Fluent, Inc’s Post

Yesterday was another strong testament to the smart minds shaping commerce media today. Retailers and partners from across North America came together to exchange insights, share learnings, and discuss strategies for growth. Some of my key takeaways: • A growing willingness across the industry to conduct business in more meaningful, collaborative ways to unlock growth. • Clean room technologies are becoming one of the biggest unlocks for deeper, more secure collaboration. • The opportunity to work with non-endemic brands continues to expand, with clean room adoption improving data quality and trust. • Measurement—especially offsite—remains complex; there is no single path, and evolving partnerships is essential. • Regional grocers like Hy-Vee, Inc. are winning in the Midwest by capturing lifetime customer data and showing real openness to partnership across networks. • Identity resolution, standardized measurement frameworks, and real-time bidding are all emerging as key pillars for the future. It was inspiring to see so many friends and customers sharing their experiences and bringing real-world insights to the panels. Loblaw Companies Limited Hy-Vee, Inc. DICK'S Sporting Goods Fanatics Kathryn Mazza Lauren Griewski Ryan Webber Anne Hallock Michael Arsenault Chelsea (Ashe) Monaco Jennifer Andre Elizabeth Neubauer-Donovan Austin Leonard Thank you NXT Media Days US and Fluent, Inc for sponsoring the event. Special shout out to Michael Arsenault for representing Fluent, Inc on stage 🙌