Strategies to make email offers feel tangible

This cold email hits all the right notes. Yes, you can steal the template, but it's the underlying psychology that will help you apply it to your prospects. ___ "Hi Lisa – Looks like your team has 12 SDRs cold emailing Benefits Directors at companies with 3,000+ employees. With ACME, your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours—along with their names and emails—so they can reach out while interest is high. Want me to send over a few examples?" ____ Why This Works: The Psychology Behind It 1. Personalization & Relevance – By mentioning Lisa’s SDR team and their current outreach strategy, the email signals that this isn’t a generic blast. People are more likely to engage when they feel like the message is tailored to them. 2. Curiosity & Information Gap – The line “your reps can see which Benefits Directors searched for ALEX-related keywords in the last 24 hours” creates intrigue. Lisa now wonders, “Who’s searching? How can we use this?” This open loop makes her more likely to respond. 3. Timing & Urgency – The phrase “while interest is high” suggests that taking action sooner leads to better results. It plays on loss aversion—the fear of missing out on a warm lead. 4. Low-Friction Call to Action – Instead of asking for a meeting (which requires effort), the email simply offers to send examples: “Want me to send over a few?” This feels easy to say yes to, reducing resistance. 5. Conversational Tone – The email avoids formal, sales-y language. It reads like a natural, quick note, making it feel less intrusive and more approachable.

I still remember the day I almost gave up on cold emailing. I had spent hours crafting a pitch for a major advertiser- and sent it off with high hopes. When crickets answered, my first reaction was frustration: “What did I do wrong?” After a little self-reflection, the answer hit me: my email sounded like a robot. It was all bullet points and jargon with zero heart. So I went back to the drawing board and rewrote my pitch with one goal in mind: make it feel human. Here’s what changed: 1.    Empathy First:- Instead of opening with “Our platform delivers 3–5M USD monthly,” I started with, “I know your team must juggle dozens of offers and budgets, especially during peak season.” It showed I understood their world before jumping into numbers. 2.    Story Over Specs:- I replaced a laundry list of features with a mini-case study: “When we partnered with XYZ last quarter, they saw a 40% lift in performance simply by adding two transparency checkpoints in our reporting.” Real results, real people. 3.    A Genuine Question:- Rather than a hard “Can we jump on a call this week?”, I asked, “What’s been your biggest challenge with affiliate partnerships lately?” That opened a dialogue instead of a dead-end. 4.    A Dash of Personality:- I signed off with something memorable: “P.S. If you ever need a caffeine-fuelled brainstorming partner, I am just  a call away.” The outcome? The advertiser not only replied, they asked for a kick-off meeting and less than a week we had got the CPA campaign on a decent payout. Cold emails don’t have to feel cold. When you lead with empathy, tell a story, and invite real conversation, you’ll stand out in an inbox full of “blasts.” Give it a try—put the “human” back in your outreach, and you might be surprised by how warm your results become. What did you changed in your email to get the response from client? Share your story.. #humantouch #Coldemails #affiliatemarketing #performancemarketing

Why do copywriters struggle to increase response with more persuasive words, when it’s so easy to boost response with a good bonus? Bonuses add perceived value to your offer and knock vacillating prospects off the fence. Often, they are THE deciding factor in a purchase. Yet they’re woefully underutilized. I’ve created and promoted hundreds, if not thousands of bonuses for clients from tiny startups to big brands. Here are a dozen tips I've found helpful in using them for maximum advantage: 1.  Informational bonuses like reports, cheat sheets, checklists, and videos are great because they are easy to create and prospects can receive them immediately (instant gratification). 2.  An effective informational bonus might simplify or expedite reaping the benefits promised by the main product. This could be a quick start guide, a checklist, a collection of helpful tips, or some simple software or app. 3.  Other types of informational bonuses are more advanced techniques than in the main product. I also like bonuses that address challenges stemming from the main product’s use, such as a guide to saving on taxes as a bonus to a program on increasing your income (the more you make, the higher your taxes). This also implies that you WILL have this good “problem”. 4.  Consider a bonus on subjects known to be attractive to those who are prospects for your main product, like a report on how to look younger if the product is about weight loss. 5.  Emphasize that the bonus is given at no additional cost, and assign a monetary amount to highlight the additional value. For added impact, dramatically sum up the values of all the bonuses. 6.  Use bullets to “tease” what is in the informational bonuses. For added specificity, include page numbers (or video timestamps) where the content appears in the bonus. For example: “Discover the David Deutsch secret to effortless copywriting on page 27.” 7.  Tangible bonuses can be surprisingly inexpensive, and their game-changing impact often justifies the additional shipping cost and effort. 8.  Ego-boosting tangible bonuses often work well, such as, for copywriters, a coffee mug with the words: “World’s Greatest Copywriter.” 9.  A tangible bonus might also help prospects better utilize what the main product offers, such as a calculator bonus with a tax-saving program (to help you do your taxes and add up all the money the program will save you). 10.  Tangible bonuses can also promote you or your company, such as a flash drive or portable phone charger with your name or logo on it. 11.  One last type of bonus to consider is a “service” bonus: short private or group consultations, limited-time access to premium features, or exclusive webinars. 12.  A word about wording:  “Free gift” is sometimes a better way to say “free bonus” for a non-business, consumer audience. And here’s a bonus income-boosting consideration: many of these ideas for bonuses would ALSO make great upsells.

How to write an offer so good people feel stupid saying no (and a strong urge to say, “Yes, take my money!”): If you’re like most people, you haven’t exactly cracked the code on writing LinkedIn posts that generate opportunities. Maybe you’ve brainstormed ideas, rewritten your copy a dozen times, and even tried mimicking your favorite creators... But nothing seems to stick. The truth is... Most offers fall flat because they don’t do THIS: • Stop the scroll • Hook the reader • Make saying no feel like a mistake Here’s how to write a post that does all three: 1) Start with their nightmare People pay to avoid pain more than they pay for pleasure. Figure out their biggest, most soul-crushing problem. Write it down. Make them feel it in your copy... Like it’s weighing on them every single day. 2) Give them a shortcut to their dream Everyone wants the result. No one wants the grueling process. Your offer should almost feel like cheating. Like a backdoor to their biggest goals. 3) Make the outcome crystal clear Vague promises get vague results. Tell them exactly what they’ll get: • Numbers • Time saved • Success they can almost taste Remove all guesswork. 4) Stack the odds in their favor Your offer should feel unfairly tilted in their direction. Bonuses, a strong promise, extras that make them think: This is an absolute no-brainer. 5) Burn their excuses to the ground Too busy? You handle it. Don’t trust the process? Show proof. Price feels high? Spell out how saying "YES" saves them thousands... —or makes them millions. 6) Write to your ICP Your offer isn’t for everyone. It’s for one person. For example: the busy, cash-rich CEO or founder who needs results fast. Speak their language. Address their pain. And skip the fluff—they probably don’t have time for it. When you write for one person, they’ll feel like the offer was made just for them. 7) Close with urgency A good offer with no urgency is like ordering a delicious, authentic Italian Margherita pizza and then just staring at it... watching it go cold. (LAME) Show them why waiting costs more: • A deadline • Limited slots • Prices increasing soon Make inaction painful. PS: If your offer isn’t selling, it’s not them—it’s your copy... Rewrite it. Thanks for reading. Enjoyed this post? Follow Mike Bolton And share it with your network.

This brain hack affects how we spend. Here's how to tap into it. Our value towards money is based on: → How it's categorized. → Where it came from. → Where it's going. That belief drives buying behavior. For example: Say you earned $1M in revenue one month. Then you won $1M from the lottery. Same amount. Totally different spending behavior. You'd invest the revenue, But splurge the winnings. Even though they hold the same value. That's the trick: it's called mental accounting bias. It's how we make decisions faster and justify purchases. Your clients and customers do the exact same thing. Here's how to use it to your advantage: 1. Frame your offer to match how they already think. ↳ "This saves you time" taps into their productivity mode. ↳ "Treat yourself" lands in the mental "fun" category. 2. Label discounts as bonuses or "found money". ↳ A "$100 gift" sounds better than "$100 off". ↳ "You've earned this" adds emotional value to the reward. 3. Time your pitch with their wallets. ↳ Launch offers around payday or tax refunds. ↳ People expect to spend, so help them say yes. Money isn't just numbers.  It's emotion, meaning, and habit. When your offer feels right, customers won't hesitate to buy. What's one shift that could make your offer feel like a no-brainer?  ________________ ♻️ Know someone who needs this reminder? Pass it along. ➕ If you enjoy posts like this, follow Lise Kuecker for more!