Forsman & Bodenfors Singapore

Very exciting news as our sister agency Allison Worldwide has named PR powerhouse Margaret Key as CEO of Allison Asia. Randy Duax Connie Chan Jeremy Seow Kelvyn Foo Stagwell https://lnkd.in/gg6a9_Sm Full story on Earned First: https://lnkd.in/d3ZxX7he

In our latest instalment of Weird & Wonderful, our weekly lens into the curious, the clever, and the creatively charged. Did you know 65% of product discovery now happens when people aren’t even searching?📱 Search isn't dying, its diverging! The Great Search Split is here: it’s time to rethink how we optimise.💥

Seen and Heard recently at Stagwell Sport Beach at the, Cannes Lions International Festival of Creativity. Locaria CEO Hannes Ben joined our Forsman & Bodenfors Asia President Po Kay Lee to discuss why creativity in APAC works best when it starts with language, not ends with it. https://lnkd.in/g4qSfhXF

Welcome to Forsman & Bodenfors Singapore's #Volume 9 of Weird & Wonderful, our lens into the curious, the clever and the creatively charged. This week we explore a new trend: Men are calling their friends just to say “good night”… and it’s going viral. 😳 Here’s why it matters (and what brands can learn).

Congratulations Kelvyn Foo ! Excited to have you join Allison Worldwide and the Stagwell family. https://lnkd.in/g3WBj8mk

Seen and heard at the hottest spot at the Cannes Lions International Festival of Creativity 2025 - Stagwell #SportBeach 🌞 Forsman & Bodenfors Singapore Asia President Po Kay Lee and CEO of Locaria talk language, creativity and technology in Asia's marketing landscape. Branding in Asia https://shorturl.at/fZB2t

Welcome to 💥Weird & Wonderful ✨, a weekly lens from Forsman & Bodenfors Singapore into the curious, the clever, and the creatively charged. Lovingly curated by our strategists, Weird & Wonderful unpacks the cultural signals that make us double take and double tap. It’s where memes meet meaning, trends meet truth, and strategy meets serendipity.   Because sometimes, what’s weird today works tomorrow. 👀 In Volume #1 of Weird & Wonderful, we ask: What if saying less makes us listen more? Stripped-back, straight-talking, & self-aware communication that cuts through the fluff. In an age of hyperbole, gimmicks, and endless scrolls, brands like The North Face, Mous, and The Ordinary are seeing results by showing—not selling. No CGI. No celebrity fluff. Just performance, proof, and personality.   Attention spans are shrinking and 'BS' radars are sharper than ever. No-nonsense creativity works because it respects the audience’s intelligence—and impatience. It challenges the idea that creativity requires complexity. Instead, it asks: What if we just showed the truth, really well? Siddhant Lahiri Charinee Chairasmisak Uli Chan

Our Group Creative Director and #1MostAwardedCreativeInSingapore Rachel Kennedy sets off to the Cannes Lions International Festival of Creativity this week, this time with the honour of being a #CannesLions Juror. Forsman & Bodenfors Singapore is incredibly proud to have nurtured part of Rachel's journey - from young volunteer, to an award-winning global Creative, perfectly captured here in the lead story in Campaign Brief Asia. Go Rachel! https://shorturl.at/AHlyq Po Kay Lee Firrdaus Yusoff GARY LIM Choi Co Moses Wu Jason Feng Adrian Ortiz Deborah Abraham Chiew Ling Tan Siddhant Lahiri Kirsty Taylor-Robinson (Anderson) CA Julia Thibeault Charinee Chairasmisak

Putting Asia on the global creative map. 🌎 💖 Our Asia President Po Kay Lee and Head of Creative Firrdaus Yusoff tell Sunna Coleman how we brought word class creativity from Sweden to Singapore, and how that decision has grown into a thriving presence across the region, built on bold ideas, radical collaboration, and a relentless belief in the power of creativity to drive real impact. Follow the dynamic Forsman & Bodenfors Singapore story: https://shorturl.at/rOUxX Po Kay Lee Firrdaus Yusoff Chiew Ling Tan Kirsty Taylor-Robinson (Anderson) CA Siddhant Lahiri Rachel Kennedy GARY LIM Charinee Chairasmisak Choi Co Gwendelyn Gomez Zara Wee Uli Chan Jason Feng Joshua Tan Adrian Ortiz Julia Thibeault Tammy C. Jade Cheng Moses Wu Kenneth Wong Allan Yeo Yen Wee Uli Chan Pixie Gan

Exciting times for our client Carlsberg Group as it unveils its latest brand campaign for Somersby in Asia, featuring K-Pop sensation YEONJUN of TOMORROW X TOGETHER (TXT) as their newest ambassador. "K-pop unifies the region’s entertainment culture, so we leveraged that to create a campaign that stands out by combining Somersby’s humour and lightheartedness with K-pop’s appeal" - Rommel Fuentebella, Premium and Execution Senior Director, Asia Carlsberg Group. The campaign is developed in collaboration with Forsman & Bodenfors Singapore, Carlsberg’s in-house marketing team, and leading Korean production houses. Campaign Asia-Pacific's Matthew Keegan. has the full story here: https://shorturl.at/YmdFb Jade Cheng Moses Wu Kenneth Wong Uli Chan Po Kay Lee GARY LIM Reynard Adrianto Joshua Tan Siddhant Lahiri Firrdaus Yusoff