Accenture Song

What happens to creativity when technology learns to imagine? At #Intersections2025, Nick Law, our Global Creative Strategy and Experience Lead, offered a perspective that challenged easy answers. AI, isn’t a replacement for human creativity, it’s a reflection of it. Culture creates technology, and technology, in turn, reshapes culture. The dialogue between the two is where growth truly happens. Growth isn’t about chasing every new tool, it’s about knowing who you are, what matters to your customers, and how to stay relevant in a world rewriting its own rules. At Accenture Song, this belief fuels how we help brands grow, through AI-enabled data, connected experiences, and creativity that keeps the human at the center. Discover how we’re shaping customer growth: https://accntu.re/4oIdX4V [Image Descriptions: Image 1: A man in a blue jacket speaks onstage into a microphone, holding one hand up as he addresses an audience against a dark, graphic-filled backdrop. Image 2: A speaker stands on a large stage beneath a bright screen reading “Creativity at the Intersection,” with colorful lights and silhouettes of the audience. Image 3: A presenter gestures widely in front of a purple screen displaying the phrases “Who we’ll need,” “How we’ll work,” and “What we’ll make.” Image 4: A speaker stands before a screen showing a curve linking two black-and-white portraits labeled “systematic” on the left and “empathetic” on the right. ]

Did you know more than 1 million tons of plastic enter Indonesia’s oceans each year? Project STOP, co-founded by Borealis and Systemiq Ltd. in partnership with the Indonesian government—is tackling this challenge by helping establish sustainable, circular waste management systems that protect the environment and create green jobs. Together, we developed the Project STOP Banyuwangi Hijau App, a digital solution designed for low-connectivity areas that’s transforming how waste is collected and tracked. The app has already reached nearly 30,000 households, with plans to expand to 377,000, helping stop waste leakage at its source and connecting more communities to formal waste management systems. Read more about how we’re combining technology, creativity, and human-centered design to turn the tide on plastic pollution: https://accntu.re/3LtuWJB [Video description: The video begins with Ayu standing in a green rice field in Banyuwangi, Indonesia, introducing herself. It cuts between shots of her walking through the fields and aerial views of terraced farmland and palm trees. This is followed by images of unmanaged waste — burning trash, rivers filled with debris, and garbage piles — showing local waste challenges. Ayu then introduces Project STOP. Footage shows a waste collector loading bins into a yellow and green vehicle, a video call with a partner from Borealis, and community members writing on large sheets of paper. At a recycling facility, workers in safety gear sort plastic waste. Door-to-door collection is shown, along with a smartphone app that registers households, tracks pickups, and logs payments. The app interface appears on screen, integrated with scenes of workers using it in neighborhoods. The final scenes return to Ayu, now on a beach, standing near collected waste. On-screen graphics show over 56,000 tons of waste collected and more than 350,000 people reached. The video ends with a wide shot of Ayu near the word "STOP" spelled out in trash and a logo for Project STOP, and co-founders Borealis and Systemiq]

What if your brand could make high-impact, on-brand content before your morning coffee gets cold? ☕️😎 At #AdobeMAX 2025, our CEO Ndidiamaka Oteh joined Adobe and a global community of creatives to explore how generative AI is changing the way we create. Tools like Adobe Firefly Foundry, along with integrations with Google and OpenAI, are helping brands bring ideas to life faster while keeping every detail on-brand. It’s AI, data, and creativity working together to drive real results. See how we’re turning imagination into action: https://accntu.re/4nM22l6 [Video Description: The video begins at a creative conference where attendees pose in front of a large red “MAX” sign. Inside, a full auditorium features bright stage lighting and large screens displaying the “MAX” logo as the event begins. A speaker presents on stage against colorful backdrops, introducing new creative technologies. Cutscenes show software interfaces, with buttons labeled “Generate” and “GPT Image,” and tools for creating images, videos, and designs. The presentation highlights Adobe Firefly and its integration with partner platforms, shown on a large screen. The scene shifts to creators working—one skateboarding through a city, another designing cheerful illustrations on a laptop. Quick shots show typing on a keyboard and animated orange staircases forming abstract visuals. Mobile and desktop screens demonstrate Adobe Express and video-editing tools, showing project templates and simple editing actions like selecting subjects in photos. The video ends with a large mural of an underwater scene coming to life as a 3D sea turtle breaks through the wall, followed by a closing frame with the Adobe Firefly logo.]

Choice was meant to empower beauty shoppers. Instead, it became overwhelming... too many promises, too little trust. 💔 Enter Noli, the AI-powered, multi-brand beauty marketplace founded and backed by L'Oréal Groupe. In collaboration with Accenture, Noli is turbocharging its growth and optimization while pioneering the next generation of AI-driven consumer experiences in beauty. And it’s working. 92% of users walk away with a strong skincare or haircare match. 87% shop with greater confidence. With 94% leaving 5-star reviews—and Noli winning a Red Dot Design Award in 2025—trust is being built one match at a time. The lesson is bigger than beauty. When personalization is designed around people, not products, confidence becomes the new currency of loyalty. 💅 If confidence is what consumers are really buying, how should brands reimagine personalization at scale? Explore how we’re reshaping trust, choice, and growth: https://accntu.re/432pJhG [Video Description: The video begins with various skincare and beauty products—bottles, jars, and tubes—floating in midair against a soft beige background. A bold purple banner appears across the scene reading, “Lost in the beauty jungle?” The products fade away, and the screen transitions to a solid purple background with white text: “Meet Noli,” accompanied by a circular star logo. Next, a smartphone appears showing a woman smiling as the Noli app scans her face. Text on the screen reads, “Your AI Beauty Matchmaker,” followed by highlighted areas of her skin labeled “Hyperpigmentation,” “Fine lines & Wrinkles,” and “Lack of firmness.” The scene shifts to a smooth, neutral-toned setting with rows of plain white bottles. The caption reads, “Match with the right products for you.” Individual skincare items appear one by one—toner, serum, moisturizer, and SPF—each labeled with product names and match scores. These items move into an open tan delivery box decorated with the Noli logo and the words “Meet your match.” A final line reads, “Delivered by noli dot com.” The video ends with the Noli logo forming from soft light against a beige background, then fading into a white screen displaying the full black Noli wordmark.]

It’s official: Accenture Song is Red Dot Design Award: Agency of the Year 2025. 🏆 This award isn’t won; it’s earned. And we share it with every client, partner, and teammate who believes in the power of bold ideas, connected thinking, and purposeful design. It’s a recognition of how we help brands grow: by aligning business readiness with customer relevance. That’s the driving force behind our Customer Growth Engine, and at the heart of every experience we create. Thank you for trusting us to reimagine what’s possible. 💜 Discover how together we’re shaping the next era of brand relevance and growth. https://accntu.re/4nZGwua [Image Description: A dark purple-to-black gradient background features two main elements. On the left is a large purple greater-than symbol representing the Accenture logo. On the right is the Red Dot Award logo, a spherical shape made of red and white swirling ribbons, positioned above the text “reddot award 2025 agency of the year.”]

Customer service is broken. And your customers know it. 😐 They’re tired of waiting. Tired of repeating themselves. Tired of wondering why a brand that knows everything about them still can’t get it right. The result? 87% will leave after just one bad experience. Fixing this isn’t just about better tech or faster response times. It’s about rethinking customer service from the ground up—because what worked yesterday won’t cut it tomorrow. New regulations, like the Keep Call Centers in America Act 2025, are raising the bar on transparency, agent location, and responsible AI use. The future of service demands more than efficiency—it demands integrity, intelligence, and human connection. Our latest report outlines three key actions to drive transformation: - Personalize every interaction to build trust. - Predict and proactively address customer needs. - Foster collaboration by placing service at the core. Forget faster chatbots. Start making smarter, enterprise-wide decisions. When you unlock the full potential of AI and Machine Enablement, customer service doesn’t just improve, it becomes a growth engine. Read our report to learn how to turn customer service into a Customer Growth Engine: https://accntu.re/4qkmrAt [Image Description: Slide 01: A close-up of a white flower with soft lighting against a dark background. The text says: “Customer service isn’t just about support, it’s the key to growth. Worryingly, it’s on the brink.” A small purple forward arrow appears in the top left corner. Slide 02: A man wearing glasses stands alone, partially obscured by motion blur from people passing by. The text states: “With 87% of customers leaving after one bad experience, companies need to reinvent customer service. Slide 03: A smiling man with a gray beard is in conversation with another person in a casual indoor setting. The text reads: “Technology, data and AI have the power to improve customer satisfaction. If done right. Slide 04: Two people are seated, looking at a phone together. One wears glasses and a striped shirt; the other has a tattooed arm. The text below reads: “Did you know customer service can be powered up to help your whole organization achieve more Slide 05: A person with short hair wearing a purple shirt is seen from behind, walking under a large, umbrella-like parasol in an outdoor market. The text overlay says: “Discover three actions to tap into the true power of service in the full report. Read now.” A white forward arrow appears in the top right corner.]

Agentic AI is redefining how enterprises sell, market, and serve. At #Dreamforce 2025, our CEO, Ndidiamaka Oteh, and Sara Porter discussed how it enables sales reinvention by aligning teams, data, and goals to drive more connected, enterprise-wide growth. Learn more: https://accntu.re/4hcI9SR #DF25 [Video Description: Two women, Sara Porter and Ndidi Oteh, are having a conversation outdoors at a busy event. Sara, on the left, wears a burgundy jacket with gold buttons and a microphone clipped to her lapel. Ndidi, on the right, wears a grey jacket and glasses, also with a microphone clipped on. Behind them is a large crowd gathered on a grassy area outside a conference center, with banners and booths visible. Text at the bottom identifies them: Sara Porter – Sales Excellence and Client Success – Global Lead, Ndidi Oteh – Accenture Song Global – CEO.]

Creativity is no longer a department, it’s a growth engine. 🚀 And AI isn’t replacing it. It’s rewiring what it’s for. 🤯 At SXSW Sydney, our CEO Ndidiamaka Oteh will explore how AI is challenging long-held assumptions about creativity, innovation, and leadership. In a world where silos are breaking and expectations are rising, she’ll reflect on what it takes to build customer relevance at scale, where marketing, product, and service move as one. This is about more than technology. It’s about the cultural and emotional impact of living with intelligence that moves faster than we do. Join Ndidi, alongside global thinkers and creators, for a provocative look at the future of work, creativity, and connection. Discover how brands can move faster, work smarter, and connect deeper with their customers, across every moment that matters. Explore Ndidi’s session → https://lnkd.in/eXMjTHDm Join us at the Insight Circle → https://lnkd.in/e-EdnUZN #AccentureAtSXSWSydney2025 #PowerReinvention #SXSWSydney2025 Accenture Australia [Image Description: Slide01: Shows Ndidi Oteh smiling in a professional headshot. She has long braided hair and wears a black top, with a blurred outdoor view behind her. Text identifies her as Global CEO of Accenture Song, with branding for Accenture and SXSW Sydney 2025. Slide02: Is a SXSW Sydney 2025 promo for the panel “Creativity, AI, and the Future of Work,” featuring Ndidi Oteh, Manon Dave (Creative Technologist, Product Designer, Musician & Founder), and Sunita Gloster AM (Chair, Diversity Council Australia). It takes place Monday 13 October at 15:00 at Pyrmont Theatre, ICC Sydney. The background is dark with purple light effects. Slide03: promotes the SXSW Sydney 2025 panel “The Future of Customer,” with speakers Ndidi Oteh, Jeremy Nicholas (Telstra), Michelle Newton (FiftyFive5), Supriya Singh (Blackmores), and Bronwyn van der Merwe (Accenture Song). Scheduled for Tuesday 14 October at 08:00 in Room C 3.2, Accenture Innovation Gallery, ICC. The background features purple glowing visuals]

Our research shows that long wait times, ineffective tech, and companies prioritizing cost over quality support are common pain points. In fact, 87% of customers say one bad experience can make them leave a brand for good! But companies can turn things around. Learn 3 key actions to improve customer service and build lasting loyalty. https://accntu.re/4gT7lgW

Digital isn’t going anywhere—but people are seeking something more. They’re rediscovering the depth of real-world connection. Accenture’s Life Trends 2025 explores how brands can show up in more grounded, human ways—and what it takes to lead the shift. Read the full report: https://accntu.re/4mBvBFz [Video Description: The video opens with a dog running splashing through a lake with copy at the top of the screen. The images appear like old film running vertically up the screen with a black border. Top copy: “The world is rebalancing. We asked people:” Copy bubble appears on screen: “What was your best moment this week?” Video transitions to a man running alongside his son on a bicycle. Copy: “I helped my son stay up on two wheels.” Video transitions to 2 pairs of kids boots splashing in puddles. Copy: “It rained during the block party, so it turned into a puddle-jumping party.” Video transitions to a close up shot of someone's arm reaching in to tend to small growing plants in a garden. Copy: “I volunteered at the community garden. Left with dirt under my nails — and a few carrots.” Video transitions to two women sitting across from each other talking and smiling and holding coffee. Copy: “I ran into an old friend at the farmers market. We stayed for coffee.” Video transitions to a boy putting together a puzzle with his father. Copy: “We pulled out the puzzles and stayed up past bedtime.” Video transitions to a little girl with long hair dancing with an adult woman twirling the girl. Copy: “The kids taught me a few new dance moves.” Video transitions to white copy on black background. Copy: “People are reconnecting — in real life. How about you? Let us know the best moment of YOUR week in the comments.”]