In a new Ad Age article by Ewan Larkin, WPP Open Pro takes centre stage. With WPP Open Pro, we’re extending our world-class marketing AI capabilities to a broader range of clients, who want to plan, create and publish campaigns independently. Ruben Schreurs, Group CEO of media consultancy Ebiquity plc captures the significance: “This is a left-field move by WPP. Wasn’t on my 2025 bingo card at all,” he notes, calling the expansion “bold and courageous,” given the competitive landscape. Read the full story: https://ow.ly/ARXu50XuNs3 Book your Open Pro demo today: https://ow.ly/s12M50XuO9m
About us
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
- Website
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http://www.wpp.com
External link for WPP
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Type
- Public Company
Locations
Employees at WPP
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Alberto Knapp Bjerén
Executive President WPP Spain and VML The Cocktail.
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Helmut Rieder
CEO, Entrepreneur, AI Commerce Innovator, Builder of Companies and Markets
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Amelia Torode
Group Head of Strategy - Ogilvy UK (WPP)
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Glenn Watts
Chief Information Officer | CIO | CTO | IT Director | IT Business Partner | Strategic Business Partner | Executive Leadership | Information…
Updates
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Dive into the mind of one of advertising's most decorated creative leaders💡 In a new interview with Breaking and Entering Media, Ogilvy's Global Chief Creative Officer Liz Taylor opens up about her unexpected career trajectory - from nearly pursuing law to the twist of fate that led her to overseeing Ogilvy’s global creative output across 83 countries. Tune in to hear Liz's powerful philosophies on leadership and the advice she offers to every aspiring creative 👉 https://ow.ly/F9Ln50XuOjI Geno Schellenberger Jack Westerkamp
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We're thrilled to be a launch partner for Google's groundbreaking Nano Banana Pro and Veo 3.1 models. Integrated into WPP Open, these cutting-edge models are already powering transformative work for clients, driving approximately 70% production efficiency and delivering stronger ROI. Check out how our teams are leveraging WPP Open and Google’s latest capabilities for clients like Verizon 👉 https://ow.ly/w4Za50XuKuz
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So proud to share that WPP Media has been awarded Henkel’s consolidated media business across Europe 👏 Read more in Campaign UK 👉 https://ow.ly/Uazb50XuOKr Check out the full release 👉 https://ow.ly/kJKT50XuJa7
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Introducing Gift Happily Ever After, the 2025 Boots Christmas campaign from VML and Hogarth ✨ Join Puss in Boots as he journeys from fairytale land to the UK high street, finding meaningful gifts with help from Boots UK. A festive story made for the holiday season 🎁 #GiftHappilyEverAfter #VML #BootsUK
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📣 Tune in for the latest episode of Screaming Creativity as WPP's Rob Reilly sits down with Burson's dynamic exec duo, CEO Corey duBrowa and CCO Taj Reid. In this insightful conversation, the trio discuss: 💡 What drew Corey and Taj to Burson and the WPP network 💡 Craft, curiosity, camaraderie and counsel – the power of Burson’s values 💡 How to leverage the magic of earned-first creative to build reputation Plus, hear how Burson is thinking about comms in the AI era and building solutions like Burson Decipher to predict the impact of proactive and defensive communications. Learn more about Burson’s entire Innovation Portfolio here: https://ow.ly/hhks50Xu5jY. Episode link 👉 https://ow.ly/KlXJ50Xu5jW
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We partnered with the Royal Navy's recruitment team to create "Atlas," a real-time AI digital human designed to support their recruitment drive for highly specialised roles, like submariners. This is a powerful example of augmenting human expertise with technology – freeing up specialist teams for the most complex conversations. A groundbreaking partnership led by our experts at WPP Media's Wavemaker in the UK. Hear directly from the client and our Wavemaker lead in a video conversation inside the full case study 👇 https://ow.ly/QXj450XtWJQ #WPP #AI #Innovation #ClientSuccess #RoyalNavy
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What if you could scale your brand's creative output in seconds? WPP Open Pro empowers your team to move from concept to campaign - at speed. Ready to supercharge your creative output? Book a demo: wppopen.com/pro #WPPOpenPro #CreativeAutomation #GenerativeAI #ContentAtScale #MarketingInnovation #AIforMarketing #AdTech
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WPP reposted this
Please join us in congratulating our new U.S. CEO, Lyndsey Corona! 🎉 Her strategic vision and proven ability to drive growth will be a force multiplier for our clients and our teams across the country. Thrilled to have you on #TeamOgilvy, Lyndsey! Details via LBBonline - Little Black Book: https://okt.to/Ps5ymT
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Ready to win Black Friday? 🏆👇 The biggest sales event of the year is all about speed, scale and intelligence. WPP Open Pro gives you all three. From identifying on-point trends to creating hundreds of channel-ready assets in seconds, our AI platform is the ultimate tool for marketers who want to dominate. Swipe to see how you can go from concept to conversion in just a few clicks. ➡️ Book a demo: wppopen.com/pro #WPPOpenPro #BlackFriday #BFCM #MarketingTips #AI #Ecommerce #AdTech #PerformanceMarketing #DigitalCampaign