Writing Product Descriptions That Are Scannable

Only 1% of Amazon sellers are optimizing for Rufus. But they're getting 99% of the benefits. Here's how to join them (before everyone else): Most sellers treat Amazon like it's 2015. Stuffing keywords. Writing awkward titles. But Amazon’s AI, Rufus, is built for conversation, not keywords. What does "Rufus-optimized" content actually look like? 1. Write for Real-Life Questions Skip keyword-stuffing. Answer actual customer questions: "What's the best blender for smoothies?" "Is this safe for kids?" Use clear headings, simple FAQs, and conversational language. 2. Show Use Cases & Context Not what your product is—what it does: "Perfect for busy families prepping meals fast." "Ideal post-workout recovery drink." Rufus rewards relevance, not just keywords. 3. Include Specific Details AI loves specifics: Material, size, compatibility, exact benefits. Avoid fluff like "best ever" or "premium quality." 4. Clear Language Beats Branded Fluff Ditch jargon. Clear is better: Bad: "This gizmo revolutionizes your life!" Better: "This purifier removes 99.9% of allergens." 5. Structured & Scannable Content Wins Bullets, lists, and Q&A formats are your friends. 6. Align Across Your PDP Rufus reads it all: Title Bullet points Description A+ content Consistency amplifies your product's relevance. 7. Focus on Concepts, Not Just Keywords AI understands context: Protein powder should relate clearly to fitness and recovery. Bonus: Keep an eye on how Rufus answers queries. Adjust your content based on what's working. AI content is the new SEO. Stay ahead before everyone else catches on.

Boring product descriptions could be quietly killing your sales. ⚠️ We ran an A/B test on a sleep product, swapping lengthy text for simple, scannable icons placed high on the page - and saw a +5.49% revenue lift. Why? When people instantly grasp your product’s benefits, they trust it (and buy) faster. So ditch the walls of text, make your key features visual, concise, and front-and-center to boost conversions.

“People don’t read product descriptions.” False. One client thought descriptions were just SEO stuffing. Until we rewrote them. But not for Google. For two types of readers: Skimmers → bold benefits, short bullets, quick hits. Buyers → proof, details, answers to objections. What happened? Conversion rate jumped. Bounce rate dropped. Customers finally understood why the product was worth it. Here’s the thing: Descriptions aren’t filler. They’re silent salespeople. And when you write for humans (not algorithms), they actually sell.