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AI use cases

Find out more about the variety of use cases for which artificial intelligence is being used in the accountancy and finance world, including generative and causal AI.

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Podcast

AI in audit: the good, the bad and the ugly

  • Podcast
  • 30 May 2024
  • ICAEW Insights
In this Insights In Focus episode, we discuss the use of artificial intelligence in audit.
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Latest AI masterclass videos

Masterclass 10: Using AI and open banking for forensics teams
  • Article
  • 03 Oct 2025
Jared Goodrich ACA, Senior Manager, Digital Transformation, Moore Kingston Smith outlines how his firm has built a tool using generative AI and open banking technology to quickly categorise and analyse bank transactions for the MKS forensics team.
Masterclass 9: Building a ring-fenced AI platform
  • Article
  • 21 Jul 2025
Jared Goodrich ACA, Senior Manager, Digital Transformation, Moore Kingston Smith explains how the firm is building a ring-fenced generative AI platform and how, among many other examples, it is used to analyse the outputs from client board meetings.
Masterclass 8: Preparing to interview senior executives
  • Article
  • 11 Mar 2025
Jannie Wentzel, Partner and Principal Consultant, Cential and a chartered accountant explains how he uses generative AI to prepare for senior-executive interviews as part of his work in providing risk advice.
Masterclass 7: Drafting a risk register
  • Article
  • 07 Mar 2025
Jannie Wentzel, Partner and Principal Consultant, Cential and a chartered accountant explains how he uses generative AI to solve the ‘blank page problem’ when he’s tying to create a risk register.
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AI in accountancy

How AI is changing chartered accountancy
  • Video
  • 09 Dec 2024
As AI continues to transform the profession, ICAEW members discuss on video how they are capitalising on the technology to serve clients. Peter Hollis shares his thoughts on using AI in his practice.
AI use cases: eight ways AI can help
  • Article
  • 29 Oct 2024
AI can be used for a variety of tasks to assist accountants in business and practice. Here are eight ways in which AI can help increase productivity and efficiency in finance and accounting teams.
AI: It’s only as good as the data you feed it
  • Article
  • 30 Oct 2024
Without a well-managed body of subject-specific data at its core, an AI tool in your firm will not be able to help your clients properly, an insolvency practitioner explains.
How AI is blazing a trail in ESG reporting
  • Article
  • 08 Mar 2024
Businesses are seeking the aid of artificial intelligence to drive efficiencies in their ESG reporting work – but users should be aware of some crucial caveats.
Audit quality drives search for AI tools
  • Article
  • 15 Nov 2023
Creating a space for firms to trial, test and fail will be critical to advancing AI in audit, says MHA partner Andrew Moyser, who was a keynote speaker at this year’s ICAEW annual conference.
AI boost to KPMG tax offering
  • Article
  • 09 Mar 2022
A partnership with software company Blue J will give KPMG a competitive edge by using artificial intelligence to free up more employee time to dedicate to complicated tax issues.

Causal AI

Read about how the iEARTH's solution uses causal AI to combat modern slavery.
How we applied AI to combat modern slavery
  • Article
  • 10 Jun 2024
The iEARTHS project is a causal AI system designed to tackle modern slavery. David Wray, ICAEW member and one of its creators, explains the considerations that went into its development.
Combating modern slavery: when Gen AI isn't enough
  • Article
  • 20 Jun 2024
Following his introduction to the iEARTHS’ artificial intelligence (AI) solution, David Wray discusses why causal AI was chosen over generative AI and how the team tackled bias and hallucinations.
Diving deeper into the data for combating modern slavery
  • Article
  • 26 Jun 2024
The challenges around understanding what the data does or doesn’t tell us is a major factor in making AI work effectively. In the latest in his series, David Wray looks at getting data right and how causal AI might aid in offering decision-useful options.
The role of ethics within AI to combat modern slavery
  • Article
  • 05 Jul 2024
We complete our iEARTHS miniseries journey through an ethical lens. The ethical risks and challenges are real and require thoughtful reflection to protect what really matters: vulnerable individuals.

Generative AI

How AI can improve sustainability assurance
  • Article
  • 05 Mar 2025
Case study: ekointelligence is a generative AI tool, developed in part by chartered accountants, that can digest and review all environmental statements published by an organisation.
Case study: ICAEW’s generative AI powered chatbot - MiaPlus
  • Article
  • 03 Jun 2024
Adam Thompson, Head of Digital Product & Experience at ICAEW, shares how ICAEW have implemented generative AI to improve member experience while using conversational chatbot MiaPlus.
Just what is an AI co-pilot? A practical guide
  • Article
  • 23 Apr 2024
A new generation of digital assistants are promising accountants enhanced speed, accuracy and efficiency, but will they live up to the hype?
PwC adopts AI co-pilot for tax support
  • Article
  • 15 Mar 2024
AI assistant will provide support to more than 2,000 PwC employees in the UK, with further potential to plug directly into clients’ tax functions.
Exclusive A practical application of AI: Building a Technical Director GPT
  • Article
  • 27 Mar 2024
Dudley Gould, ICAEW member and VP of Business Development at Circit, explores how ChatGPT can be used to build a customised technical GPT and discusses how and when accountants and auditors might use generative AI.
Deloitte launches co-pilot PairD
  • Article
  • 19 Jan 2024
With the introduction of its own tailored version of a co-pilot, Deloitte is just one of the Big Four firms expanding their use of the technology to boost innovation and efficiency.
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Training

GenAI Accelerator Programme
Develop AI expertise that directly addresses your industry's finance needs. The programme consists of 8 courses with bitesize modules, each focusing on a critical aspect of GenAI in finance.
Innovating finance with AI (Virtual)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
Innovating finance with AI (in-person)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
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Free elearning on AI

ICAEW members can access four elearning modules examining AI, including Gen AI, its application and impact on the finance profession.
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