The HEINEKEN Company

“Heineken isn’t reinventing beer; it’s reimagining how a heritage brand can play, clash, and stretch itself to stay culturally alive.” Through Heineken Studio, the brand proves that relevance comes from creativity, collaboration, and cultural courage. A great example of this is Heineken Studio’s collaboration with Axel Chay. #HeinekenStudio #ForbesFeature #Innovation

If you read one thing this weekend, let it be this: Forbes explores why Heineken might be the most pioneering heritage brand of our time. In a time where heritage brands often struggle to stay relevant, Heineken is rewriting the playbook. Forbes calls out how the brand isn’t reinventing beer every year — it’s reimagining how a heritage brand can play, clash, and stretch itself to stay culturally on top. Through Heineken Studio, the innovation lab launched earlier this year, the brand is embracing three powerful lessons: Play, Clash and Stretch. As author Jeetendr Sehdev puts it: “Staying relevant today isn’t about holding on tighter — it’s about loosening your grip just enough to let the world back in.” Read the full story and discover why play, friction, and expansion are the new pillars of brand longevity: https://lnkd.in/ec-urnnQ #HeinekenStudio #Forbes #WeAreHEINEKEN

COP30 Brazil has officially begun in Belém, and Brazil is at the heart of global climate discussions. Our HEINEKEN Brazil team is leading the charge with initiatives that demonstrate how they're turning our global Brew a Better World strategy into action to have a lasting impact in Belém. These include:   💧 In a partnership with the Federal Government of Brazil, donating 1.5 million cans of Mamba Water for participants in the COP30 Blue Zone area, with a collective effort to manage the cans’ end-of-life and to return them to the value chain. 💧 Addressing both immediate hydration needs and long-term water access by installing water treatment stations in communities around Belém and delivering more than 20 million litres of safe drinking water to families who previously lacked access.   🌳 In partnership with the City of Belém, creating an urban microforest with more than 1,000 seedlings of 35 Amazonian species, helping to reduce local temperatures, increase air humidity, and retain rainwater.   👥 Investing in local culture and social activities such as the restoration of Casa Dourada and youth training programs in audiovisual production and AI.  Follow HEINEKEN Brazil at COP here: https://lnkd.in/eNqDFRHz #Cop30 #Brazil #WeAreHEINEKEN #BrewABetterWorld

Episode 1 of Praise the Bar is also here! 🚀 We’re kicking off at The Gun, London, where history, innovation, and community collide. Watch now and discover why this iconic pub is at the heart of London’s bar scene. Ready to raise a glass with us? Watch the full episode here: https://lnkd.in/eNQqrAFa #PraiseTheBar #LondonPubs #SeriesLaunch #BarCulture

We’re thrilled to announce the launch of our original digital series, Praise the Bar! 🍻 This global campaign celebrates the bars that bring us together; one beer, one connection at a time. The trailer is now live on YouTube, offering a first look at the stories, venues, and people at the heart of bar culture across eight countries. Produced in collaboration with local teams, Praise the Bar blends documentary storytelling with cinematic flair, spotlighting real bars and unforgettable moments of togetherness. From London to Amsterdam, Mexico to Vietnam, each episode will uncover the spirit and social relevance of bars in our communities. Watch the trailer and join us on this journey to ignite stories, spark connections, and celebrate the places where memories are made. You can read more here: https://lnkd.in/edfqF-ZY Follow us and subscribe on our YouTube Channel so you don't miss any episode! https://lnkd.in/e5QTPKR9 #PraiseTheBar #WeAreHEINEKEN #BarCulture #Togetherness #SeriesLaunch

The Low, The Slow, and The No.  Our rag-tag trio of moderation, experts in ensuring everyone experiences the joy of togetherness. They are the unspoken heroes who keep the peace and make sure everyone can enjoy all the night has to offer – responsibly.     Moderation isn’t about restriction; it’s about freedom and empowerment. The freedom to choose your own way. The freedom to take your own time. The freedom to say no.     Discover our moderation mantra and how we’re making responsible choices easier for everyone: https://lnkd.in/eQV-SmNZ #Moderation #WeAreHEINEKEN #Low #Slow #No

For our Annual Report last year we set out to integrate CSRD and prove that great storytelling and compliance can go hand in hand. Last week this ambition was recognised at the 2025 Corporate & Financial Awards and awarded Gold for Best Annual Report – International 🏆 Not only that, across three major award platforms, our reporting was praised for clarity, creativity, and purpose-driven storytelling that brings our pioneering spirit to life: Corporate & Financial Awards 2025 🥇 HEINEKEN wins Gold – Best Annual Report – International 🥇 HEINEKEN wins Gold – Best CSR Report – International 🥉 HEINEKEN wins Bronze – Best Use of Digital Media   IR Impact Awards 2025 🥇 HEINEKEN wins – Best ESG Reporting – Large Cap   Real Economy Progress (REP) CSRD Awards 2025 🥇 HEINEKEN wins – Best Structured CSRD Report This is testament to the ambition and creativity of the Annual Report Team co-led by Corporate Affairs & Finance with incredible contributions Supply Chain, Procurement, Commerce, People and close collaboration with Legal and Investor Relations. Reporting can be pioneering storytelling and this is proof 🥳 #BrewABetterWorld #CorporateReporting #Sustainability #WeAreHEINEKEN

🍻 Ve Starobrně rádi slavíme společně💚 Ve Starobrně si rádi připomínáme, že pivo spojuje — nejen nás, ale i všechny, kteří mají k Brnu a dobrému pivu blízko. Proto jsme nedávno otevřeli brány našeho pivovaru a pozvali k nám širokou veřejnost, aby nahlédla pod pokličku (doslova!) do místa, kde vzniká poctivé brněnské pivo. 🍺 🎶 Byl to den plný skvělé hudby, dobré nálady a především příjemných setkání. Společně jsme také symbolicky pokřtili naši novinku – dvanáctku Štatl, kterou jste si mohli vychutnat přímo v pivovaru. Velké poděkování patří všem kolegům a kolegyním, kteří se na přípravě dne otevřených dveří podíleli. Bez jejich energie, nápadů a týmového ducha by ten den neměl tak skvělou atmosféru, jakou měl. 💚 Jsme rádi, že jsme mohli sdílet kousek starobrněnského světa i mimo naše pivovarské zdi – a těšíme se na další společné příležitosti! #HEINEKENCZ #DenOtevřenýchDveří #Společně #Starobrno

In part two of our Always a Choice four-part video series, Ali Dunworth, Laura Willoughby and Greg O’Shea take us through the headlines of the report.   69% agree Irish drinking culture is changing, yet 31% still report it’s hard to moderate because they feel obliged to explain themselves. Meanwhile, 37% of adults say they want to drink less.   The discussion focuses on where those tensions play out - pubs, parties, work events, and the practical ways we can remove the social friction that makes moderation feel difficult.   At HEINEKEN Ireland, we’re proud to be leading this shift, championing choice, inclusivity and moderation.   Tune in to hear their perspectives on how we keep the momentum going for a more inclusive social culture. Read the full Always a Choice Report here: https://lnkd.in/ePb-sNUg #AlwaysAChoice #Moderation #LeadTheWayInModeration

*BREAKING* F1 & HEINEKEN Chiefs, Stefano Domenicali & Dolf van den Brink, shake on a renewed and expanded multi-year partnership. Full story here https://lnkd.in/e5AFFiFx #F1 #Heineken00