We shared our Q3 earnings results and introduced The Consumer First Formula, a transformational plan to revitalize our brand.
Yesterday we announced our third quarter results. They didn't live up to the expectations we have for our brand. But this moment isn’t about a single quarter. It’s about being clear-eyed about what isn’t working and moving with urgency to fix it. So we introduced The Consumer First Formula—our plan to revitalize Bath & Body Works across brand, product, and marketplace. Our teams are already executing with speed and discipline against four priorities that place the consumer at the center of everything we do: 🎯Creating disruptive and innovative products. We'll focus on reestablishing product superiority in our core categories of body care, home fragrance, soaps, and sanitizers. 🎯 Reigniting the brand. We’ll reclaim our heritage and reconnect to culture through bigger, bolder brand moments and deeper creator partnerships. 🎯 Winning in the marketplace. We’ll attract and retain new consumers by meeting them where they are—enhancing our digital and in-store experiences, while expanding into new channels. 🎯 Operating with speed and efficiency. We'll build a faster and more efficient organization. Everything we do is powered by our winning team and culture. Now we have the platform, the plan, and the team to win. https://lnkd.in/gim9hy7M