ECI Software Solutions

Real talk....If you are still not on a CRM and cannot justify the investment for one, this is for you. Question: If Sales gets 3 leads on a Monday and let’s say they leave everyone voicemails (unable to reach the prospect), what ensures they remember by Friday to call back the people they didn’t reach? Most teams assume follow-up is happening — but the data shows it takes an average of 6 touchpoints to get a response. Without automated workflows, you simply cannot guarantee consistent follow-up, and this is where leads fall through the cracks. The same thing applies post-appointment. If Sales meets with 3 people on a Saturday, how are they remembering who to check in with, who talked to a lender, and who stalled out? Manual processes might work, but they also create blind spots. As a former OSC and Onsite Sales Rep, it is a lot to keep up with manually and things slip through the cracks without a CRM. Here’s the bottom line: even one missed lead can cost you $95–$125 or more, based on current average Marketing cost-per-lead benchmarks for residential builders. That’s real money. And one sale — assuming standard margins on a $400K home — could be $35K–$40K in true net profit. Are you treating each lead like its worth the $100 you invested to get them to sign up? The investment in a CRM pays for itself — solely from avoiding the revenue you’re otherwise losing. When builders are seeing a lead-to-sale lift of 25% from using a CRM, the question shifts from “Can we afford a CRM?” to “How much revenue are we losing by not having it?” Whether it is with ECI Software Solutions Lasso CRM or not, I am here to help. 2026 is quickly approaching and I would love to help set you up for a strong start to the New Year!

“We can‘t afford ecommerce” is one the most common concerns we hear from businesses. But the reality is you’re likely already paying the cost (or more) in one way or another: lost time, missed opportunities, or losing customers that go somewhere else to buy because it’s easier. We clear up what ecommerce really costs (and what it saves) below.👇

Every company has a dream: to grow, to scale, to become the next big thing. For The Window Depot, that dream felt out of reach when everything was so manual. Opening new stores took time. Competing with larger players? Even harder. Then they switched to Spruce. Now, growth isn’t a dream. It’s the daily reality: 📈 +20–25% growth in stock business 🏬 Two new locations opened, with another on the way 💰 Higher margins and smarter pricing decisions They have the data, flexibility, and confidence to say “yes” to what’s next. #ECISpruce

Tired of product listings that just... sit there? Tap into the power of AI to make your product listings as visible, relevant, and engaging as possible. Our new EvolutionX AI agent: ✅ Creates listings that actually grab attention ✅ Speaks your customers' language ✅ Turns browsers into buyers Want to see how it works? See it in action below! 👇

Did you hear? We recently launched our new Ecommerce AI Agent, which is built to make your everyday operations simpler, smarter, and more efficient. As part of our Spruce eCommerce solution, this AI-powered tool empowers growing businesses to scale with confidence. No complex setup, no technical headaches, just results. What's included: ✔ Real-time customer and sales insights ✔ SEO-optimized product listings ✔ Integrated fraud detection and analytics Read more in LBM Journal. ➡️ https://lnkd.in/g64q8Sp2

Every growing business reaches that moment when the old way just can’t keep up. For The Window Depot, that meant stacks of paper and manual processes slowing them down. They wanted to grow, add more locations, create happier teams, and deliver better customer experiences, but needed a smarter way to work. With Spruce, everything changed. Inventory is accurate, documentation is digital, and closing the books takes minutes instead of hours. We’re proud to help businesses like The Window Depot grow stronger, smarter, and more connected. Hear their story. 👇

As business evolves, so do we. We’re continuing to invest in modernization and scalability, always guided by one question: How will this help our customers grow? With Spruce eCommerce, it’s built to help LBM businesses connect with customers 24/7. Now with built-in AI, it helps streamline online sales, simplify payments, and uncover insights that drive smarter decisions. 💡 Discover more: https://ow.ly/m39h50XtanE

Our Everyday Hero Award celebrates those who make a difference beyond their roles. People who give back, lead with heart, and lift those around them up. We are so excited to announce this year's winner, Rufe Bynum from The Window Depot, who embodies all that and more. 👏 Watch our announcement to hear more about our winner and finalists. 👇

Monthly reporting eating up your time? Andrew Clark from our AI Foundry team has a simple trick that could save you some serious time. Instead of manually going through and comparing last month's dashboard to this month's, do this: → Screenshot both reports → Ask AI: "What are the key differences between these two?" → Get a quick summary of what changed No more hunting through spreadsheets or missing important shifts in your data. Let AI do the comparison work while you focus on what the changes actually mean for your business. Watch Andrew walk through it. 👇

Hear from CP Digital Office Solutions on how they replaced guesswork with real-time visibility in their service delivery with updated tech. Their techs now respond faster, communicate better, and keep customers happier. ⬇️