup of Learning è molto più di un percorso di formazione: è uno spazio dove i giovani possono costruire competenze, scoprire nuove possibilità professionali e acquisire fiducia nel proprio futuro.   #ACupOfLearning #LavazzaTrainingCenter

Throwback Tuesday | Episode 03 Global partnerships for a sustainable coffee future Our Throwback Tuesday's series continues with an inspiring conversation with Jeffrey Sachs, economist and global leader in sustainable development. From the US, he shared his perspective on how the coffee sector can contribute to the UN Sustainable Development Goals and build resilient, thriving communities. 🌍 Sachs highlighted that while the world has made progress toward the 2030 Agenda, we are still behind on crucial targets — from climate change to poverty reduction. Yet, he emphasized optimism and the power of technology: smarter farming, zero-carbon energy, and innovative solutions can transform the coffee value chain. 🤝 His key message for the coffee sector? #Collaboration. We can do more than improve farming — we can help create holistic community solutions by joining forces with local and national governments, development banks, and international partners. Together, we can address education, healthcare, infrastructure, and digital access alongside sustainable coffee production. ☕ For the coffee sector, this means building partnerships that multiply value — benefiting farmers, communities, and the planet. Sustainability is not achieved alone; it is built through shared effort, aligned purpose, and collective action. Collaboration is not just a strategy — it is the foundation for a coffee future that works for everyone. 💡Dive into the methodology "Prosperity for Coffee Producers Through SDG-Based Coffee Plans" here: https://lnkd.in/epbTeQCT

Throwback Tuesday | Episode 02 Unlocking opportunities in the coffee sector Our journey into the future of coffee continues with the second chapter of the Throwback Tuesdays dedicated to the event "The Coffeeprint of Tomorrow: Cultivating Coffee Value". After exploring the role of the International Coffee Organization with Vanusia Nogueira, this panel focused on a key topic: “Unlocking opportunities in the coffee sector” — how to open new paths toward a more sustainable, inclusive, and innovative coffee value chain. It was a dynamic and multilayered discussion featuring leading voices from production, cooperation, and finance: Mariana Veloso Lima (Prospera AgroQuality), Osvaldo Zucchino (El Gigante Coffee Estate), Teddy Esteve (Ecom Agroindustrial Corp), Isabel van Bemmelen (Rabobank | Aon WR Innovation), and Marco Riccardo Rusconi (Italian Agency for Development Cooperation). 🌱 For Mariana Lima Veloso, Brazil remains a global benchmark not only for volumes but for its ability to innovate and experiment with regenerative practices. Her message was clear: coffee’s value lies in strong relationships and care for the land. Sustainability, she said, is made of daily choices and long-term partnerships. 👩🏽🌾 Osvaldo Zucchino, a young Guatemalan producer, shared a powerful view on the role of his generation. “Many young people no longer want to be farmers,” he noted, “but we can be the bridge between tradition and innovation.” His estate has cut water use by up to 800,000 liters per harvest — proving that small changes can make a big difference. 🤝 Marco Riccardo Rusconi stressed the need for development that is truly shared: “We do not impose models; we propose solutions.” From Ethiopia to Kenya, the Agency’s projects show that technology becomes transformative only when paired with training and local engagement — especially empowering women in cooperatives. 🔗 Teddy Esteve reflected on how traders’ roles are evolving — from intermediaries to development partners ensuring both profitability for farmers and quality for roasters. “Our job today is not to buy low and sell high,” he said, “but to make sure every link in the chain generates value.” 🌳 Isabel van Bemmelen from Rabobank described how finance can drive sustainability through carbon credits and agroforestry. The Lavazza Foundation’s work in Colombia shows how a virtuous circle can be created: producing better, protecting the environment, and improving farmers’ livelihoods. A shared message emerged: only through collaboration among producers, institutions, companies, and new generations we can build a coffee sector that lasts — where value circulates, knowledge is shared, and every actor becomes an agent of change. Because “unlocking opportunities” means exactly that — opening doors to a future where coffee continues to be a resource for people and for the planet.

Throwback Tuesday | Episode 01 We are pleased to launch our Throwback Tuesday series — five posts, every Tuesday morning — to look back at the key moments and reflections from The Coffeeprint of Tomorrow: Cultivating Coffee Value, the event held on October 7th in Turin. ☕ We begin with the insightful words of Vanusia Nogueira, Executive Director of the International Coffee Organization (ICO), who explored a crucial question: What is the true value of coffee? Coffee sustains over 25 million farms, involving 125 million people across 80 countries. It represents livelihoods, cultures, and ecosystems intertwined — a sector valued at 200 billion dollars per year, with over 3 billion cups consumed daily. Yet behind these numbers lie today’s global challenges: 🌡️ The impacts of climate change and extreme weather events on production. 📈 The volatility of prices and the fragile balance between supply and demand. 🔁 The need for public–private partnerships and a circular coffee economy to ensure sustainability for future generations. Lavazza Foundation plays a key role within the Coffee Public-Private Task Force, led by ICO — a platform working to improve farmers’ prosperity, promote equitable income, and create shared value across the entire coffee chain. 💬 As Vanusia Nogueira reminded us: “We need to think about the next generations — learn, innovate, and help them be proud to stay connected to coffee.”

☕ Yesterday, we brought together global voices to rethink the future of coffee — not just as a commodity, but as a true cultural, social, and environmental ecosystem.   🌍 The second edition of Fondazione Lavazza’s "The Coffeeprint of Tomorrow: Cultivating Coffee Value’’ sparked an open dialogue on the future of the coffee sector.   🤝 The event aimed to foster an open and constructive dialogue on the major challenges the world of coffee is facing, bringing together key stakeholders to share experiences, analyze critical issues, and outline future perspectives.    🎙️ Moderated by journalist Mariangela Pira, the event featured an exceptional lineup of speakers — Giuseppe Lavazza, Vanusia Nogueira , Jeffrey Sachs, Lara Fornabaio, Mario Cerutti, Veronica Rossi, Carolina Guercio, Juan Esteban Orduz, Teddy Esteve, Mariana Veloso, Isabel van Bemmelen, Josep Garí, Osvaldo Zucchino, Stefano Gatti, Marco Riccardo Rusconi — who shared diverse and thought-provoking perspectives on economic growth, innovation, and social impact.   💡Discussions provided a clear framework for responsibly and durably value, reaffirming coffee’s role as a driver of innovation and a catalyst for positive change across communities.   At Lavazza Foundation, we believe in building a future where coffee empowers, uplifts, and connects people around the world.   💪 Let’s keep working together to shape The Coffeeprint of Tomorrow — one bean at a time.

☕The Lavazza Foundation is pleased to invite you to the II edition of ''The Coffeeprint of Tomorrow – Cultivating Coffee Value". The event aims to foster an open and constructive dialogue on the major challenges the world of coffee is facing today, bringing together key stakeholders to share experiences, analyze critical issues, and outline future perspectives. ‼️Follow the live streaming and take part to this journey‼️

Tomorrow's the day! 🎉 Don't miss our live event The Coffeeprint of Tomorrow: Cultivating Coffee Value.📍Click here to join: https://lnkd.in/d3_MJy4B 🗓️October 7th, 2025 🕦 9:30 CEST 🎤 Moderated by Mariangela Pira, journalist and expert in international economics; Here our distinguished guests: Vanusia Nogueira Giuseppe Lavazza Teddy Esteve Mariana Veloso Osvaldo Zucchino Isabel van Bemmelen @Marco Riccardo Rusconi Jeffrey Sachs Lara Fornabaio Josep Garí Mario Cerutti @Stefano Gatti Juan Esteban Orduz Veronica Rossi Carolina Guercio #CoffeeForChange

🎉 The agenda is live! Tuesday 7th, starting at 9:30 am CET, The Coffeeprint of Tomorrow: Cultivating Coffee Value goes live! Get ready for inspiring talks and impactful speakers. 👇 Check out the full schedule here below and don’t miss it! Click here to join the live event: https://lnkd.in/d3_MJy4B

Our joint initiative with UNDP, “Coffee for the Planet: A Consortium for Climate and Sustainable Trade”, has been shortlisted as one of 15 global finalists for the Moving Business for Climate Impact category of the World Economic Forum GAEA Awards 2025! This recognition celebrates innovative collaborations that address climate and environmental challenges. It highlights the results we are achieving together: certified deforestation-free coffee, AI-enabled traceability, inclusive green credit lines, and premium market access that benefits producers and protects forests. Being shortlisted reaffirms the strength of our partnership and the potential to scale this blueprint across regions and commodities. We are proud to see our work recognized on a global stage and look forward to sharing more updates as the winners are announced later this year. Find out more: https://lnkd.in/eB-_fgu6

October 1st is International Coffee Day (ICD)   Every cup of coffee tells a story — of people, land, resilience, and shared passion. Launched in 2015 by the International Coffee Organization, International Coffee Day is a moment to celebrate coffee not only as a beverage, but as a symbol of connection between millions of people across the world — from the hands that grow it to those that enjoy it every morning. This year, the Lavazza Foundation, Lavazza Group, and World Coffee Research join forces once again to celebrate this day by reaffirming a shared commitment: to secure the future of coffee through innovation, sustainability, and collaboration. Through research and variety development, we’re helping deliver better, more resilient coffee trees to farmers — empowering them to adapt to climate change, protect biodiversity, and continue cultivating excellence for generations to come. Because coffee’s future depends on the people behind it. On this day, we honor all the coffee producers whose hard work, knowledge, and dedication fill every cup with meaning, purpose, and hope. Let’s celebrate coffee — and those who make it possible! ☕