Diageo

'Why Change a Good Thing'.  #Smirnoff launched a new global creative campaign today, celebrating the timeless heritage of Smirnoff No.21. Iconic since 1864, Smirnoff has pioneered the vodka category and No.21 has stayed at the centre of socialising. This campaign, told through Steve and his laugh, travels through time to reinforce the nostalgic legacy of the world's number one vodka. Whether enjoyed in a Martini in an old school saloon, a Blue Lagoon in an 80s disco or a Cosmopolitan in a 2000's club, the long-standing quality of the liquid has remained crisp and smooth. Drink responsibly. DRINKiQ.com 

Unveiling Johnnie Walker’s next chapter of its iconic ‘Keep Walking’ global campaign.   For more than 25 years, the ‘Keep Walking’ message has championed resilience, optimism, and progress. In recent years, it has focused on collective progress, inspiring reconnection and optimism post-lockdowns and celebrating communities that are breaking barriers.   Today, ‘Keep Walking’ returns with a fresh perspective and a new film celebrating the determination that fuels personal progress, inviting new whisky drinkers to find meaning in the everyday moments that move them forward, while also strengthening the brand’s connection with those who have long shared in its spirit of progress.     The campaign launches during a high-energy moment for the brand as Johnnie Walker expands its presence across music, fashion, and sports, which are critical cultural spaces driving whisky recruitment and relevance. #JohnnieWalker #Marketing #Campaign Drink Responsibly. DRINKiQ.com

From bakeries at dawn to tequila bars by dusk, Don Julio brought the vibrant spirit of Día de Muertos (Day of the Dead) to life across the globe earlier this month - from Mexico to South Africa, India, Colombia and the UK.    Panadería Don Julio pop-ups transformed a traditional Mexican moment into an ever bigger worldwide celebration. Guests stepped into the comforting aroma of freshly baked pan de muerto; by night, the same space came alive with celebration as it transformed into a tequila bar. Across twelve cities and four continents, guests were encouraged to celebrate and reflect in a ritual that balances joy and remembrance - a true expression of Mexican culture’s emotional richness.   Don Julio is taking luxury tequila and Mexican culture around the world. Through craftsmanship, innovation, creativity and a deep respect for its traditional roots, the brand captures the unmistakable Mexican spirit: vibrant, passionate, and full of life.    Drink Responsibly. DRINKiQ.com

Johnnie Walker and Haute Couturier Robert Wun have collaborated for a limited edition design for Lunar New Year, the Year of the Horse!   A partnership that brings together two worlds of craftsmanship - whisky and couture. Wun's luxury design reimagines Lunar New Year through a modern lens. He has created a striking design for Johnnie Walker Blue Label and John Walker & Sons XR 21 Year Old, which is crafted from smooth and indulgent whiskies aged for at least 21 years.   Both designs are available in selected global markets, including the US, Greater China, South East Asia, Canada, Australia, Europe and the UK, ahead of celebrations in February 2026.   Drink Responsibly. DRINKiQ.com

Today we’re announcing an investment of up to £5 million over five years, to help restore up to 3,000 hectares of degraded peatland across Scotland. Partnering with Caledonian Climate to deliver on its pledge, Diageo will identify and co-fund projects that help to restore depleted peatlands, increase carbon storage, enhance biodiversity and improve water management in some of the country’s most iconic and fragile landscapes. #COP30 #Water #PeatlandRestoration

The Employee Voice 📣 Michaela x Hazan: Part 1 In this episode we hear from Baileys Senior Brand Manager, Michaela Zadow. From the deliciously indulgent Baileys x Terry’s Chocolate Orange collab, to the power of teamwork behind every great idea - Michaela shares what makes working on such an iconic brand so rewarding, and why collaboration drives everything we do at Diageo. Keep an eye out for episode 2 where Hazan, Head of Baileys GB, shares her perspective on Life at Diageo. #LifeAtDiageo #DiageoCareers #Baileys #BaileysxTerrys Drink responsibly. DRINKiQ.com

25 years ago, our first bartender project launched in Brazil. It’s now known as Learning for Life and is Diageo’s global hospitality training programme, having trained more than 200,000 people around the world since it expanded beyond Brazil in 2008.   In preparation for COP30 taking place in Belém, Brazil, we’ve trained 116 new professionals in the Amazon city, along with upskilling a further 150 bartenders. They’re now equipped with hospitality skills for when the world visits them over the next fortnight and are working at events throughout the conference.   Since the project launched, Diageo Brazil has trained more than 34,000 graduates who have previously faced barriers to education and employment. 47% of those graduates are women, a stepping stone to greater gender equality across hospitality. Drink responsibly. DRINKiQ.com

Today we have announced that Sir Dave Lewis has been appointed Chief Executive Officer and Executive Director of Diageo plc, effective as of 1st January 2026. Dave is a proven CEO with extensive marketing and brand building experience. He has an outstanding track record leading global consumer businesses, growing world-class brands, and providing operational and financial rigour. Dave served as Group CEO of Tesco plc from 2014 to 2020, where he transformed the business and, prior to this, spent nearly three decades at Unilever, latterly in Executive Committee roles, leading on both marketing and business performance. Additionally, Dave has been the Chair of Haleon, a global leader in consumer healthcare, since its creation in 2022 and is a non-executive board director of PepsiCo Inc. We are looking forward to welcoming Dave to Diageo in the new year. Find out more: https://lnkd.in/e77iBRXH

As the festive season approaches, many of us look forward to spending time with friends, family – and perhaps a favourite drink in hand. It’s also a natural moment to pause and reflect on the role alcohol plays in our lives. We believe a more balanced, evidence-based dialogue is crucial; one that recognises both the risks of harmful drinking and the opportunities to drive positive change. I shared my thoughts in Politico on why collaboration is key to building a balanced drinking culture. Read the full piece to explore how we can move the conversation forward together: https://lnkd.in/exhbrU9g

Today, we announced our fiscal 26 Q1 trading update. We reported flat Q1 organic net sales growth with volume +2.9%. Organic net sales growth across Europe, LAC and Africa offset by weakness in Chinese white spirits and a softer US consumer environment. Sharpening our strategy is well advanced, and we are moving at pace to accelerate growth. Read the full release here: https://lnkd.in/efxUctrY