When to use urgency in abandonment emails

Here's what we focused on to increase abandon cart revenue by 1,182% for a client: Most brands send abandoned cart emails all wrong. Here's the sequence that generated $34.86 per recipient: Email 1: Gentle reminder (1-2 hours after) → "You left something behind" - no pressure, just awareness Email 2: Product benefits + social proof (24 hours later) → Show why others love the product they almost bought Email 3: Address objections (2 days after) → Tackle shipping concerns, return policy, sizing questions Email 4: Small incentive (3-4 days later) → 10% off or free shipping to overcome price hesitation Email 5: Final urgency (5-7 days after) → "Last chance" psychology with inventory scarcity The mistake most make? Sending discount emails too early or bunching emails together. This strategic spacing respects the customer journey. It builds trust before asking for the sale. The result? $2,753 recovered from just 79 emails sent.

A customer browses, adds items to their cart… and then disappears. It happens all the time. But just because they left doesn’t mean the sale is lost. Abandoned cart emails can bring them back. Here’s how to do it right: 1. Send the First Email Within an Hour Strike while the interest is high—remind them before they forget. Keep it simple: “Hey, you left something behind!” with a clear checkout button. 2. Use Social Proof & Urgency Highlight best-seller badges, reviews, or low stock alerts to nudge them. Example: “Only 3 left in stock—grab yours before it’s gone.” 3. Offer an Incentive (If Needed) If they don’t return, send a small discount or free shipping offer within 24-48 hours. Make it feel exclusive: “Just for you—10% off if you complete your order today.” 4. Optimize for Mobile & Simplicity Most users check emails on their phones. Ensure quick loading, easy checkout, and big buttons. 5. Close with a Reminder & FOMO Final email after a few days: “Still thinking it over? Your cart is waiting, but not for long!” Most people abandon carts, but the right email can bring them back. Are you using them to recover lost sales?

I’ve seen a lot of email marketers miss this one… 🛒 Abandoned cart and abandoned checkout are two very different flows. And yes, it matters... 👉 Abandoned Cart (Uses the "added to cart" trigger on Klaviyo)= someone browsed, added to cart, but didn’t start checkout. 👉 Abandoned Checkout (Uses the "started checkout" trigger on Klaviyo) = someone started checkout (so they’re much further down the funnel) but didn’t complete their purchase. I’ve seen marketers skip one or assume they’re the same, but the intent level between the two is completely different. 🧠 Cart abandoners usually need inspiration or reassurance, they’re still browsing. 💳 Checkout abandoners need urgency, reassurance or support, they were ready to buy but hesitated. When you treat both the same or not setting one up, you’re missing a huge opportunity.

The BIGGEST mistake I see in abandoned cart emails 🛒🔥 I've analyzed over 300 abandoned cart flows, and there are a few mistakes that keep showing up. Brands focus on offers more than they do on addressing objections, and they follow up waaaay too late because they're scared to be too pushy. Here's the thing... People don't abandon carts because they can't afford your product. They abandon because: - They got distracted - They have unanswered questions - They're unsure about shipping/returns - They're comparing options Therefore, your abandoned cart emails should focus on answering these objections - NOT offering 10% off. That will only attract cheap 'deal hunters' and make your brand look cheap as well. This is always one of the first things we change when we get access to new accounts, and the recovery rates increase by 23% on average. Try this for yourself: 1. The first email should be sent after 20 minutes. Don't let them cool off and lose interest by waiting 2 or 4 hours. They might already be in a completely different situation by that time! (At work, in the gym, at a friend's place, asleep, etc.) 2. Address common questions/objections. An FAQ section on your website is not enough. 3. Show social proof/reviews to create trust. 4. Create urgency (time-based, not discount-based) 5. If the cart value has a certain size that you don't want to lose, e.g. 2x your AOV, then and ONLY THEN can you offer something like Free Shipping, a few bucks off, a free item on top , etc. Are you still sending out discounts left and right? 👀