Bath & Body Works’ Post

We shared our Q3 earnings results and introduced The Consumer First Formula, a transformational plan to revitalize our brand. 

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Daniel Heaf Daniel Heaf is an Influencer

Chief Executive Officer, Bath & Body Works

Yesterday we announced our third quarter results. They didn't live up to the expectations we have for our brand. But this moment isn’t about a single quarter. It’s about being clear-eyed about what isn’t working and moving with urgency to fix it.      So we introduced The Consumer First Formula—our plan to revitalize Bath & Body Works across brand, product, and marketplace.     Our teams are already executing with speed and discipline against four priorities that place the consumer at the center of everything we do:     🎯Creating disruptive and innovative products. We'll focus on reestablishing product superiority in our core categories of body care, home fragrance, soaps, and sanitizers.     🎯 Reigniting the brand. We’ll reclaim our heritage and reconnect to culture through bigger, bolder brand moments and deeper creator partnerships.     🎯 Winning in the marketplace. We’ll attract and retain new consumers by meeting them where they are—enhancing our digital and in-store experiences, while expanding into new channels.     🎯 Operating with speed and efficiency. We'll build a faster and more efficient organization.     Everything we do is powered by our winning team and culture.     Now we have the platform, the plan, and the team to win.  https://lnkd.in/gim9hy7M

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Daniel Heaf I’ve been a top customer of bath and body works for years a few brief thoughts: What’s working: In-store scent experience with candles and testers Needs improvement: 1) Stores are maze-like way too much product everywhere, 50 of the same item stacked on top of each other. Clear half the product out and create a more open-concept, walkable store that people want to spend time in not feel like they are trapped in a product maze. 2) Rewards are always the same free 18.95 item after so many points. I already have plenty of shower gel. Please rotate rewards to continue to engage with preferred customers. 3) Quality control for shipping / packaging, when ordering online often items arrive damaged especially plastic tops of hand soaps. You need to change packaging to make sure you can keep up with Amazon/ big box stores. 4) pricing does not aligned to value change prices to be 12.99 3 wick, 3.25 hand soaps, and 4.99 shower gel/body wash. Thanks for the consideration of these ideas

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