OMD Australia

We’re celebrating Taylor Svarc, our National Head of Transformation, on graduating from The Marketing Academy’s 2025 Scholarship Program! 👏   Taylor joins an inspiring group of leaders shaping the future of marketing and media. This is an amazing achievement and testament to her impact, curiosity, and dedication to growth. 🌟   Congratulations, Taylor - the whole OMD team is so proud of you!   #WeCreateWhatsNext 

OMD’s Taylor Svarc (National Head of Transformation) joined leading experts in this Mi3Australia feature to unpack the findings in the latest McKinsey report; companies continue to invest billions in martech, however the vast majority are unable to quantify its impact.   Taylor shares her view on how a use case first approach rather than technology first can set companies up for success, ensuring ways of working, governance, and connection across teams are considered alongside the introduction of new martech. She believes investing in the right talent and capability is the key to unlocking genuine growth.   You can read the full piece here https://lnkd.in/gjsqPpMQ

Good luck to all our valued media partners nominated at this year’s Media i Australia Awards 🥂   We are very proud to be the Social sponsor of these awards that celebrate the talented individuals and teams who bring our partnerships to life with collaboration, creativity, and innovation every single day.   OMD’s Media Partnerships teams across the country have come together to wish all the finalists best of luck for tomorrow's celebration. We love creating what’s next with you!   #BuildTogether

After four impressive years as Co-CEOs of OMD Australia, this week marks an important and exciting new era for Laura Nice and Sian Whitnall. Laura is stepping into the role of CEO of PHD Australia and Sian becomes the sole CEO of OMD Australia.   Together, Laura and Sian have led a chapter of growth, transformation, and innovation – strengthening OMD’s legacy, evolving our capabilities, deepening our client partnerships, whilst championing the growth and creativity of our talented OMDers.   On behalf of the entire OMD team, congratulations to Laura and Sian on your appointments! We wish Laura every success as she swaps red for purple to lead the PHD Australia team, and Sian as she creates what’s next for OMD and leads us through our next exciting evolution as Australia’s leading media agency. https://lnkd.in/gWdvkUyJ   #WeCreateWhatsNext Laura Nice, Sian Whitnall, Alison Costello, Amanda Watts, Gemma Lasenby, Jane Combes, Rachel Page, Rob Frost, Renée Ashby, Kristiaan Kroon, Nick Garrett, Kim Hamilton

Alison Costello (Managing Director, Brisbane) joined our client partner Taylor Murray (Head of Digital Transformation, Amart) at the IAB Brisbane Market Update for a fireside chat on driving efficiency and effectiveness. Ali and Taylor shared insights on Amart Furniture’s digital journey, from overcoming online market share challenges to leveraging deeper customer understanding and sharper content avenues, they highlighted how strategy and creativity come together to drive real results in a competitive market. Thanks to the IAB Australia for inviting us to be a part of such a great conversation.   #ClientFirst #BuildTogether #CommercialImpact

We are proud to celebrate our Co-CEO Sian Whitnall as part of B&T’s Superwomen Series.   Sian shares her perspective on the importance of people-first leadership – grounded in empathy, clarity and courage – and her commitment to building an industry where the next generation can expand to lead, not shrink to fit.   She speaks candidly about lessons learned throughout her career, and how authenticity, clarity, and integrity have shaped the leader she is today.   She speaks candidly, Sian shares thoughtful perspectives on building inclusive workplaces, leading with authenticity, asserting authority with clarity, and earning respect through integrity and impact.   Explore how Sian is creating what’s next for future generations in media here https://lnkd.in/gNYPDnd3

We are so excited to be shortlisted twice in this year’s Campaign Asia-Pacific's Agency of the Year Awards: 🤝 Australian Media Agency of the Year 🚀 Australian Digital Innovation Agency of the Year Now in its 32nd year, these awards celebrate the best of our industry across Asia Pacific. Congratulations to our amazing OMDers on this well-deserved recognition, you continue to raise the bar with world-class creativity, innovation, and effectiveness! #WeCreateWhatsNext #OneOMD Laura Nice, Sian Whitnall, Alison Costello, Amanda Watts, Gemma Lasenby, Jane Combes, Rachel Page, Rob Frost, Renée Ashby, Scott Henry 

We are proud to celebrate our Co-CEOs Laura Nice and Sian Whitnall on being named #7 in Mediaweek Australia’s Media Agency 50!   This is a wonderful recognition of their bold and transformative leadership. Together, they’ve redefined OMD and driven our success as one of the most effective agencies in Australia, delivering lasting impact for our valued client partners.   This year, they led the launch of OMD’s new positioning ‘We Create What’s Next’ across Australia, a strategic evolution that reshaped our entire agency – setting the tone for the future of media.   Congratulations Laura and Sian – your leadership continues to inspire us all 👏 #UniteToUplift #WeCreateWhatsNext #Mediaweek50

We are proud to have our Co-CEO Laura Nice featured in B&T’s Superwomen Series. Laura leads with empathy, transparency, and conviction – qualities that make her a bold and inspiring force for our people and industry.   Laura shares her view on the importance of creating a workplace where everyone can thrive and has a voice, along with some great advice about leading with authenticity to inspire future leaders.   Read the full interview in B&T to see how Laura is creating what’s next for future generations in media.   #UniteToUplift #BuildTogether #WeCreateWhatsNext

That’s a wrap on SXSW Sydney! We asked our OMDers what inspired them most - from standout talks to bold ideas they’re bringing back to the office. The festival may be over, but the energy is just beginning as our OMDers turn inspiration into action to create what’s next💡 Thaddeus King Alexander Skitt Lauren Doherty Emily Mead