Modash

Are you an influencer marketer? Do you have a love-hate relationship with spreadsheets? This is for you. Over the past few months, we’ve completely rebuilt the way you manage relationships with creators inside Modash. The goal was simple: give brands all the benefits of an influencer platform without losing the flexibility everyone loves about spreadsheets. Ryan Prior put on some rain boots and grabbed a magical umbrella to share that, finally, everything you need is in one place.

Most affiliate tools weren’t built for influencer partnerships. They were made for coupon sites and tracking sales. Not for scaling creator programs. That’s why running affiliates has always felt like hard mode: — Spreadsheets for payouts — Clunky onboarding that confuses creators — Data scattered across tools — Way too many clicks to do anything So we built affiliate management into Modash. Instead of being all over the place, Modash is your all-in-one place. Instead of using five tools and a prayer, you now run discovery, comms, sales tracking, and commission payouts in one place. (Praying is optional!) 🎥 Watch the video for more details and see who Avery believes is the next big love story of our time. 

“Can we pay influencers directly through Modash?” We hear this every week. The answer is: yes, and it’s simpler than you think. For most influencer marketing managers, paying creators is nightmarish: - Endless back-and-forth with finance - Chasing colleagues for missing invoices - Managing expectations with frustrated influencers waiting for payouts - Trying to kick off new collabs while the last one is still unpaid We also know that late payments are the #1 reason creators won’t work with a brand again. That’s where Modash Payments slides in (with a pair of shades on) You only manage one invoice, instead of hundreds. This means you can stop running around trying to get finance to approve things. It also means that we handle all taxes, compliance, and support for you. Just top up your balance, click “Pay” and done. Modash does the rest.  😎

Spreadsheets are great, super cool, love 'em. But running influencer programs in spreadsheets? That’s a horror show wrapped in a nightmare. They’re disconnected from the rest of your workflow, forcing you to endlessly switch tabs back and forth. They also almost never update themselves (rude!) So, we’re building something better. A CRM for influencer marketing. Basically, your “spreadsheet” but inside the rest of your workflow. Here’s what you can do with it: —  Store every creator detail you’ll ever need (rates, deliverables, birthdays, shoe sizes if that’s your thing). —  Rename and reorder statuses until they make sense for your process. —  Hide the columns you don’t care about and keep the ones you do. All the stuff you tried to hack together in Sheets, but without the chaos.

Can influencer outreach and comms scale without losing its human touch? We believe it can, with the right mindset and tools. That’s why we built Email Sequences in Modash. Pick your creators, hit "Send emails", and let automated follow-ups do the heavy lifting, without losing authenticity. Here’s how it helps you: - Automate follow-up emails with templates, variables, personalization, timing, and exit rules. - Stay consistent without endless reminders or to-do lists. - Save hours every week as creators move through sequences automatically. - Send smarter, more relevant messages at scale. It’s automation with personality. What’s your take? Can outreach and comms at scale still feel authentic?

Managing creators at scale is exciting. But also painfully time-consuming. Think of the spreadsheets, the endless clicking, the repetitive updates…None of it helps you grow faster. That’s why we gave the Modash CRM a full reboot. Here’s what’s new: — Update status or ownership across multiple creators at once (perfect for onboarding, cleanup, or handoffs). — Add creators to lists in bulk and organize them faster than ever. — Attach briefs or contracts to multiple creators in one go. — Assign multiple creators to a campaign instantly. This means less clicking and more doing. — Export only the creators you want, not entire spreadsheets you don’t. —  See more creators' details at a glance, like rates, agreed rates, address, phone number, and even birthdays! Less admin. More clarity. Happier teams. If you had to choose one, which of these updates would save you the most time?

Creators shouldn’t have to chase brands to be paid. (Yes, we said it!) Too often, creators are stuck creating invoices, unsure if they're doing it right, and then waiting while the brand's finance team reviews and approves every detail. The result? Errors, delays, and frustration. Not anymore. At Modash, we’ve redesigned payouts with creators in mind: — Automatic invoice generation. Creators set it and forget it. — Streamlined reviews. Faster, simpler approvals. — Up to 2× faster payments. Creators don't wait or chase anymore. That means less admin for everyone, fewer mistakes, and better vibes between creators and marketers.

Most creator discovery tools can’t actually see creators. 👀 They “see” fixed categories, follower counts, and hashtags. But if you manage creator partnerships, you know that’s not where the magic is. The magic of creators is in their content. That’s where you find the hobbies, quirks, talents, and moments that make them special. (They also happen to be the things that are of the greatest value to brands.) Today, Modash is making the unseen – seen. With our new AI Creator Search, you can use your own words to find influencers you’d otherwise have missed. Because it looks inside the creator's content and understands it like a human. It finds all the details that tell you if a creator can represent your brand authentically. Think: “Couple at a concert” “Applying sunscreen on a ski slope” “Woman sitting in a bright maximalist living room” “Runner with a golden doodle dog” It’s precise, visual, and a fundamentally better way to find creators. Avery Schrader (camera-shy as ever) recorded a short walk-through from a café in Estonia. It also features Laura (you’ll learn who she is), a dog doing its business, and a guy staring into the lens in the background. It’s very…Modash.

There’s a commission's fiesta going on at Modash. Now, when you create new commission tiers, you can choose between: –  % of sales, or – a fixed amount Perfect for when you're done with math and just want predictability, right from the start. This means you can also have separate commission structures for new or recurring customers visiting your store. Run your influencer and affiliate programs without the chaos. Conga bomba with Modash! Ka-ching. 🎶

Ever sent this gem? “Hello @GoatQueen99 👋✨ I hope this email finds you well…” We’ve all been there, at least once. (Or twice!?) Mass outreach tools (or scrapers) let us down because they don't understand that GoatQueen99 isn't an actual person's name. Not a goat. Or a queen. Now imagine this instead: “Hi Anna” Modash auto-cleans creator names as they're added to your CRM with people’s real names. — No emojis, no funky handles — No more cringy, bot-like intros — Better first impressions, at scale It works in Lists, Inbox, Bulk Email, and Variables, and it's AI-powered. Look for the new name icon to preview or switch back to the original. Warning: Response rates may go up when you get a person’s name right.