Subscriber growth is great — until CPA says otherwise. 🐾 A leading pet food subscription brand needed to scale — fast — without letting their CPA spiral out of control. By tapping into Fluent’s commerce media network, they reached pet owners at exactly the right moment — immediately after checkout, when purchase intent is at its highest. Spoiler: Post-purchase media turned out to be their next big growth lever. 👉 Read the full case study to see how they did it. https://bit.ly/48dQ5QK
Fluent, Inc
Advertising Services
New York, NY 59,348 followers
Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience.
About us
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more info, visit https://www.fluentco.com/.
- Website
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http://www.fluentco.com
External link for Fluent, Inc
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2010
- Specialties
- Customer Acquisition, Publisher Monetization, Advertising Network, Advertising Technology, Site Monetization , Retail Media, and Commerce Media
Locations
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Primary
Get directions
300 Vesey St., 9th Floor
New York, NY 10282, US
Employees at Fluent, Inc
Updates
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Couldn't have said it better ourselves! 🙌
Strategic Partnerships Leader @Fluent | Expert in Retail Media & Commerce Media @Women in Retail Media Collective | North America Chapter Lead
Yesterday was another strong testament to the smart minds shaping commerce media today. Retailers and partners from across North America came together to exchange insights, share learnings, and discuss strategies for growth. Some of my key takeaways: • A growing willingness across the industry to conduct business in more meaningful, collaborative ways to unlock growth. • Clean room technologies are becoming one of the biggest unlocks for deeper, more secure collaboration. • The opportunity to work with non-endemic brands continues to expand, with clean room adoption improving data quality and trust. • Measurement—especially offsite—remains complex; there is no single path, and evolving partnerships is essential. • Regional grocers like Hy-Vee, Inc. are winning in the Midwest by capturing lifetime customer data and showing real openness to partnership across networks. • Identity resolution, standardized measurement frameworks, and real-time bidding are all emerging as key pillars for the future. It was inspiring to see so many friends and customers sharing their experiences and bringing real-world insights to the panels. Loblaw Companies Limited Hy-Vee, Inc. DICK'S Sporting Goods Fanatics Kathryn Mazza Lauren Griewski Ryan Webber Anne Hallock Michael Arsenault Chelsea (Ashe) Monaco Jennifer Andre Elizabeth Neubauer-Donovan Austin Leonard Thank you NXT Media Days US and Fluent, Inc for sponsoring the event. Special shout out to Michael Arsenault for representing Fluent, Inc on stage 🙌
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Fluent, Inc reposted this
We’re entering the final stretch of #NXTMediaDaysNY, and this afternoon's sessions offered a clear glimpse into where advertising and commerce media are headed. 🔹 From AI Theory to Ad Tech Reality: Larry Price, PhD (Koddi) broke down what actually works in AI today, cutting through the hype and outlining how brands can build real impact and prepare for an “agentic” AI future. 🔹 Trends to Watch in Commerce Media: Michael Peroutka (Gopuff Ads), Michael Krans (Macy's), Anne Hallock (Mirakl Ads) and Michael Arsenault (Fluent, Inc) explored the next big shifts: offsite expansion, the push for standardization, and new immersive, AI-powered ad experiences; in a panel moderated by Max Willens (EMARKETER). Two sessions, one takeaway: the future is already reshaping how brands connect, convert and compete. #RetailMedia #AIFuture #AdTech #AITheory #CommerceMedia
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Tomorrow in NYC: Catch Michael Arsenault, Fluent’s VP of Strategic Development, at the NXT Media Days US panel, where he and other industry leaders will unpack the top trends in commerce media. 🛍️ Gopuff, Macy's, EMARKETER, Mirakl
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Fluent, Inc reposted this
✨ Slow your scroll, bub: Alanna and Scotty are chatting about the phenomenal results Posh Peanut®️ has been seeing in their post-purchase revenue since making the switch from a prior partner to Rebuy Monetize powered by Fluent, Inc (we're talking a 39% increase and a huge jump in ad quality). Grab a coffee, give us seven minutes of your time, and catch a glimpse of how customers experience Monetize's ad offerings on the thank you and post-purchase page. ⬇️
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The Fluent team is on the move! Join PJ (Pasqual) Triboletti, Morgan Grant Chapman, Freddy Cavin, and Michael Arsenault at NXT Media Days US on November 18 as we dive into the latest in media and marketing innovation. Let us know if we will see you there! 🗽
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Fluent, Inc reposted this
Your customers trust you because your brand feels intentional. With Rebuy Monetize powered by Fluent, Inc that trust stays intact. Offers only come from vetted, well-known brands and are matched to each customer’s preferences. The experience feels relevant, timely, and aligned with the values you’ve built. That means more incremental revenue without compromising the reputation you’ve earned. Align profit with trust. Discover Monetize today: https://hubs.li/Q03ScxQ10
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Fluent, Inc reposted this
Every step of the Posh Peanut®️ customer journey is crafted with care. The California-based company is celebrated for transforming everyday essentials into statement pieces with unmatched softness and personality, and takes pride in providing a quality experience for their customers every step of the way. So when their old post-purchase partner created friction instead of value, they made the switch to Rebuy Monetize powered by Fluent, Inc. Now, their Thank You page fits seamlessly into their brand experience while delivering a 39% increase in post-purchase revenue, powered by brand-safe, unobtrusive offers that make sense to each individual customer. “[T]he ability to have relevant offers for our customers that add value but also drive incremental revenue is a really big opportunity," says Jenna Habayeb, president at Posh Peanut. We couldn't have said it better ourselves. 💅 🥜 ✨ Read the full story here: https://hubs.li/Q03ScxQR0
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Fluent, Inc reposted this
Director of Community - CommerceNext | Ecommerce & Digital DTC Consultant | Ex-L'Oreal
Great company, meaningful conversations, and lasting takeaways. There’s something special about how people in SF show up curious and ready to learn at our CommerceNext dinner in the city. We dove into post-purchase "ah-ha moments" shared across our #DTC and #retail community — from superfans to first-time customers, there’s so much untapped potential and opportunity for brands to build connections after the sale. Main takeaways to create standout moments post-purchase: 💌 Share your brand or Founder story 👉 Add helpful product care tips customers especially for high ticket items 👯 Consider co-branded partnerships or giveaways to incentivize the next step 👋 Welcome first-time customers to your loyalty program or community These insights can be seen in action with Fluent, Inc and their increasing brand and retail partners. Thanks to Deanna (Oliver) Panzer and Briana Hall, and the team at Fluent for sharing your stories and the awesome partnership. And special thanks to the community and your insights and feedback! Thanks again Parnell Eagle, Angela Caltagirone, Sarah Earthman, Sneha Narahalli, Hana Kim and James Lee, Kathlyn Sowers, Anton Naumenko, Jesse Montano, Christian Cook, Shilpa Toraskar, Keely Valenta, Amber Kappa and Usman Humayun. #DTC #Retail #consumerjourney #customerretention
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🚨This new survey reveals what captures attention and what converts. As you look ahead to 2026, this could be one of the simplest and most effective strategy additions to consider. (No surprise– it's something we talk about all the time…) Read The Attention Advantage: Unlocking Revenue at Retail’s Most Valuable Moment — ASAP! https://bit.ly/49C8rMk
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