Teaser Emails to Drive Client Engagement

What if the reason your leads aren’t converting is because your emails sound like spam, not strategy? There was a time I believed more emails meant more conversions. So I sent everything, reminders, offers, “just checking in” messages. Every. Other. Day. At first, it felt right. I was showing up. Staying visible. Staying active. But then… Open rates dropped. Unsubscribes climbed. Replies? None 😂😭 That’s when I realized, I wasn’t nurturing my audience. I was nagging them. 😭 Then came the wake-up call: A prospect replied, “Hey, love your content, but you email a lot.” Ouch. That one line made me pause. I was treating my list like a target, not a community. So I went back to the drawing board. I studied how real brands use storytelling, connection, and rhythm to earn trust before a sale. Here’s what changed everything 1. Stop chasing clicks. Start building connection. I replaced “urgent” offers with *useful* insights. Before:“Limited offer ends tonight!” Now: “Here’s the framework that helped my client double engagement in 30 days.” That small shift, from selling to serving, changed everything. 2. Make it personal. If your emails sound like a broadcast, people treat them like noise. Use names. Mention actions. Tell stories. Before: One generic subject line for everyone. Now: Segmented messages for creators, founders, marketers. “Hey Sarah, here’s how I grew my reach as a solo creator” will always beat “3 LinkedIn growth hacks.” People pay attention when they feel seen. 3. Space your messages wisely. Sometimes silence gives your next message more power. Before: 4–5 emails a week. Now: 2–3 that actually matter. (Monday tip → Thursday story → Weekend summary.) Create rhythm, not noise. 4. Tell a story. Your emails should flow like chapters — not random notes. Before: Disconnected blasts. Now: Email 1: “How burnout almost made me quit.” Email 2: “What burnout taught me.” Email 3: “How I now manage clients without losing sleep.” By the third email, readers aren’t just reading , they’re rooting for you. 5. Audit your funnel. Every month. Check which emails get replies, clicks, or are ignored. Before: I sent and hoped. Now: I test subject lines, review data, and adjust. Your analytics are your audience talking, listen to them. At the end of the day, nurturing isn’t about sending more emails. It’s about sending the right ones. Emails that educate. Inspire. Build trust long before the sale. If your subscribers aren’t converting, don’t send another reminder, Rethink the experience you’re creating in their inbox. -------------- I help brands and creators design content and email strategies that connect first and convert naturally without sounding SALESY or spammy. If you want your audience to actually look forward to your next email, let’s make that happen. Still, The Gen Z Creative 🤭❤️

Subject lines: The smallest part of your email, but the most powerful. As email marketers, we live and breathe subject lines—they’re our first (and sometimes only) chance to grab attention in a sea of inbox clutter. And let’s be honest, we all know their power firsthand when we’re off the clock, ruthlessly sorting through our personal emails with a “delete, delete, delete” mindset. Recently, I’ve noticed a growing trend: cryptic subject lines. You’ve seen them—those mysterious little teasers that don’t reveal much but make you pause, curious about what’s inside. Think: 🕵️♂️ "The secret you’ve been waiting for…” 🤔 "Ready for something unexpected?” They’re intriguing, no doubt. But do they work? Here’s the quick playbook: ✅ They spark curiosity (we’re naturally wired to want answers to mysteries). ✅ They stand out in crowded inboxes full of boring, straightforward lines. ✅ They build anticipation, making readers feel like there’s a reward waiting for them. But—and it’s a big BUT—this approach needs balance: 🚫 Don’t mislead or overpromise. If your cryptic subject line leaves readers feeling tricked, you’ve lost their trust. 🚫 Don’t overdo the mystery. A riddle isn’t appealing if it’s too vague to solve. And let’s not forget the real MVP here: preheaders. When your subject line teases, your preheader can provide the context that seals the deal. For example: 🕰️ Subject: “The clock is ticking…” Preheader: “Only 24 hours left to grab 30% off your favorites!” In short, cryptic subject lines can be a secret weapon in your email marketing strategy when used with care. They’re not just about creating curiosity—they’re about delivering on it. Do you use cryptic subject lines in your campaigns? I’d love to hear your thoughts and see some creative examples! Drop them below 👇

You know how James Bond's watch can turn into a camera, a buzzsaw, or a rapel line? That's your email preheader... It's small and unassuming, but can be incredibly effective when used the right way. It's a secret weapon hiding in plain sight. Never heard of a preheader before? You're not alone. It's the preview text that appears right next to the subject line when an email lands in your inbox. Most ESPs treat preheaders like an afterthought, simply pulling the first few words from the body of your email. But they get a TON of attention due to their placement in the inbox, and getting them dialed in can dramatically improve your open rates and conversions. Here's how to create customized preheaders that get better results: 1. Keep it concise – Aim for 55 characters or less to ensure it displays properly on mobile devices. 2. Support the subject line –Your preheader should complement and expand on your subject line, not repeat it. Use it to provide additional context or create open loops. 3. Build curiosity – Ask a provocative question, tease an exciting offer, or hint at valuable information inside the email. Give people a compelling reason to click. 4. Personalize when appropriate – Occasionally use the recipient's name or reference their specific interests/behaviors to grab attention. Just don't overdo it. Most marketers know that the postscript (aka the p.s.) is prime real estate for CTAs. But not many take advantage of the preheader, which gets just as much attention. With a bit of creativity, you can craft preheaders that complement your subject lines and amplify your engagement. So, here are two things you should do today... 1. Add "optimize preheader" to your checklist for every new marketing email 2. Test at least one of these preheader frameworks before the end of the month Ask an intriguing question: "Want to know the #1 factor holding back your email performance?" Tease exclusive content: "Inside: Our step-by-step blueprint for 10x-ing your open rates" Create urgency: "Limited time: Get 50% off our most popular course (ends tonight)" When you do, keep an eye on those open rates. I bet they're significantly higher than your 6-month average.