Moose Toys

Today is World Children’s Day, and we are celebrating children everywhere and the incredible power of play. At Moose, we believe that moments of fun, imagination and joy can transform a child’s day, especially when the world around them feels uncertain. That is why we are proud to continue our global partnership with Save the Children International, supporting Child Friendly Spaces that give kids in some of the toughest situations a safe place to laugh, play and simply be children again. Since 2011, Moose and the Moose Happy Kids Foundation have supported more than seventeen global humanitarian responses, helping children in disaster zones, conflict areas and refugee camps find moments of colour, connection and happiness. Check out our incredible partnership in action here:

Today we officially kicked off Moose Toys in Spain and what a way to launch! We welcomed media and creators to get a first look at our joy-packed Christmas collection and to chat about what’s next for the world of play. Our round table brought big ideas and big energy: • Sergio Barreda Coy unpacked how creators are changing the way brands speak to kids, including the massive excitement around MrBeastLab, co-created with Moose. • Isabel Cuesta shared why play is so important for building confidence, creativity and the soft skills kids need for the future. • Clara Blasco took us through trends like #CreativeMindfulness, and how families are leaning into more intuitive, sensory play just like what you’ll find in #LittleLivePets and #ScruffaLuv. Launching in Spain with such a strong festive lineup and surrounded by brilliant voices is a huge milestone for us and we can’t wait to spread some Moose magic across Spain this Christmas! 🎄

We want our people to feel their best and have fun doing it. Whatever gets you moving or keeps you balanced, we are here to cheer you on. Love a bit of basketball? We have courts and teams ready to get you firing. More of a golf, badminton or pool person? There is always a game happening somewhere. Yoga more your jam? Join our onsite sessions or dive into breathwork and meditation to reset your mind. Want something more tailored? Our personalised PT sessions are there to support your goals. And with dedicated wellness days each year, you can switch off completely when you need it. Wellness at Moose is all about finding what works for you and running with it (litreally)!

We are super proud to share that we have been recognised with the Products of Change SDG 13 Climate Action Award, a tremendous achievement for our entire team. This award celebrates businesses that lead with innovation, transparency and meaningful action, and we’re proud to be acknowledged for the progress we are making. It reflects the work happening across the business, from improving energy efficiency and designing lower-impact products to shifting toward more recyclable packaging, measuring our footprint and sharing our progress with the world. Most importantly, this recognition raises the bar for our industry and strengthens our commitment to driving real climate action. Congratulations 🪴🌍 #POCConference

More AMAZING news from the UK, the Gui Gui Shimmer Deluxe Pack has made the DreamToys 2025 list!!!! 🎉 As the UK’s most trusted forecast of the season’s most wanted toys, chosen by retailers and industry experts, this recognition really means a lot to our team. With its unique beauty-inspired twist on slime play and standout unboxing experience, Gui Gui continues to shine on hot lists around the world. Congratulations to the whole team and all the brands recognised this year. Let’s go!🚀 #DreamToys2025 #MooseToys #GuiGui #Innovation

What a week at Moose HQ! Our Moose Games team scored big at the 18th annual Toy and Game Innovation Awards, the TAGIEs, taking home Preschool Game of the Year for Bluey Hide and Seek! The TAGIEs celebrate the brightest thinkers and boldest ideas in toys and games, so this one’s something special. A huge shout out to our incredible partners at BBC Studios and to our team who bring these incredible ideas to life through their world class innovation and creativity. 🏆

We’re SUPERHAPPY to share that Moose has earned two Toy of the Year (TOTY) nominations! Each year, the TOTYs celebrate the very best in creativity, innovation and play and we are so proud to be recognised. Let’s hear it for our finalists: Creative Toy of the Year: Gui Gui Playset Toy of the Year: Bluey Supermarket These nominations are a huge tribute to the incredible teamwork, imagination and passion that power everything we do at Moose. Public voting is now open at www.toyawards.org so time to cast your votes. #MooseToys #TOTY2025 #ToyIndustry #Innovation #Creativity #Bluey #GuiGui

As part of our GiveSuperhappy campaign we’re proud to stand alongside Eat Up Australia in their annual Sandwich Appeal, helping provide free school lunches for children who would otherwise go without. 1 in 4 children at the schools Eat Up supports needs an Eat Up lunch. Eat Up supports over 1100 schools across the country. Sadly though, the need for support continues to grow and they have over 650 schools on their waitlist. That’s why we are matching every donation made to Eat Up’s Sandwich Appeal this weekend (Friday 7 – Sunday 9 November, up to $25,000), doubling the impact for kids who need it most. Together, we can make sure no child goes hungry at school. Learn more or donate: www.eatup.org.au/sandwich 🥪

On October 19, our team joined the Skechers Pier to Pier Friendship Walk to support children with special needs, public education, and scholarships. We stuffed toys into swag bags for 20,000+ participants and ran a Spin to Win at our KidZone booth, which became the hotspot of the day. Huge thanks to the Moose team for bringing the good vibes to make it a Superhappy day for all the kids and families who attended 💫

📣 MrBeast Lab LIVE in Times Square! 📣 Absolutely huge to see our shorts shining on the world’s biggest stage! Massive shout out to the teams at Moose Toys, MrBeast, and Studio Moshi Animation 🔥 (check out the full catalogue here: https://lnkd.in/gF9KDX_H)