Bashful

Introducing our new ‘Score More This Summer' featuring Australian Cricket captain, Pat Cummins, the platform celebrates the small wins that make Aussie summers great. From the first BBQ snag of the season to backyard cricket victories, sunset drinks, and cracking deals, Liquorland helps Australians score more - whether that's through great value drinks, new and exclusive products, or even free tickets to the cricket. Pat Cummins is known for being good at everything - nice, inspiring, and a world class sportsman- we asked Australia, “Maybe there are some things even Pat can’t do?” and for those moments, there’s Liquorland. Liquorland General Manager Customer Loyalty: Mia Horner Liquorland Head of Brand, Partnerships & Experiences: Brylie Dauparas Liquorland Brand Manager: Renee Zumbo Liquorland Media Manager: Philip Abeyratne Creative Agency: Bashful Media Agency: Smith Street Director: Gary John Production: PHOTOPLAY | PLAYTIME Editor: Tim Mauger Post Production: Heckler HQ Sound: Sonar Music Photography: Dean Podmore

The new issue of The Intelligence just dropped. Core Culture unpacks Gen Z’s dedication to micro aesthetics and what it means for brands. Learn how to navigate micro trends and subcultures by tapping into cores; the niche aesthetics dominating the FYP and discover how Core Culture is making storytelling more valuable than ever.  READ MORE: https://lnkd.in/gxwQQ7jv Or reach out to chat about your Core strategy.

Chargrill Charlie’s, beloved by Aussies but with only 19 stores, it's up against much larger competitors with bigger marketing budgets. Despite its cult following, Charlie needed a bold way to stand out in the crowded fast food space and solidify its place as the true home of chicken salt — Australia’s favourite seasoning. To leverage Charlie’s legendary chicken salt, we created the world’s first Chicken Salt Bath Salt. We turned the iconic flavour into an unexpected and playful bath experience, allowing fans to soak in the salty goodness they love. This cheeky innovation caught global attention, driving 5 million impressions and elevating Charlie’s status as the ultimate destination for chicken salt lovers.

Our new work with cult favourite brand Chargrill Charlie's is now live. Charlie’s is truly the home of chicken salt-flavoured chips, and well, chicken salt flavoured anything you like. In honour of their important place in Australian food history, (and place in our hearts) we created a limited-edition Chicken Salt Bath Salt. This delicious invention was launched in partnership with Hive HQ and is now available for devoted fans worldwide to enjoy. And for those who prefer their salt the traditional way? We also brought their iconic chicken salt back in stores, with fresh new packaging.

The latest issue of The Intelligence is now live.   Wondering why your customer is still spending on the surprising, absurd, and novelty despite the cost of living? This is what we are calling the Zillennial rebrand of the lipstick effect. Dive into Glimmer Culture with us and uncover new strategies to win in The Intelligence, our regular cultural insights report.  READ MORE:  https://lnkd.in/gxwQQ7jv  Already read it? Reach out to get started on your glimmer strategy.  Want more? Sign up to get the next edition straight to your inbox.