Swatch

We’re thrilled to introduce AI-DADA, the newest creative force in the Swatch universe! AI-DADA draws on more than 40 years of Swatch creativity, from iconic products and designs to bold artistic experimentation. It blends this rich heritage with our playfully provocative spirit, unlocking a whole new world of personalization. The best part? Anyone can turn their imagination into a truly unique 1/1 watch. Explore endless ideas, customize watch details, and enjoy a creative process that’s as simple as it is inspiring. AI-DADA launches today in Switzerland, with more countries following soon! #Swatch #AIDADA https://swat.ch/4pm4WP0

The newly reimagined Swatch store at the Swatch Art Peace Hotel on Shanghai’s historic Bund is now open. The space unfolds like a living gallery, featuring Shikumen-inspired archways, vibrant digital art, and a gallery wall that leads directly to the Swatch Art Peace Hotel artist residency — a celebration of creativity and collaboration. In the special entrance, an immersive installation by former Swatch Art Peace Hotel artist-in-residence Kalman Pool transforms the passage into a mesmerizing tunnel of light, inviting guests to wander through a glowing, hand-painted artwork. #SwatchArtPeaceHotel #SwatchLovesArt

November’s MISSION TO EARTHPHASE – MOONSHINE GOLD is about to launch. Inspired by the Beaver Moon, its moon phase indicator reveals a full moon that appears partially eaten by...a beaver! This fourth model in the series that celebrates the full moons, is available from the Beaver Moon on November 5 to the New Moon on November 20, 2025. Exclusively available at Swatch stores carrying the Bioceramic MoonSwatch Collection. #MoonSwatch #OMEGAxSwatch #Swatch https://swat.ch/4qJW6Mo

Swatch Proteam athlete and surf icon Noah Beschen is redefining what it means to ride the barrel in his breathtaking new project, "Double Barrel". Shot on the rugged coast of mainland Mexico in stunning 4K, the series takes us deep inside the wave, where raw power meets intricate beauty. With the Swatch SCUBAQUA Collection on his wrist, Noah carries the essence of exploration, designed for adventure wherever the tide takes him. “Double Barrel" goes beyond surf—it’s a showcase of fearless experimentation and artistry at full speed. #SwatchProteam #SwatchLovesSports

Introducing October's MISSION TO EARTHPHASE - MOONSHINE GOLD the third chronograph to join the series. Drawing inspiration from October's full moon, known as the Hunter's Moon, it has a unique detail on its moon phase: a hand pointing directly at the wearer. This unique timepiece is available exclusively from the Hunter’s Full Moon on 7 October, until the New Moon on 21 October 2025, at all Swatch stores featuring the Bioceramic MoonSwatch Collection. #MoonSwatch #OMEGAxSwatch #Swatch https://swat.ch/4qaxDQ6

The latest models from the Swatch NEON Collection are here, bringing the electrifying energy of the ’80s and ’90s to your wrist. With bold new takes on reimagined classics, these timepieces combine iconic design, vibrant neon colors, and sophisticated touches. Available from September 18, 2025, online and in Swatch stores worldwide. #SwatchNEON https://swat.ch/3Ip5ROA

Inspired by September's full moon, also known as the Harvest Moon, this MISSION TO EARTHPHASE - MOONSHINE GOLD has been reimagined with a popcorn-inspired design on its moon phase indicator. Featuring an earth phase, a moon phase adorned with OMEGA’s Moonshine™ Gold and illustrations from the world of Snoopy, this timepiece is available exclusively on September 8, 2025, the day after the full moon, at selected Swatch stores worldwide. #MoonSwatch #OMEGAxSwatch #Swatch https://swat.ch/4m56lY1

We’re proud to return as a main sponsor of the 78th edition of the Locarno Film Festival, one of the world’s most iconic celebrations of cinema and storytelling. From August 6 to 16, festival-goers can visit the Swatch Pit Stop, our convenience-store-inspired booth designed to resemble a gas station — a nod to the transitional moments that define classic cinematic journeys. Alongside the special-edition LOCARNO78 watch, inspired by this year’s official festival poster, visitors can stock up on film essentials and explore imaginative art pieces created by three former artists-in-residence from the Swatch Art Peace Hotel. As the curtain rises on another unforgettable edition, we’re excited to once again celebrate the power of film, creativity, and cultural exchange at one of the world’s most inspiring festivals. #SwatchxLocarnoFestival #Locarno78 https://swat.ch/4orn3Dm

Introducing MISSION TO EARTHPHASE - MOONSHINE GOLD. This unique chronograph features our latest earth phase innovation and a moon phase indicator with two radiant full moons, both coated with OMEGA’s Moonshine™ Gold. In a playful twist, one of the moons is designed in the distinctive style of the world of Snoopy, while the other is draped in a net-like pattern as a playful nod to the Sturgeon Moon, set to appear the same month as this release. Beneath the earth phase indicator, Snoopy and Woodstock are illustrated in full space gear, gazing at Earth from the Moon, a subtle tribute to the pioneering spirit of the Moonwatch and those who dare to imagine things differently. Available only on August 9, 2025, at selected Swatch stores worldwide. #MoonSwatch #OMEGAxSwatch #Swatch https://swat.ch/450gboR

Our Swatch store in Fukuoka, Japan is in a brand-new location and it’s brighter, bolder, and more exciting than ever! Now open in the heart of Tenjin, Fukuoka’s premier shopping district, the store boasts a striking, colorful façade that’s impossible to miss. Inside, you’ll find a vibrant, open concept space designed to spark creativity and connection. Visitors can explore the latest collections and discover iconic collaborations like OMEGA X Swatch and Blancpain X Swatch, all showcased in a fresh, inspiring environment. #Swatch