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Choice was meant to empower beauty shoppers. Instead, it became overwhelming... too many promises, too little trust. 💔 Enter Noli, the AI-powered, multi-brand beauty marketplace founded and backed by L'Oréal Groupe. In collaboration with Accenture, Noli is turbocharging its growth and optimization while pioneering the next generation of AI-driven consumer experiences in beauty. And it’s working. 92% of users walk away with a strong skincare or haircare match. 87% shop with greater confidence. With 94% leaving 5-star reviews—and Noli winning a Red Dot Design Award in 2025—trust is being built one match at a time. The lesson is bigger than beauty. When personalization is designed around people, not products, confidence becomes the new currency of loyalty. 💅 If confidence is what consumers are really buying, how should brands reimagine personalization at scale? Explore how we’re reshaping trust, choice, and growth: https://accntu.re/432pJhG [Video Description: The video begins with various skincare and beauty products—bottles, jars, and tubes—floating in midair against a soft beige background. A bold purple banner appears across the scene reading, “Lost in the beauty jungle?” The products fade away, and the screen transitions to a solid purple background with white text: “Meet Noli,” accompanied by a circular star logo. Next, a smartphone appears showing a woman smiling as the Noli app scans her face. Text on the screen reads, “Your AI Beauty Matchmaker,” followed by highlighted areas of her skin labeled “Hyperpigmentation,” “Fine lines & Wrinkles,” and “Lack of firmness.” The scene shifts to a smooth, neutral-toned setting with rows of plain white bottles. The caption reads, “Match with the right products for you.” Individual skincare items appear one by one—toner, serum, moisturizer, and SPF—each labeled with product names and match scores. These items move into an open tan delivery box decorated with the Noli logo and the words “Meet your match.” A final line reads, “Delivered by noli dot com.” The video ends with the Noli logo forming from soft light against a beige background, then fading into a white screen displaying the full black Noli wordmark.]

Thanks to all our friends at Accenture Song for the tremendous support behind our vision to flip the script in the beauty industry, delivering personalisation at scale though AI - with a radically user centric approach. We are just getting started 🚀

Tim Harris

Shaping futures that make life better | Strategy & Design for Product, Service, Experience

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