Writing Sales Emails That Focus On Solutions

Most cold emails don’t fail because of bad writing. They fail because they talk too much about the product… …and not enough about the problem. Here’s the cold email formula I’ve used in over 100,000 sends - including while helping scale Gong from $200K to $200M in ARR. It’s simple. It works. And it doesn’t require a single bullet point about features. The 4-part cold email formula: 1. Relevant intro Personalized and specific - not robotic. “Looks like you're hiring across your revenue org — congrats.” 2. Agitate the pain Make your prospect feel like you’ve read their internal Slack threads. “You either hit your headcount targets and sacrifice quality… Or you hire strong reps but miss your number.” 3. Paint the future state Share what you help others accomplish - not how your product works. “We’ve helped 100+ VPs reduce their miss-hire rate to single digits.” 4. The ‘Solve’ CTA End with a yes/no question - not a time request. “Is reducing sales mis-hires this quarter worth a quick chat?” You don’t need long emails. You need relevance, resonance, and a reason to reply. That’s how you build pipeline. P.S. Want to have actionable techniques, strategies, cheat sheets, & case studies to help you master your SaaS sales skills? Join 100,000+ other sellers who receive our newsletter every Tuesday: https://lnkd.in/egVNiFce

Sales leaders, your “sales math” could be causing you to lose sales by design. Ask anyone in sales about the most challenging part of their job, and the overwhelming answer will be prospecting. Just finding enough opportunities with enough value to fill your pipeline and achieve your sales goals. We all know how exhausting this is. Hence, the birth of sales math, a method for determining the activity levels required to achieve that goal. It’s simple: Total addressable market, divided by the number of representatives you have, factored down to days, weeks, and months, and like magic, you know what it takes to touch every one of them in a year’s time. It comes with a lot of great sayings, too: ❌ Sales is a numbers game. ✅ Sales is a performance game where closing deals is what matters. ❌ Every no gets you one step closer to a yes. ✅ Sure, and if I buy 2 lottery tickets instead of 1, I double my odds of winning. And here's the Grand Daddy of them all, and why the math is a problem. ❌ Everyone is a potential customer. ✅ Not every prospect has an equal chance of becoming a customer. Since we know that not every prospect has an equal chance of becoming a customer, why do we spend equal time trying to connect with them all? If you want to find the needles in a haystack, you use a powerful magnet to pull them out because sorting hay is a waste of time. So, create a prospecting magnet to attract the most likely prospects and focus your time on them. Go back through all of your recently won deals (3 to 6 months) and get all the answers to this question: "What prompted you to look for a solution like ours?" When doing this, pay very close attention to the words they use to describe the problem they were having. Now rewrite all your prospecting emails to include the vocabulary used by your recent wins, and discuss the problems they faced. All cold calls should be transformed into conversations about these problems, utilizing descriptive language to address them effectively. This outreach will resonate with those most likely to want your service now and generate the highest response rates. Because it resonates with their problems and discusses them in a language they can relate to. #sales

We crossed $1M ARR at Weekday using 1 channel primarily. No fat ad budgets, no content marketing, no SEO, no partnerships. Although we tried and tested each of these channels later, our 0-1 journey was built on the back of cold emailing. But we didn't email to sell. We emailed to solve. Our stupid-simple playbook: 1/ Scrape every job board on the internet Indeed, AngelList, company career pages, etc. If there's a job posting, we indexed it with our in-house scraping tools. 2/ Find the actual decision makers Not HR coordinators or recruiters. We went straight to founders and hiring managers - the people who actually wanted to build teams from scratch. 3/ Send 10 perfect-fit candidates (not a pitch) Instead of "Here's why you should use our platform," we sent, "Here are 10 engineers who match your React/Node.js opening. Interested in intros?" But we gave those 10 candidates for free, including their contact data and resumes in the first email itself. We didn't give a teaser of value (which most cold emails tend to be). We provided the entire value cycle upfront, hoping customers would appreciate our goodwill. And they did. We essentially became their personal headhunter before they even knew we existed. No demo requests, no "quick 15-min calls," no lengthy sales funnels. Just: Problem identified → Solution delivered → Trust built. The results: - 35%+ open rates - 150 replies on avg. every week - Pipeline worth $200k monthly Why this worked when 90% of cold emails fail: Most companies email to extract value.  We emailed to provide value first. Most companies pitch their product.  We showcased our database quality. Most companies ask for meetings.  We delivered immediate leads. In my experience, the best sales email just solves the prospect's problem well. And they come asking, "How do I get more of this?"