From Shanghai to Paris, Tokyo to London, Sydney to Antwerp - the global launch of Flora Orchestra by L’Occitane en Provence has brought fragrance to life through a series of immersive brand experiences. 🇫🇷 In Paris, the newly opened event boutique in the Marais has taken on the colours of Flora Orchestra, following the celebrated Amande installation in September - continuing the Maison’s journey of sensorial storytelling. 🇨🇳 In Shanghai, over 230 media guests, influencers and VVIPs explored the art of scent layering in a multi-sensory fragrance exhibition at The Breeze Hall. 🇦🇺 In Sydney, the Museum of Contemporary Art set the stage for an inspiring day with 100 media and influencers, followed by a dedicated session for more than 60 Head Office team members and Boutique Managers from across Australia and New Zealand. 🇯🇵 In Tokyo, a vibrant pop-up invited guests to discover the Flora Orchestra collection through interactive, ingredient-led storytelling. 🇬🇧 In London, guests of Shreeji News on Chiltern Street were treated to a personalised scent journey, fragrance layering, and signature rituals in an intimate and beautifully curated space. 🇧🇪 In Antwerp, the experience continued with a captivating activation that brought the essence of Flora Orchestra to life - blending storytelling, interactivity, and a celebration of key ingredients through a human, immersive lens. These activations reflect the brand’s deep roots in Haute-Provence and its commitment to transforming fragrance into a truly memorable experience. A heartfelt thank you to all the teams behind the scenes and to every guest who joined us around the world in celebrating this new chapter of L’Occitane en Provence. #LOCCITANEGroup #MaisonLOccitaneEnProvence #FloraOrchestra
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