When the Bazaarvoice webinar you signed up for is with one of your favorite brands The Coca-Cola Company. 👀🥤 Catch our webinar with Lindsey Aitken, Senior Director of E-Commerce at The Coca-Cola Company and Dave Sommer🚀, SVP of Customer Growth at Bazaarvoice on the 2026 Trends and Predictions you NEED to know. 👋 Sign-up here: https://my.ugc.bz/DVi9X5 #bazaarvoice #consumerinsights #consumertrends #AI #usergeneratedcontent
Bazaarvoice
Software Development
Austin, Texas 105,544 followers
Be Discovered. Be Trusted. Be Chosen.
About us
In an era of rising AI agents and consumer skepticism, Bazaarvoice sources, verifies and amplifies authentic consumer ratings, reviews and visual content at scale, making your products discoverable, trusted, and chosen. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia.
- Website
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http://www.bazaarvoice.com
External link for Bazaarvoice
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2005
- Specialties
- eCommerce, Retail, user-generated content, Brands, Shopper Advertising, visual content, SEO, consumer data, social commerce, consumer-generated content, consumer shopping behavior, consumer reviews, and sampling
Locations
Employees at Bazaarvoice
Updates
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Live from the New York Stock Exchange, Bazaarvoice's CMO, Douglas C. Straton, sat down with Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, for a dynamic Fireside Chat on Marketing as a Growth Driver at the Brand Innovators CMO & CFO Experience in NYC. 👀🌟 They discussed how major brands are driving revenue with the power of authentic, user-generated content is unparalleled in today's market. Thanks to PepsiCo for the incredible conversation on leveraging consumer voices for growth. #bazaarvoice #brandinnovators #usergeneratedcontent #reviews #AI
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Bazaarvoice reposted this
At INSPIRE this fall, I shared a few thoughts on the trends that I think will shape commerce through 2026. Now, I’m excited to dive deeper on this with The Coca-Cola Company Senior Director of eCommerce, Lindsey Aitken. We’ll be hosting a live webinar together on December 3rd to unpack our key predictions for 2026—and what they mean for brands looking to win on the digital shelf. Hope you can join us! Register here: https://my.ugc.bz/HdQOa2
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You found the perfect product...and it has a TON of reviews. What are you looking for in a review that will immediately make you "Add to Cart"? 👀 #bazaarvoice
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Bazaarvoice reposted this
Data isn't just numbers on a spreadsheet, it’s a roadmap for action. At our Marketing Innovation #BISummit hosted at Porsche Experience Center Atlanta, Warner Bros. Discovery’s Abbi McCollum showed how brands can turn insights into media strategies that drive real traffic and measurable results. With Bazaarvoice’s Michelle Paul moderating, the conversation highlighted how smart use of data fuels smarter decisions and sharper execution. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57
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The shopper journey is changing, but one rule remains: Reviews are the most trusted shopper content. Hear, Douglas C. Straton Straton, CMO of Bazaarvoice talk about how to tap into the most trusted network of product reviews with Bazaarvoice. #bazaarvoice #AI #reviews #ratingsandreviews #consumerinsights #consumerresearch
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Welcome to the Bazaarvoice team! Interested in working for Bazaarvoice? 🤔 👋 Check out our open positions here: https://my.ugc.bz/A5PtZm #bazaarvoice #usergeneratedcontent #culturematters #ugc #AI
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Bazaarvoice reposted this
In recent months, I've been fortunate to sit down with a number of brand and retail leaders—some Bazaarvoice clients, some not—and hear firsthand about the challenges they're facing right now. These conversations have reinforced something I've long believed as both a board member and now CEO at Bazaarvoice: your reviews and other user-generated content (UGC) aren't just "nice-to-haves"—they're critical for shopper trust. And that's only become more true with the emergence of AI shopping (turns out, just like shoppers, AI trusts UGC). But not all partners are created equal. When I think about what makes a UGC partner truly strategic, I always come back to these five questions: → Can your content flow reliably to all the places it needs to go? → Is your partner catching fraud before it becomes a problem? → Are your reviews being moderated in a way you can trust? → Do you know how your products are really performing on the digital shelf? → Are you getting guidance and support to make your content work as hard as possible? If your UGC partner can get these things right, they can help you turn reviews, ratings, and other UGC into one of the strongest strategic assets for your brand. If you're thinking about your content strategy for the year ahead, it's worth asking these tough questions now. Learn more in our recent article: https://my.ugc.bz/npHuVx
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Looking at the vendor scorecard as a stressful test is so yesterday! Christine Lee, VP for Global Retail Accounts at Bazaarvoice, will host this webinar, and she will use her deep experience with top brands and major retailers to deliver the playbook needed to win. 👋Here are the key takeaways: -The strategic shift: Learn why your scorecard is now the most important document in your buyer relationship, therefore, key to your growth. -Decode the scorecard: Explore the exact UGC metrics retailers are using to decide which brands get preferred placement and marketing funds. -The winning plays: Walk away with a playbook to improve your score, strengthen your partnership, and drive conversions. 😀BONUS: Attendees will receive a free, downloadable, ready-to-implement vendor scorecard. Sign-up here: https://my.ugc.bz/5f2aFz #bazaarvoice #usergeneratedcontent #retailsyndication #reviews
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Bad reviews are so...medieval. 👀 here's a Bazaarvoice inspired translation guide to hop on TikTok's latest trend. 👀📲🌟 #bazaarvoice #usergeneratedcontent #ugc #reviews