TAG Heuer

Breaking new ground. The new TAG Heuer Monaco Split-Seconds Chronograph Air 1 takes watchmaking to new extremes. Its ultra-lightweight Grade 5 titanium 41mm case is crafted using Selective Laser Melting (SLM), a state-of-the-art additive manufacturing technique used in aerospace, medical, and automotive industries to produce highly precise components with intricate geometries. Adapted for timekeeping, TAG Heuer's engineers devised a striking three-dimensional form that echoes the aerodynamic lines of contemporary racecars. It's paired with the Calibre TH81-00, the most complex chronograph movement in our collection, featuring a high-frequency rattrapante function. Limited to just 30 pieces, the Monaco Split-Seconds Chronograph Air 1 is a rare feat of craftsmanship — a mechanical creation reimagined through movement, shaped by air, and forged by laser. #TAGHeuer #TAGHeuerMonaco

Last week, TAG Heuer opened its doors to the next generation, welcoming the children of our employees for a day dedicated to discovery and inspiration. As part of the "Futur en tous Genres" initiative—a day dedicated to exploring a wide range of professions and reflecting on future career choices free from bias or gender stereotypes—these young explorers had a unique opportunity to experience TAG Heuer from every perspective. From the watchmaking expertise of our Swiss ateliers and the technological innovation driving our Institute, to a journey through the Museum exploring the iconic stories that have shaped our brand, they discovered the passion and excellence at the heart of our Maison. #TAGHeuer #FuturEnTousGenres

It's light's out, and away we go! The TAG Heuer Holiday Race is underway, and Teams Carrera, Monaco, Aquaracer, Connected, and Formula 1 are locked in to make every second count this season. From the pit lane buzz to the checkered flag, holiday magic is at full throttle as each team races to cross the finish line first. Which team are you rooting for to make it to the top of the podium? #TAGHeuer #DesignedToWin

We are thrilled to announce that TAG Heuer has achieved its highest-ever ranking—4th place—in the 2025 Vogue Business Watch Index. 🎉 This milestone is a tribute to our avant-garde innovation, the strength of our digital and marketing strategies, and the trust and passion of our global community. Read the full story here: https://lnkd.in/ehVCXrG8 #TAGHeuer #VogueBusiness #DesignedToWin #Innovation 

The holiday countdown is on! Engines on. Visors down. Five teams waiting for the signal. The TAG Heuer Holiday Race is almost here. Forget about reindeers, we're talking about horsepower. #TAGHeuer #DesignedToWin

This Tuesday we welcomed House Ambassador Kai Lenny to the TAG Heuer Manufacture in La Chaux-de-Fonds. Kai went behind the scenes for a hands-on look at the Swiss craftmanship in action and stopped by the Museum to discover some of the milestone moments and timepieces from our history before having his TAG Heuer Aquaracer Professional 300 engraved to commemorate 10 years of partnership together. Thanks for visiting Kai! #TAGHeuer #KaiLenny

Two faces of an icon. Paying homage to one of Formula 1®'s most legendary champions, we're introducing two new special-edition timepieces that celebrate the precision, speed, and legacy of Ayrton Senna and our iconic relationship forged in 1988. Arriving just in time for the São Paulo Grand Prix, both versions of the new TAG Heuer Formula 1 Chronograph x Senna reflect different facets of Senna's spirit: one technical, modern, and daring; the other classic, refined, and performance-driven. Two creations that continue the tradition of innovation and tribute, inspiring new generations to embrace excellence, courage, and passion both on and off the track. #TAGHeuer #TAGHeuerFormula1 #DesignedToWin #SãoPauloGP

Empowering talent, shaping the future. Our TAG Heuer teams participated in the LVMH Career Compass Café – Digital & Tech, an event dedicated to shaping the future of our industry. We were proud to join this Group-wide event, exploring the future of digital and tech ecosystems, skills, and mindsets across LVMH. Bringing together 250 talents from across different Maisons, the event offered a unique space to learn, share perspectives, and grow together.  At TAG Heuer, we believe that curiosity and teamwork are essential to building a future where technology fuels creativity and excellence. A big thank you to the LVMH teams, Louis Vuitton for hosting, and all participating Maisons for this inspiring opportunity for connection and innovation! #LVMH #TAGHeuer #LVMHCareerCompass #Talents

Timeless legibility. A legacy forged in the heat of motorsport, the TAG Heuer Carrera embodies Jack Heuer's vision for unparalleled clarity. This chronograph, with its signature "panda" dial and innovative glassbox design, is a testament to precision and enduring style. A true icon, reimagined for today. #TAGHeuer #TAGHeuerCarrera #DesignedToWin

At TAG Heuer, watchmaking expertise is a heritage carried by generations of passionate people. In this new episode in French, we explore how it is uniquely passed on — through technical skills, personal connections, and collaboration across four generations of employees. 🎙️ The Right Moment — a podcast by TAG Heuer. Our guest, François Minne, Watchmaker at TAG Heuer’s After-Sales Service in La Chaux-de-Fonds since 1996, shares his impressive journey and his perspective on this transmission. 🎧 Episode #7 “Un savoir-faire horloger qui se transmet à travers les décennies.” Available now on Spotify, Apple Podcasts, Amazon Music, Deezer, and more https://lnkd.in/ewBZ-_h9 COSA #TAGHeuer #TheRightMoment #Podcast