What matters in mid-market sales emails

Your prospect doesn’t need another “personalized” email. 🔥 They need a message that actually speaks to what they’re working on right now. Weak personalization isn’t just lazy, it’s costing you pipeline. And the worst part? You’re doing more work for less return! Personalisation makes sense only when there’s relevance. And relevance starts with research. Here’s what we learned from our campaigns that showed positive results👇 ✅Segment before you write Not everyone should get the same message. We look at: → Role + seniority → Growth signals (funding, hiring, churn) → GTM motion (product-led, sales-led, channel, etc.) ✅Tie your message to real impact Don’t pitch features. Speak to pain or missed opportunity. One example: A RevOps lead was ignoring job change data. We showed them how much revenue they were leaving on the table by not tracking their champions. It was nearly 2x their current pipeline potential. ✅Scale with smart systems Skip writing 100 mediocre messages. And instead focus on 5 great ones that feel custom to each segment. Here’s how: ✅ Airtight segments ✅ Dynamic fields that actually say something useful ✅ Templates built around use cases — not features Our go-to framework: [Trigger] + [Pain] + [Impact] = Hook What to avoid: ❌ Overused triggers (“saw you raised funding”) ❌ Lazy intros (“Hope this finds you well”) ❌ Talking about you before talking about them If your message doesn’t matter to them, it won’t matter at all. Real personalization works, when it actually means something to them. Want better replies? Start by understanding what matters to your buyer before you hit send. #personalisation #outboundsales

You can send 1,000 cold emails, but if they don’t get replies? It’s just noise. The best outreach it’s about strategy. In the long run, what matters is how you write, not just what you send. If you personalize smartly and structure your approach well, your reply rates will naturally increase. Here’s what to focus on: 1️⃣ Irresistible Subject Lines – Keep them short, intriguing, and relevant. Curiosity wins. ❌ “Quick Question” (Too vague, overused) ✅ “[First Name], saw this and thought of you” (Personal & engaging) ✅ “Fixing {Problem} at {Company Name}?” (Direct & relevant) 2️⃣ Personalization Beyond First Names – Reference recent achievements, shared interests, or mutual connections. ❌ “Hi [First Name], I help businesses like yours grow.” (Too generic) ✅ “Hey [First Name], saw your post about [Topic]—loved your take. Have you tried [Relevant Strategy] yet?” (Shows genuine interest) 3️⃣ Clarity & Brevity – Get to the point. No one reads long, generic pitches. ❌ “I wanted to introduce myself and my company. We provide innovative solutions to help businesses optimize processes and drive growth.” ✅ “Hey [First Name], noticed [Pain Point] at [Company]. We helped [Similar Company] increase [Metric] by [X%]. Open to a quick chat?” 4️⃣ Follow-Ups That Add Value – Each follow-up should offer something new—data, insights, or a quick win. Follow-up #1: “Hey [First Name], here’s a case study on how we helped [Company] solve [Problem]. Worth a look?” Follow-up #2: “Just found this [Article/Stat]—thought you’d find it useful. Curious to hear your thoughts.” Follow-up #3: “Still open to solving [Pain Point]? Happy to share a quick fix that worked for [Similar Company].” A cold email gets sent. A great cold email starts conversations. Optimize wisely. ♻️ Repost if this resonates with you. Follow Anicita Mary A for more

Your sales emails suck. And guess what? I know because I get 30 of them a day. I see the same mistakes over and over...the boring intros, the endless rambling, and the generic pitches that make my inbox feel like a nightmare. Want to know why? Because your email has 3 seconds to make an impression. THREE. Seconds. That's how long you have before I hit "delete" So if you’re not cutting through the noise, you’re just part of the problem. Here’s why your outreach isn’t working: 🚫 Cut the fluff, now – “Hope you’re doing well” or “Just checking in” is a one-way ticket to the trash. No one has time for that. If you don’t get to the point within the first 5 words, you’re done. ✂️ Get to the point fast – Lengthy emails are a killer. Research shows emails under 50 words see 83% more replies. That means if you're writing a novel, you’re already losing. 📚 Personalize (like actually personalize) – "I see you're in [insert job title here]”—that's not personalization, it’s lazy. Do your homework and show that you understand my specific challenges and goals. If you don’t, I’m clicking delete before you even finish your sentence. 🎯 Relevance matters more than anything – If your email isn’t directly tied to what I’m trying to accomplish, it’s not going to get a reply. I don’t need a generic pitch; I need to know how you can help me solve my problems today. 🔥 Stop the lazy copy-paste – If I can tell you’re sending the same message to 100 people, I’m out. Your outreach should feel like you’re speaking to me, not to the entire world. Personalization isn’t just a buzzword. You’ve got 3 seconds to grab attention and show value. If you’re still using the same tired tactics, you’re wasting your time...and mine. 🎤 🫳 ALSO MASSIVE SHOUTOUT to the folks using video to prospect, can say that personalized video messages get a response from me every time. I LOVE them.

✉️ B2B email outreach is getting tougher, but the biggest culprit isn’t what most people think. A few years ago, you could spray and pray with cold emails, and as long as your emails looked genuine and you had a decent domain reputation, your messages would land in the inbox. Fast forward to today—many B2B outreach campaigns are struggling. Why? Some of it is due to shifts in spam filters. The way providers classify emails has changed, and if you’re not keeping up, you're already behind. But let’s be real—most of the time, it’s not just the filters. It’s the poor targeting, weak messaging, and a complete disconnect from the recipient’s actual needs. If your email screams, "I want something from you," rather than "Here’s how I can make your life easier," then don’t be surprised when it gets ignored. Or worse—marked as spam. And let me tell you, inbox placement and sender reputation drops for one main reason: people marking your emails as spam. So, what’s the fix? 👉 Strip out all the noise and measure one core KPI. For cold emails, I like replies—because no matter how many opens or clicks you get, if no one is replying, what’s the point? 👉 Reduce friction. Change the angle of your emails. Ask a question instead of pitching right away. Offer the value. Make it about them, not you. 👉 Before blaming your whole strategy, try sending separate campaigns to different ISPs. You might discover that emails to Google and Proofpoint scale just fine, but Microsoft (🤦♂️) and Mimecast are a nightmare. That’s gold right there—because now you know where the problem is, and you can adapt. B2B email isn’t dead. But lazy email? That’s been buried six feet under. Fix the messaging. Find the friction. Measure what matters. And watch your inbox placement improve.