Writing Emails That Encourage Engagement

💡 SALES EMAIL DONE RIGHT💡 In a sea of uninspired sales emails, here’s one that actually got a response and here’s why: 📖 𝗠𝗮𝘀𝘁𝗲𝗿𝗳𝘂𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗧𝗵𝗲𝗺𝗲 This email had a clear, creative theme from start to finish. They played on my last name, connecting it to Roman strength, warriors, and resilience. They sustained this narrative with precision, showing a level of creativity you rarely see in cold outreach. Solid 10/10 on storytelling. 🎯 𝗛𝘆𝗽𝗲𝗿-𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗗𝗲𝘁𝗮𝗶𝗹𝘀 This wasn’t just surface-level personalization. They referenced a networking event we both attended at Commerce Roundtable: the Gaslamp Ghost Tour I went on with my wife and baby. That level of detail shows an actual connection. It’s the kind of personalization that can’t be faked. 💬 𝗖𝗹𝗲𝘃𝗲𝗿 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲 𝘁𝗵𝗮𝘁 𝗔𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝘀 𝗣𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 The subject line, "Sometimes a human needs to step in when AI fails us," directly referenced an email I had roasted from their company a few weeks ago here on LinkedIn. Instead of ignoring it, they leaned into it with humor and humility, showing they were receptive, aware, and ready to improve. 🔍 𝗖𝗹𝗲𝗮𝗿 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 Despite the creative touches, they didn’t lose sight of the main goal. They laid out clear, concrete points on how their service could solve specific pain points in our shipping claims process. And their ask was simple: a 15-minute call to show how it would work for BattlBox. Direct, respectful of my time, and confident in the value they could provide. This email didn’t just make contact; it made a connection. That’s what sets a truly effective sales email apart from the rest. #Sales #Storytelling #Personalization

I Tested ChatGPT for Cold Emails—Here’s How I Tripled Replies. 💜 Will GPT GPT, Founder at Lavender, is regarded as the top email strategist. So, I had my assistant copy and paste more than 100 articles he’s written on cold emails. I asked 3 LLM’s (Chat GPT/Claude/Jasper) to assess the data and provide me with the top cold emails prompt. I received 3 slightly different versions. For the past 4 months, I beta tested each version and I’ll share the prompt I’d recommend to help create memorable and effective cold email scripts based on the principles from the attachment: Prompt: Write a concise, personalized cold email targeting [specific audience, e.g., med tech sales leaders]. The email should: 1. Start with a compelling subject line that grabs attention and feels internal or intriguing (e.g., ‘[Topic] Problem Solved’). 2. Open with a personalized and specific observation, showcasing research about the recipient’s challenges or priorities. 3. Highlight a value proposition or insight that ties directly to the recipient’s pain points or opportunities. 4. Include social proof or a mini success story that demonstrates credibility. 5. Use simple, skimmable language with short sentences and a friendly tone. 6. End with an open-ended, low-pressure call to action (e.g., ‘Worth a chat?’). Keep the email under 100 words and ensure it has a readability grade of 5 or lower for maximum clarity and engagement. - - - For example, using this cold email formula, I sent this (text) email: Subject Line: Triple Surgeon Consultations "Hi [First Name], What if your sales team could 3x their consultations with busy surgeons by using a strategy that gets noticed 76% of the time? For the past four years, Virtual Sales Rx has trained over 20,000 med tech professionals—including teams at Medtronic, J&J, and Depuy—on using 1-minute personalized videos to stand out. The combined result? Averaged a 76% engagement rate, even with the busiest surgeons. I’d be happy to share how this method could apply to your team. Let me know if it’s worth a conversation." - - - The template isn't complicated: Notice something specific. Connect it to value. Offer a next step. But here's what matters: It's not the template that works. It's the intention behind it.

Here's my bulletproof framework for writing cold emails that convert (after generating $10M+ for my clients): 1) The 2:1 Rule For every 1 thing you say about yourself, say 2 things about your prospect. Bad: "I've helped 100+ businesses grow with cold email" Good: "I noticed you're scaling [company] rapidly and your LinkedIn content is crushing it. Saw you just hit [milestone] - congrats! I've helped similar companies in [industry] scale their outreach..." 2) The Three Second Rule Your email should take 3 seconds to read and respond to. Keep it under 50 words. - One clear CTA - No complex questions - Make it a simple YES/NO 3) The Trojan Horse Strategy Remember the story? Greeks left a wooden horse, Trojans brought it inside, Greek soldiers emerged at night and opened the gates. Here's how this works in cold email: "I was reading your email newsletter today and noticed a few things in your copy that are likely affecting your sales. Mind if I share a quick video explaining further?" You're coming in as a customer who found issues, not a salesperson pushing services. 4) The Relevancy Rule Don't just say "We can help you generate leads" Instead: "We can help you schedule 15 extra appointments with patients seeking dental support every month without spending a penny on TV ads or billboards" Keep in mind doctors don't care about leads. They care about filled appointment slots. 5) The Social Proof Framework "We recently worked with X company in X [niche] (niche must be relevant to them) and delivered X results. Mind if I send a short video sharing how we can do the same for you?" That’s it. If you found this valuable, follow me for more content on cold email.